Yogurtland Leverages Tango’s Predictive Analytics Technology for New Location Planning

June 28, 2018 // Franchising.com // IRVINE, CA - Yogurtland, the ever-popular rapidly expanding, frozen dessert industry leader, has tapped the advanced location management and market planning technology of Tango to identify top performing locations as the company grows.

“The demand for Yogurtland’s customized experience remains strong and we’re elevating location evaluation with Tango to \identify sites for long term success,” said John Wayne Carlson, Senior Vice President, Marketing, Development, and Operations at Yogurtland.

“Fast-growing organizations like Yogurtland need the right tools to find the best locations to support their expansion,” explains Pranav Tyagi, President and CEO at Tango. “We’re pleased to be able to provide Yogurtland with the most accurate and comprehensive models that translate everything they need to know about their customers into the answers they need to support growth.”

Tango unites predictive analytics with online GIS and location development execution into a single platform. Working with Yogurtland’s development team, Tango developed a market optimization system that support’s Yogurtland’s national growth plans. With these analytical tools, Yogurtland can better identify communities and locations that will deliver optimal results and enhanced consumer connections.

“We know consumers love Yogurtland and Tango helps us identify wherever they may be,” added Carlson.

Tango’s models are supporting Yogurtland’s new location expansion in markets throughout the U.S. including the Dallas – Ft. Worth Metroplex, where the company recently announced multi-unit development agreement with an existing franchisee.

About Yogurtland

Yogurtland’s flavorologists create craveable flavors that keep fans loving their frozen dessert experience. Yogurtland owns its own dairy, and by controlling the frozen yogurt making process, the company delivers the highest quality flavors, setting new standards for millions of fans.

Yogurtland features non-fat and low-fat yogurt flavors, ice cream, non-dairy and no sugar added choices while using milk that does not contain antibiotics or added hormones. Fruit flavors are fortified with Vitamin C for an extra boost.

Presently Yogurtland has more than 320 locations across the U.S., Australia, Dubai, Guam, Myanmar, Oman, Singapore, Thailand, and Venezuela. Flavors are always subject to creative change and popular demand. For more information, visit http://www.yogurt-land.com or http://www.facebook.com/yogurtland.

About Tango

Tango unites predictive analytics with online GIS and location development execution into a single platform. Our solutions manage the entire real estate and facilities lifecycle across all industries from retail to financial services, telecommunications, manufacturing, and other corporate real estate sectors. The Tango team has worked with over 500 leading companies and brings that knowledge and those best practices to our Strategic Location Management solution. Our cloud-based SaaS and mobile solutions are used across more than 140 countries by concepts ranging from a few dozen locations to large global brands with more than 40,000 locations. For more information, visit www.tangoanalytics.com or follow @TangoAnalytics on Twitter.

Media Contact:

Barbara Caruso

SOURCE Yogurtland



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