Alamo Drafthouse To Open Theater And Video Store Themed Bar In Frisco, TX
Acclaimed cinema eatery to become the anchor tenant of The Hub at Frisco Station with eight screen theater + an exciting new bar/video store concept for the DFW market.
May 23, 2018 // Franchising.com // DALLAS, TEXAS - Alamo Drafthouse is pleased to unveil plans to open their first theater in Frisco, Texas at The Hub at Frisco Station, the entertainment district of the 242-acre Frisco Station mixed-use development at the northwest corner of Warren Parkway and the Dallas North Tollway. The company's seventh North Texas location, Alamo Drafthouse Frisco is an eight screen theater with seating for over 1,200 guests, and is expected to open in 2020. It'll feature Alamo Drafthouse's signature mix of first-run films and curated specialty programming, an extensive made-from-scratch food and beverage menu, and premium luxury recliner seating throughout every auditorium.
The new location will also feature Video Vortex, an Alamo Drafthouse bar concept new to Texas and only the second such bar for the brand. Inspired by the company's long-running Video Vortex programming series that celebrates straight-to-video cult classics from the 1980s through the early 2000s, the Video Vortex bar reimagines the classic video rental store with free movie rentals, themed cocktails, and 32 local draft beers on tap. Along with Blu-ray and DVD titles, the curated Video Vortex rental collection will feature rare VHS tapes and genre releases, including many titles never released on digital formats. The bar will also feature a fully stocked Mondo store with movie-related merchandise, games, toys, posters and vinyl releases for sale.
"Alamo Drafthouse's first location in Frisco is particularly exciting for a few reasons," says Alamo Drafthouse DFW Chief Operations Officer Bill DiGaetano. "We have a great location right off the Dallas North Tollway and an incredible city and fan base to serve, which is always a lot of fun. Our developer, Hillwood, is known for making great developments come to life, and we couldn't be happier about working with them to bring Alamo Drafthouse to Frisco in a very big way!"
"Alamo Drafthouse is one of the nation's most innovative entertainment brands and we couldn't be more pleased to have Alamo as the anchor for The Hub at Frisco Station," said Mike Berry, president of Hillwood, Frisco Station's master developer. "Alamo Drafthouse has transformed the movie theater industry, delivering an all-in-one, unique and interactive entertainment, dining and social experience that can't be found anywhere else. Having Alamo Drafthouse at The Hub will enhance the vibrancy and sense of place that we are creating at Frisco Station."
Alamo Drafthouse Friscowill also present the company's signature programming and events like opening night festivities for new releases, Movie Party celebrations of fan favorites, deep dives into genre films for cinephiles, and family-friendly choices like low-cost Kids Camp screenings that raise money for local nonprofits and schools. Continuing the company's commitment to preserving 35mm, Alamo Drafthouse Frisco will also feature 35mm changeover projection so that both classic films and new releases can be experienced in glorious celluloid.
Each of the eight screen will be equipped with top-of-the-line digital 4K projection and dynamic surround sound, and fully outfitted with premium luxury recliners that're equipped with footrests, ensuring every seat in the house offers an outstanding viewing experience and unparalleled comfort.
Alamo Drafthouse Frisco will also present blockbuster tentpole titles in the grandest possible way via "The Big Show," Alamo Drafthouse's sensational Premium Large Format auditorium that showcases the very best presentation standards available today, including laser projection and Dolby Atmos sound technology.
As it nears its opening date, Alamo Drafthouse Frisco will be hiring for approximately 150+ positions, largely from the surrounding neighborhoods. To apply or to learn more, please visit: https://drafthouse.com/dfw/careers
Tyler Isbell with SRS Real Estate Partners represented Alamo Drafthouse Cinema DFW in this deal.
Founded in 1997, Alamo Drafthouse has been heralded for unique programming events and high exhibition standards, earning accolades including "Best Theater Ever" (Time Magazine) and "The Coolest Theater in the World" (Wired). Alamo Drafthouse provides a unique combination of theater and restaurant, showing first-run movies, independent films and special events with an extensive menu made from scratch. Guests order all food and drinks from servers who quietly attend to them throughout the movie from inside the theater.
Patrons are encouraged to arrive early to enjoy the pre-show entertainment. Instead of a barrage of advertising, Alamo Drafthouse shows a curated collection of rare and humorous clips themed to each feature. Additionally, Alamo Drafthouse protects the theatrical experience with a zero tolerance policy for people who disrupt the film with talking or texting. Alamo Drafthouse was featured on global news for a viral "Don't Talk" PSA that used a humorously misguided voicemail from an actual patron who was ejected for texting during the film. The full story on the long tradition of Alamo Drafthouse's no talking/texting policy can be found here.
Alamo Drafthouse complements Frisco Station's master plan, which is built upon three-pillars designed to encourage smart, creative and healthy experiences throughout the development. The Hub, Frisco Station's centerpiece, is designed with more than 200,000 square feet of unique food and beverage concepts, innovative entertainment options and diverse retail selections. In addition to Alamo Drafthouse, The Hub will feature a 600-room hotel campus, anchored by a dual-branded AC Hotel and Residence Inn, both by Marriott, as well as a Canopy by Hilton. Numerous urban living options will also be offered at The Hub, including the SkyHouse (25-story high rise) and Station House projects. The hotel campus and urban living projects are currently under construction.
For developments on Alamo Drafthouse Frisco, sign up for the free Victory loyalty program at drafthouse.com/victory. In addition to winning a chance at free movies for a year, signing up will guarantee you an invitation to the grand opening week as well as a free movie ticket on your birthday. You can also follow Alamo Drafthouse DFW on Facebook and Twitter.
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About Alamo Drafthouse
Alamo Drafthouse Cinema was founded in 1997 as a single-screen mom and pop repertory theater in Austin, TX. Twenty-one years later, with 33 locations and counting, Alamo Drafthouse has been called "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired. Alamo Drafthouse has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. Alamo Drafthouse continues to expand its brand in new and exciting ways, including partnering with the film distribution company NEON, Birth.Movies.Death., an entertainment content platform for movie lovers, and the American Genre Film Archive, a non-profit film archive dedicated to preserving, restoring and sharing film.
About Frisco Station
Frisco Station is a 242-acre mixed-use development in Frisco, Texas, created with a new approach to urban design based on the foundational principles of smart, creative and healthy experiences. The development is located along the Dallas North Tollway and to the north of Warren Parkway surrounding the Dallas Cowboys Star development and world headquarters complex. When complete, Frisco Station will feature fully amenitized office, residential, retail, restaurant and medical uses. The project is being developed by the Frisco Station Partnership, which is composed of The Rudman Partnership, Hillwood and VanTrust Real Estate.
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