Penn Station East Coast Subs Finishes 2018 Strong
Sandwich Chain Set Up For Growth From Existing And New Franchisees In 2019
December 26, 2018 // Franchising.com // MILFORD, OHIO - Penn Station East Coast Subs, the fast-casual restaurant known for its grilled, made-to-order sub sandwiches, hand-squeezed lemonade and fresh-cut fries, has seen systemwide sales increase by more than 5 percent in October and November compared to last year.
While the fast casual industry has seen sporadic sales this year, Penn Station will report a strong second half of 2018. Penn Station has been able to perform above industry average for the second half of the year thanks to a sharper focus and narrowing of its marketing strategy.
“The last 18 months have been a transitional period set to poise Penn Station for growth in the next 5 to 10 years,” said Craig Dunaway, president of Penn Station. “We expect to open 10 to 15 new restaurants next year, which amounts to 3 to 5 percent growth. Many of these are already planned for 2019 by existing franchisees who see the advantages of continuing to grow with Penn Station. In fact, two franchisees who have been in the system for more than 20 years will open new restaurants in early 2019.”
The company debuted online ordering via its website and mobile app this year, and online ordering has continued to grow every month since its introduction in March. Penn Station also launched its first permanent new product in 10 years. Wraps joined the menu in March, and any sandwich can now be made on the brand’s cheddar-jalapeno tortilla instead of bread.
Penn Station was named one of the Best Franchises to Buy by Forbes, and Penn Station’s fries were named Best in Class by NRN’s Consumer Picks survey this year. The company was also named a Training Top 125 company by Training Magazine for the second time in 2018.
In 2019, Penn Station plans to open approximately 10 to 15 restaurants, focusing on filling out existing markets and expanding to new markets within a concentric circle from Penn Station’s home base of Cincinnati. Target markets include Kansas City, Atlanta, Chicago, Pittsburgh, Nashville, Richmond and Raleigh. While many of these new restaurants will be opened by existing franchisees, the company is also seeking experienced multi-unit operators to join the system.
About Penn Station East Coast Subs
Founded in Cincinnati, Ohio in 1985, Penn Station serves a variety of grilled and cold deli sandwiches made to order with high-quality ingredients on freshly baked bread. The menu also includes fresh-cut fries, hand-squeezed lemonade made throughout the day and chocolate chunk cookies baked in the restaurant.
Penn Station has more than 310 locations in 15 states including Ohio, Georgia, Illinois, Indiana, Kansas, Kentucky, Michigan, Missouri, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and West Virginia. All but one location is franchised. As a franchisor, Penn Station is known for its outstanding profitability and return on investment. Penn Station was named one of the Best Franchises to Buy by Forbes in 2016 and 2018 and one of the Best Franchise Deals by QSR Magazine in 2016 and 2017.
Projections call for the opening of 10 to 15 restaurants nationwide in 2019. Penn Station is targeting Kansas City, Atlanta, Chicago, Pittsburgh, Nashville, Richmond and Raleigh for franchise expansion.
SOURCE Penn Station East Coast Subs