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Tony Roma’s® Brings Its Signature BBQ Sauces to Retail in the USA and Mexico with Vita Specialty Foods Licensing Agreement

By: Tony Roma's |  2 Shares     166 Reads

Agreement brings the “secret sauce” behind Tony Roma’s world-famous ribs and BBQ meats to retailers, so fans can enjoy restaurant quality BBQ sauce at home.

ORLANDO, Fla. - Romacorp, Inc., parent company of Tony Roma’s®, is expanding its retail presence in the USA and Mexico through the company’s latest licensing deal with Vita Specialty Foods, Inc. (Vita Foods), a wholly owned subsidiary of Vita Food Products, Inc. This agreement will allow fans in the USA and Mexico to enjoy the “secret sauce” behind Tony Roma’s world-famous ribs and BBQ meats, right in their own homes. This is the latest in a string of impressive licensing deals for Tony Roma’s over the past year as the brand continues to expand its retail presence in the USA and around the world.

“As we continue to strengthen our brand presence through strategic expansion in the retail space, it’s important that we work with innovative licensees like Vita Foods who share the same values and standards of quality that we employ at each of our restaurants,” said Bradley Scher, President and Chief Executive Officer of Romacorp, Inc. “We’re thrilled to work with Cliff Bolen and the Vita Foods team to meet the strong demand for Tony Roma’s signature BBQ sauces and offer fans the same quality BBQ sauces they’ve come to love at our restaurants since Chef David Smith slathered his first rack of Baby Back Ribs in 1972.”

The Vita Foods line of sauces contains only the finest, freshest ingredients for a truly exceptional taste experience. Headquartered in Chicago, IL, the company prides itself on bringing to consumer’s tables the flavor and brands that make every meal memorable. Vita Foods is known internationally for its gourmet sauces and other meat enhancements, salad dressings, honey and dessert toppings. Broad Street Licensing Group facilitated this new licensing agreement with Vita Foods.

“We are excited to expand the availability of Tony Roma’s world-famous BBQ sauces to consumers across the USA and Mexico,” said Cliff Bolen, President and Chief Executive Officer of Vita Food Products, Inc. “People love the occasion of bringing the restaurant-eating experience home, and we look forward to the opportunity to work with the Tony Roma’s team and the Broad Street Licensing Group on growth plans for the retail market.”

This is the latest in an impressive year of transformational announcements for Tony Roma’s, which recently celebrated its 45th birthday, a major milestone unmatched by any American casual dining restaurant chain. Recent Tony Roma’s announcements include new licensing deals in the United States, Europe, Mexico, Australia and New Zealand, renewed USA restaurant growth with new development and franchise agreements in Tennessee, Colorado, Idaho and West Palm Beach, Florida, accelerated international restaurant growth with new development agreements in Spain, Nicaragua and Bolivia, and the launch of Tony Roma’s new global prototype restaurant in Orlando, Florida. With restaurants in more than 30 countries on five continents around the world, Tony Roma’s is the world’s largest casual dining chain specializing in ribs.

About Romacorp, Inc.

Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has nearly 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened 45 years ago in North Miami, Florida. Tony Roma’s is also proud to partner with the Make-A-Wish Foundation (www.cnfl.wish.org), one of the world’s leading children’s charities, in an effort to help grant the wishes of children with life-threatening illnesses across Central and Northern Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit www.tonyromas.com.

Please visit www.tonyromasfranchise.com or call (866) 981-0586 for information about Tony Roma’s franchising opportunities.

For information about retail sales licensing opportunities with the Tony Roma’s brand, contact Bill Cross, SVP, Broad Street Licensing Group at (973) 655-0598.

About Vita Specialty Foods, Inc.

Vita Specialty Foods, Inc., a wholly owned subsidiary of Vita Food Products, Inc., is headquartered in Chicago, Illinois. The Company markets and sells internationally, gourmet sauces and other meat enhancements, salad dressings, honey and dessert toppings. The Company markets and sells these items under famous name brands plus the Company’s own brands.

For more information visit www.vitafoodproducts.com.

Media Contact:

Esther McIlvain
Uproar PR for Romacorp, Inc.
(321) 236-0102 x 230
emcilvain@uproarpr.com

SOURCE Romacorp, Inc.

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