Arby’s Opening Fast-Crafted Style Restaurant in Vail, AZ
New location to offer new Market Fresh menu items and switch to Coca-Cola products
June 25, 2018 // Franchising.com // TUCSON, Ariz. - Irish Beef, the Tucson-area Arby’s franchise, will open the first new Arby’s location on June 25 at 10115 E. Old Vail Rd., Vail, AZ 85747. This is the first Arby’s to be built in the greater Tucson area from the ground up in 10 years and will feature the new Inspire Design. The design focuses on an open kitchen layout so guests can see their food being made and allows orders to be easily customized to the guests’ needs along with a dining room that is more upscale and current.
The new Arby’s design and menu is unrecognizable from the old one. The Tucson market is part of Arby’s push nationally to reinvent itself by diversifying the menu and updating the interiors to more closely align with a fast-casual restaurant rather than a typical fast-food joint. The new Tucson location feels more like a stylish café than what Tucson Arby’s guests have seen before.
The new restaurant will offer the traditional Arby’s menu along with a full selection of gourmet Market Fresh sandwiches and salads. Arby’s will remain true to its ‘we have the meats’ tagline and offer a full selection of roast beef, corned beef, smoked turkey and chicken sandwiches, along with the Greek Gyro that has now been added permanently to the menu. Some of the menu favorites in Tucson include the Roast Turkey Ranch & Bacon Sandwich, the Roast Turkey & Swiss Wrap, and the Crispy Chicken Farmhouse Salad as well as its famous curly fries and milk shakes. The Tucson Arby’s locations have also switched over to Coca-Cola products and will offer free Coke Floats on July 1.
“If you haven’t visited an Arby’s recently you should come back to experience the updated restaurant and menu,” said Jami Salyers, director of operations for Irish Beef. “The new Arby’s is a place where friends, families and all guests will want to hang out and enjoy a menu that has something for everyone.”
The Arby’s Inspire restaurant design increases efficiency and provides a better guest experience. It features a fresh, new color palette; wood tones; white brick; upgraded lighting; subway tiles; stainless steel finishes; chalkboard graphics; and upgraded landscaping design outside as well as striking red band around the building and illuminated signage.
Arby’s Tucson restaurants, owned and operated by franchisee Irish Beef, are undergoing renovations throughout 2018 and 2019. The Arby’s restaurants on Speedway Blvd. and Broadway Blvd. recently reopened after large-scale renovations. Other Tucson locations will undergo renovations and updates throughout the next couple of years. The company intends to have all of its restaurants reimaged by the end of 2020. In total, Irish Beef will invest millions improving all the Tucson Arby’s restaurants all meant to enhance the guest experience.
About Irish Beef
Irish Beef is a restaurant management and investment company that is focused on building new restaurants in the greater Tucson market as well as acquiring and developing the Arby’s brand in other U.S. markets. Our local management teams and partners are focused on operating outstanding restaurants and creating memorable guest experiences in each and every market. The company’s name comes from its ancestral roots in Ireland. Specifically, in the Provence of Leinster. For more information visit https://locations.arbys.com/az/tucson.html.
Arby’s, founded in 1964, is the first nationally franchised sandwich restaurant brand, with more than 3,300 restaurants worldwide. The Arby’s brand purpose is “Inspiring Smiles Through Delicious Experiences.” Arby’s restaurants feature Fast Crafted service, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the parent company of the franchisor of the Arby’s brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information.