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The RE/MAX Collection Hosts Sixth Annual Luxury Forum

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Conference brings together the world’s most productive real estate network*

October 30, 2018 // Franchising.com // GREENSBORO, Ga. - The RE/MAX Collection is hosting luxury brokers and agents from around the world this week at the sixth annual Luxury Forum. This year’s conference will provide an opportunity for attendees to discuss recent trends in the industry, collaborate and connect with others within the luxury market.

“Every year, The Luxury Forum showcases the best of the best in luxury real estate,” said Anne Miller, RE/MAX Vice President, Luxury and Commercial. “Luxury buyers and sellers in the global market are sophisticated, knowledgeable and have access to the latest real estate information, so it’s more important than ever for professionals to have the best and most relevant resources. It’s a great time to be a part of this industry.”

The conference theme, “The Evolution of Luxury,” will be reflected throughout the event, as speakers and attendees discuss the changing landscape of the affluent, negotiation strategies, virtual staging and the impact of technology on luxury real estate.

Jordan Cohen, the top-producing RE/MAX agent in 2017, will close out the conference with a discussion about the importance of personal branding within the luxury market. Cohen, who has represented over 75 professional athletes and celebrities, says the key to his high-end clientele and top dollar listings is the listing presentation.

“The ability to brand yourself as a top-producing agent in the luxury real estate market is everything,” said Cohen. “By investing in your listings and in your market, you’re really investing in yourself.”

The RE/MAX Collection provides exclusive advertising incentives, specialized training and distinctive marketing to agents, so they can better serve affluent homebuyers and sellers around the world. To learn more about the luxury home market visit www.theremaxcollection.com/ilhm/

About the RE/MAX Network

As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with over 120,000 agents in more than 100 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. Dedicated to innovation and change in the real estate industry, RE/MAX launched Motto Mortgage, a ground-breaking mortgage franchisor, in 2016 and acquired booj, a real estate technology company, in 2018. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom

*As measured by residential transaction sides.

SOURCE RE/MAX Network

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