Hard Rock International Amps Up Amsterdam with Announcement of Hard Rock Hotel Amsterdam American

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LONDON - Jan. 31, 2019 // PRNewswire // - With a presence spanning more than 76 countries, Hard Rock International announces the continued expansion of its hotel portfolio, with the opening of Hard Rock Hotel Amsterdam American in April 2020 - bringing the signature Hard Rock vibe to this exciting cultural capital.

Located on the lively Leidseplein Square, Hard Rock Hotel Amsterdam American will be brought to life in one of the city's most famous Art Nouveau style buildings, built in 1900 and formerly known as the American Hotel. Showcasing 173 rooms and suites and newly-renovated interiors, the hotel will keep all vintage decorative features intact throughout, from stained-glass windows to vibrant paintings on the interior walls, which will also be adorned with signature Hard Rock memorabilia.

"We look forward to bringing the Hard Rock vibe to this exciting cultural capital," said Todd Hricko, Senior Vice President and Head of Global Hotel Business Development. "Amsterdam is a renowned location of entertainment, and Hard Rock is thrilled to bring a music-inspired destination to the heart of this city."

Accommodating both business and leisure travellers, Hard Rock Hotel Amsterdam American will boast a number of meeting spaces totalling over 230 square-metres, as well as brand-signature amenities, such as a Body Rock® fitness centre. Guests will have the opportunity to purchase t-shirts, hats and other branded apparel at the iconic Rock Shop®, The hotel will also offer The Sound of Your Stay® music amenity program, the brand's signature three-part offering, which allows guests to stream or download their choice of a rotating set of expertly curated playlists upon check-in. Reserve their choice of Fender guitars delivered in-room for impromptu jam sessions or tune in to the vinyl resurgence and experience music as it was intended to be listened to. Guests can also enjoy the one-of-a-kind Rock Om® in-room yoga program, which energises the body and soul through the power of music.

Commenting on the project, Petr Suchanek, Vice President and Head of European Hotel Business Development for Hard Rock International, said, "We're excited to expand the Hard Rock's brand presence to this vibrant metropolitan hub. It only seems right to open a Hard Rock Hotel in Amsterdam, given the city's energetic atmosphere and multi-cultural roots."

"I am really excited that Hard Rock Hotels will be our partner in Amsterdam," commented Leon Dijkstra, Owner of the site. "The brand will add an extra dimension to the Amsterdam hotel scene. Hard Rock appeals to an audience that suits both the vision of the city and what we as an Amsterdam based hotel company like to see, namely guests from all over the world that enjoy music and appreciate luxury, excellent service and great comfort. The family run company Eden Hotels remains the owner of the American hotel, so with this partnership we have the best of both worlds."

The hotel will also be home to the extraordinary Art Deco Café Americain, taking up residence in a National Heritage site. The respected Café Americain holds great historical value and will become a hotspot for guests, tourists and locals alike to enjoy a delicious American breakfast, lunch or dinner under its iconic arched roof. Guests may also indulge in a drink at the on-site Bar Americain. The hotel will also feature a GMT + 1 lobby lounge serving craft cocktails and expertly brewed artisan coffees.

Surrounding the hotel is a plethora of local cafes, restaurants, theatres and bars. Guests can also explore some of Amsterdam's most prominent museums, including the Rijksmuseum and the Van Gogh museum, all within walking distance.

Hard Rock International

With venues in 76 countries, including 185 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognised companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise and Hard Rock Live performance venues. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include Piccadilly Circus and Oxford Street in the United Kingdom, Djerba, Tunisia, Gran Canaria, Spain, and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.

For media enquiries please contact PRCO: Sarah Pirie (spirie@prco.com), Francesca Hedley (fhedley@prco.com), or Clare Sidwell (csidwell@prco.com) Tel: 0207 259 1100

SOURCE Hard Rock International

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