BRIX Holdings, LLC Names Craig Erlich CEO
January 30, 2018 // Franchising.com // DALLAS - BRIX Holdings, LLC, a Dallas-based company, specializing in chains with superior products and attractive growth prospects has named long time operations executive Craig Erlich as CEO effective immediately. The current BRIX Holdings franchise portfolio includes the Red Mango® Yogurt Café Smoothie & Juice Bar, Smoothie Factory® Juice Bar, RedBrick Pizza® Kitchen Cafe, Souper Salad® and Greenz® chains.
Since 2016, Erlich served as President and Chief Operating Officer of the BRIX brands franchising companies: Red Mango FC, LLC, Smoothie Holdings FC, LLC, Red Brick Pizza FC LLC and Souper Salad FC, LLC. Prior to 2016, he served in various positions for the Red Mango entities since joining the team in March 2013. Before joining BRIX Holdings, he was an executive for CVS Pharmacy and Jo-Ann Stores, Inc., a specialty retailer.
Among Erlich’s achievements have been the establishment of franchisee advisory groups; the launch of Fresh Made to Order Juices at Red Mango and Smoothie Factory; and the development and launch of new store designs for Red Mango, Smoothie Factory, RedBrick Pizza, and Souper Salad.
“As CEO, I look forward to coordinating all of the resources of the company to achieve our growth objectives and to better support our franchisees,” says Erlich. “We continue to push the boundaries of our better-for-you category with a fantastic team in place.”
About BRIX Holdings, LLC
BRIX Holdings, LLC is a Dallas-based company specializing in chains with superior products and attractive growth prospects. BRIX Holdings focuses on brands that are both attractive to the single-unit owner/operator franchisee and have the potential to grow into national and international award-winning chains. The current BRIX Holdings franchise portfolio includes the Red Mango® Yogurt Café Smoothie & Juice Bar, Smoothie Factory® Juice Bar, RedBrick Pizza® Kitchen Cafe, Greenz® and Souper Salad® chains.
SOURCE BRIX Holdings, LLC