Commitment to Community: Howard Johnson Partners with the Y
Iconic hotel brand joins leading non-profit to promote healthy living and family fun; launches exclusive member discount alongside new national swimming and diving sponsorship
April 02, 2018 // Franchising.com // PARSIPPANY, N.J. - Millions of local Y members and their families across the U.S. are getting something extra to smile about today thanks to Howard Johnson and its newly launched partnership with YMCA of the USA.
Focused on encouraging families to stay active, make memories and of course, have fun, the partnership centers around Howard Johnson’s new national sponsorship of the 2018 YMCA National Swimming and Diving Championships and gives members the opportunity to save up to 20% off at HoJo hotels across the country, with 5% of every booking benefiting the non-profit.
“The Y is one of the most well-known and respected organizations in the world and three out of every four Howard Johnson hotels are located within just 10 miles of a local Y branch” said Cynthia Liu, brand leader and vice president of operations for Howard Johnson. “We want to play a bigger role in giving back to the communities where our hotels operate, so finding a partner who not only shared our family-focused values but brought the scale and reach necessary to make a meaningful impact was really important.”
“Howard Johnson and the Y have parallels, particularly when you think about the iconic status of both brands,” said Valerie Barker Waller, senior vice president and chief marketing officer, YMCA of the USA. “We’re proud to have their support behind one of our marquee events and know that the investment they’re making - directly through sponsorship and a donation campaign and indirectly through their member discount - will ultimately enable the Y to continue its work strengthening communities and building a better us.”
Coinciding with the partnership, Howard Johnson will launch a campaign of new creative and on-property collateral, all with the tagline: “Go Happy. Go Healthy.” The 2018 YMCA National Swimming and Diving Championships are a series of three, multi-day, multi-city events, which start tomorrow with the YMCA Short Course National Championship at the Greensboro Aquatic Complex in Greensboro, N.C. and continue with stops later this spring and summer at the YMCA National Diving Championship and YMCA Masters Meet in Fort Lauderdale, Fla. and the YMCA Long Course Championship in College Park, Md. Combined, the three events bring together over 3,000 student athletes and more than 18,000 spectators. Additional activations between the two brands are expected later this year.
For more information regarding Howard Johnson’s partnership with the Y, including full offer details on how Y members can take advantage of saving up to 20 percent off their next HoJo stay with 5% of each booking going back to support the Y, visit www.hojo.com/YMCA.
About Howard Johnson
Part of Wyndham Hotel Group, Howard Johnson® is a global brand of more than 350 hotels with locations around the world, most of which offer an array of complimentary amenities including Wi-Fi and Rise & Dine® continental breakfast. Many properties also offer meeting and fitness facilities, swimming pools and the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program. Travelers can join the free program at www.wyndhamrewards.com. Each Howard Johnson hotel is independently owned and operated under a franchise agreement with Howard Johnson International, Inc. (HJI), or its affiliate. HJI is a subsidiary of Wyndham Hotel Group, LLC and parent company Wyndham Worldwide Corporation (NYSE: WYN). Reservations and information are available by visiting www.hojo.com.
Wyndham Hotel Group is the world’s largest hotel company based on number of hotels, encompassing more than 8,400 hotels and over 728,200 rooms in 80 countries. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
About the Y
The Y is one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children - regardless of age, income or background - to nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. ymca.net
Wyndham Hotel Group
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YMCA of the USA
SOURCE Wyndham Hotel Group