Woops! Brings Quintessential Parisian Experience To Laredo, Texas
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Woops! Brings Quintessential Parisian Experience To Laredo, Texas

August 02, 2018 // Franchising.com // NEW YORK - Something is baking in Laredo, Texas. Woops!, a New York-based bakery specializing in macarons and other international pastries, is coming to town. Firmly anchored as the largest retailer of French macarons in the United States, Woops! is bringing its Parisian flair to Laredo.

Located at the Mall Del Norte, the kiosk will open August 2 and will be owned and operated by Yvette Avitia and Brandon Amerson.

“We are excited to introduce Woops! to the Laredo community. Woops! is unlike anything in the area– it’s not just another chain, but a third-place where locals can come and gather,” said Avitia. “Aside from the unique aesthetic, Woops! serves a diverse menu of delicious and typically unattainable items: from macarons to cremebellos and various other desserts in between, Woops! is the perfect treat for a mid-day snack or a gift for a loved one.”

In addition to opening Woops!, Avitia will continue her Master’s degree studies in public health while working full-time in the healthcare field. Her fiancé Amerson will continue working in retail management. The pair, both 24-years-old, are excited to own their own business together at a young age, and hope to open additional locations in the coming years.

The Woops! journey began in 2012 on a whim when four friends opened a macaron pop-up shop at the Holiday Shops in New York City’s Bryant Park. In nine short weeks they sold 100,000 macarons and developed a cult-like following due to the macarons and aesthetic. The group then realized that “Woops!”, they had a thriving business. Building on the momentum and popularity of Bryant Park, the four friends soon opened boutique mall kiosks in major malls throughout the Northeast.

The close-knit group of friends who founded Woops! are from all over the world: Israel, France, India, and the U.S. Their cultural diversity is integrated not only in the ambience but in the menu. Today, Woops! serves handmade classic French macarons in over 20 flavors, as well as 30 other international desserts, all of which are produced in, and shipped frozen and ready to bake from the company’s bakery in New York City. However, the product offering isn’t limited to cookies and sweets. Woops! also features fresh sandwiches at selected locations that are simple in concept but huge in flavor. Woops! also has custom procured and roasted coffee, select teas and other unique beverages that pair exceptionally well with all the pastry and confectionery offerings.

“We hope customers come by and are immediately reminded of the beauty and wonder of an international trip,” noted Amerson. “We want to serve as a reminder to slow down – it’s about the ritual of taking time to enjoy a fresh pastry or a fresh cappuccino. It’s a lifestyle choice; it’s about enjoy where you are in the moment.”

To help celebrate every moment, whether it’s a wedding, baby shower, business meeting, or client gift, Woops! works creatively to produce a dessert that personalizes and enhances each event’s theme and styling. For any event or celebration, Woops! offers eye-catching macaron pyramids, beautifully designed gift boxes, elegant party favors and customized macarons with company logos, taglines and more.

“With Woops! we are able to be a part of every celebration, big or small,” added Avitia. “We look forward to the opportunity to celebrate with our customers everything from weddings, birthdays, Mother’s Day, Valentine’s Day, and every holiday in between. We even offer desserts for business meetings to bring celebrating to every aspect of life.”

Boosting at least 20 macaron flavors at any time and 30 other international desserts, the Woops! kiosk brings the brand’s signature welcoming atmosphere to every space it is a part of. Adaptable to small town malls and big city centers, the Mall of Del Norte kiosk will occupy 45 square feet and employ 5 part- and full-time employees.

According to Tal Avivi, co-founder and Chief Design and Marketing Officer of the brand, Woops! has 43 locations, from bakeshops to kiosks, open and operating in 18 states. Company plans call for an additional 18 locations by the end of 2018. Avivi also estimates the brand will surpass the 200 location mark within the next five years.

About Woops!

Founded in 2012 and franchising since 2015, Woops! is a New York-based bakery chain specializing in macarons and other international pastries. Firmly anchored as the largest retailer of French macarons in the United States, Woops! operates more than 40 kiosk and in-line bakeshop locations throughout 18 states. For more information, visit www.bywoops.com.


Cami Fannin
Franchise Elevator PR
(847) 239-8171




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