• Home:
• News:
• Firenza Pizza:

Firenza Pizza Opens Third Virginia Restaurant

By: Firenza Pizza |  10 Shares     117 Reads

Opens the first location in Winchester

August 01, 2019 // Franchising.com // Fairfax, Va. - Firenza Pizza, an innovative restaurant brand touting “Pizza Like Never Before,” has opened its first location in Winchester. The location is the third in the state for the Virginia-based brand.

Located at 2190 South Pleasant Valley Rd. Ste. 030A, the new restaurant specializes in hand-crafted, made-to-order pizza with nearly 40 topping options.

The Winchester location is owned and operated by Betty and Paul Steinhoff. The couple has lived in California, North Carolina, Kansas and now Virginia, where they have made their home with their son, daughters and grandson. Before they left California, Betty managed several restaurants and always dreamed of opening her own. After years of planning and researching restaurants, the Steinhoffs found Virginia-based Firenza and knew it was the right opportunity for them.

“We are so thrilled to open the first Firenza in Winchester,” Betty said. “It has been a dream of ours to be independent and open our own business. Firenza brought that dream to life. After experiencing Firenza’s fresh ingredients and incredible pizza first hand, we knew we couldn’t pass up on the opportunity to open a Firenza of our own.”

Firenza specializes in truly hand crafted and made-to-order pizzas that can be customized with nearly 40 fresh toppings including house roasted garlic and your favorite meats. For those customers who don’t want to create their pizzas from scratch, Firenza also offers ten chef-inspired signature pies ranging from the Primavera Fresca loaded with healthy vegetables, the Big Kahuna featuring smoked ham, bacon and tropical pineapple or the award-winning Chipotle Chicken topped with crema and fresh pico de gallo. Once the pizzas are assembled, they’re baked in an open flame stone-hearth oven and guaranteed to be done within five minutes.

While convenience and price are important selling points, the priority for Firenza is phenomenal pizza. “Unlike most other fast casual pizza chains where the crusts are premade and machine-pressed, our pizza dough is made in house and hand-stretched to order right in front of the guest,” added Betty.

In addition to pizza, the restaurant offers diners customizable salads, oven baked wings, homestyle meatballs, breadsticks, local craft beer, wine and more.

Restaurant hours are Sunday-Thursday 10:30 a.m. to 9:00 p.m. and Friday-Saturday 10:30 a.m. to 10:00 p.m.

About Firenza Pizza

Founded in 2015, Firenza Pizza is a new concept in the burgeoning fast-casual pizza segment that creates “Pizza Like Never Before!” Developed by a team of franchise executives and proven franchisees with more than 100 years of restaurant business development experience, Firenza specializes in truly hand crafted and made-to-order, stone hearth-baked pizzas that can be customized with nearly 40 toppings. Today, there are close to 20 Firenza locations open and operating in 10 states, with more in various stages of development. For more information, please visit http://www.firenzapizza.com.

Media Contact:

Marte Eggleston
Franchise Elevator PR
(847) 239-8171
meggleston@franchiseelevator.com

SOURCE Firenza Pizza

###

Comments:

comments powered by Disqus