Cartridge World Launches its Color Challenge, Displays True Value of Printer Toner

Global Printing Experts Launch Online Challenge to Compare Color Qualities with Competitors

January 22, 2018 // Franchising.com // MCHENRY, Ill. - With the new year upon us, many businesses and consumers are looking to fulfill their resolutions of saving money. What many people don't realize is that one of the biggest expenses in business is printing. To help solve this issue, Cartridge World, a global franchise network and recognized leader in the imaging products and services marketplace, has created the Color Challenge, which launched Monday, January 15.

Through their research, Cartridge World found that 64 percent of small and medium businesses have no managed printing program in place, and are losing money by buying expensive printer brand ink and toner. To show consumers that there is an alternative to this wasteful spending, Cartridge World created the Color Challenge, an online challenge where participants guess as to whether or not an image was printed using expensive printer brand toner or Cartridge World color toner. All participants in the Color Challenge will be entered to win an iPad Pro.

"When people participate in the Color Challenge, they will be able to see that our toner matches the quality of printer brand toner," said Mark Pinner, CEO of Cartridge World North America. "By switching to Cartridge World printer cartridges, customers can not only receive the high quality color printing they desire, but they can also save up to 30 percent compared to the printer brands."

In 2003, Cartridge World opened its first store in the United States and now has over 300 stores in North America and over 600 worldwide in 30 countries. With its sights set on adding nearly 3,000 stores to its system by 2019, Cartridge World is looking to expand its presence and clearly define itself as the global leader in ink and toner cartridge sales, printers, printing supplies, and printer maintenance for home and office customers.

To learn more about and participate in Cartridge World's Color Challenge, visit:  https://b2b.cartridgeworld.com/color-challenge/

About Cartridge World

Cartridge World is the global leader in high-quality cartridges, printers, printer services and advice for both the home and office customer. Stores offer customers a tremendous cost-saving alternative to printing, offering up to 30-percent discount over full-priced OEM cartridges and a 100-percent satisfaction guarantee. Cartridge World has more than 600 franchised retail locations in over 30 countries. Cartridge World was recently ranked on Entrepreneur Magazine's 2016 Franchise 500 list and No. 78 on Franchise Direct's list of the Top 100 Global Franchises and listed by the Silicon Review as one of the '50 Most Admired Companies' of 2016.

SOURCE Cartridge World

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