New Boutique Macaron Shop, Woops! Provides Indulgent Experience to Ontario, California
August 20, 2018 // Franchising.com // NEW YORK -- Something is baking at the Ontario Mills. Woops!, a bakery dreamed up in New York City, specializing in macarons and other international pastries, has come to town. Firmly anchored as the largest retailer of French macarons in the United States, Woops! is bringing its cultural flair and European indulgence to the Ontario and Inland Empire community.
Located at Ontario Mills, the kiosk is set to open on August 24 and is owned and operated by 24 year old Lauren Ireifej, who plans to further expand Woops! into Los Angeles and Orange County in the near future.
"I always wanted to be an entrepreneur and you could say franchising is in my blood - my family has been in the restaurant business for the past 15 years," said Ireifej. "Baking is my passion and I fell in love with Woops! enticing atmosphere and craveable treats. I'm confident others in the Inland Empire community will love it, too."
Motivated by the entrepreneurial spirit, Ireifej previously worked in public relations and social media, in addition to helping her family run their multiple restaurant businesses. Ireifej takes inspiration from her father, but is looking forward to starting her own journey with Woops!, which she describes as the ideal partner. She says that Woops! leadership is extremely passionate and wants to share the joy of a macaron and the community of a European café with others.
The Woops! journey began in 2012 on a whim when four friends opened a macaron pop-up shop at the Holiday Shops in New York City's Bryant Park. In nine short weeks they sold 100,000 macarons and developed a cult-like following due to the macarons and aesthetic. The group then realized that "Woops!", they had a thriving business. Building on the momentum and popularity of Bryant Park, the four friends soon opened boutique mall kiosks in major malls throughout the Northeast.
The close-knit group of friends who founded Woops! are from all over the world: Israel, France, India, and the U.S. Their cultural diversity is integrated not only in the ambiance but in the menu. Today, Woops! serves handmade classic French macarons in over 20 flavors, as well as 30 other international desserts, which are produced in the company's bakery in New York City, or imported from Europe.
"I want to bring an enhanced dessert experience to Southern California. My hope is that through our macarons and delicious treats, people are reminded of a nostalgic time -- a reminder to slow down, appreciate where you are presently and enjoy that moment," said Ireifej."Our Macarons are not French; they are also not "American" per se. They are American in the sense that they are a reflection of the melting pot that makes us who we are. Between the classic French flavors, the American Cookies and Cream and the British London Fog, we provide opportunities for every single customer to experience that present moment."
To help celebrate every moment, whether it's a wedding, baby shower, business meeting, or client gift, Woops! works creatively to produce a dessert that personalizes and enhances each event's theme and styling. For any event or celebration, Woops! offers eye-catching macaron pyramids, beautifully designed gift boxes, elegant party favors and customized macarons with company logos, taglines and more.
"With Woops! we are able to be a part of every celebration, big or small," added Ireifej. "We look forward to the opportunity to celebrate with our customers everything from weddings, birthdays, Mother's Day, Valentine's Day, and every holiday in between. We even offer desserts for business meetings to bring celebrating to every aspect of life. We want the community to know that we are here for them through all of life's moments."
Woops! will be open Monday-Saturday from 10:00 a.m. to 9:00 p.m., and Sunday from 11:00 a.m. to 8:00 p.m. For more information, or to place an online order, visit www.bywoops.com/ca/Ontario/Ontario-mills.
Founded in 2012 and franchising since 2015, Woops! is a New York-based bakery chain specializing in macarons and other international pastries. Firmly anchored as the largest retailer of French macarons in the United States, Woops! operates more than 40 kiosk and in-line bakeshop locations throughout 18 states. For more information, visit www.bywoops.com