I Heart Mac & Cheese Signs Seven Store Texas Franchise Agreement With Fidelity Enterprises LLC
Leading Fast-Casual Concept Continues Expansion Across Lone Star State with Franchise Group Who Purchased Four Locations Earlier this Year
September 03, 2019 // Franchising.com // Boca Raton, Fla. - I Heart Mac & Cheese, a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls with a variety of health-conscious bases including quinoa, broccoli, cauliflower, and gluten free pasta and grilled cheese sandwiches, today announced it has signed a seven-store franchise agreement with Fidelity Enterprises LLC, to bring the concept to several cities across Texas. The first location will open next year, with two per year to follow over the next five years, bringing the brand to San Marcos, Huntsville, Nacogdoches, Corpus Christi, El Paso, McAllen and Brownsville. This deal is in addition to the four-store franchise agreement the group purchased earlier this year to launch the brand in the Lonestar state bringing new locations to College Station, Waco and Lubbock.
“We are thrilled to continue to grow with Fidelity Enterprises, and it is evident that they share our passion for providing great food and service to family-friendly local communities,” said Stephen Giordanella, I Heart Mac & Cheese CEO and Chairman. “We are confident that guests in these new areas will love our grown-up approach to a classic childhood treat and can’t wait to see our brand continue to expand throughout Texas.”
The Fidelity Enterprises LLC team includes two husband and wife duos, Thomas and Megan Doyel and Jerry and Laura Livingston. Driving operations for the group will be restaurant industry veteran Thomas Doyel, who has worked with numerous concepts in Central and East Texas, including Raising Cane’s and Chipotle, managing 10 to 12 restaurants at any given time.
I Heart Mac & Cheese is well-known for custom, build-your-own macaroni and cheese bowls and grilled cheese sandwiches. Guests select a pasta, bread, quinoa, broccoli or cauliflower base along with seven different proteins, vegetables, and cheeses. Gluten-free options are also available. Sesame ginger, mango habanero, buffalo, BBQ, and pesto are a few of the delicious dressings and sauces available to mix in or top off each creation. In addition to customized options, the menu includes specialty chef special items like Baked Chicken Parmesan, Baked Meatball Parmesan, The Cuban, Pepperoni Pizza, and Lobster & White Truffle Mac, among others. Pair your meal with the perfect side of Tomato Soup and finish it with a selection of desserts such as Mini Chocolate Chip Cookies and Marshmallow Treats.
A unique franchise concept in the restaurant industry with no fryers, grease trap systems or hood systems, I Heart Mac & Cheese requires a low investment and can be opened in a small space, such as a mall kiosk or food court. Shopping malls, sports venues, areas close to colleges and universities, and high-traffic pedestrian areas are also ideal locations. With a home office in South Florida, I Heart Mac & Cheese offers franchise owner training, marketing support and ongoing development opportunities to ensure each location’s success. Earlier this year, I Heart Mac & Cheese was ranked by Entrepreneur Magazine as one of the top new franchise opportunities in 2019.
This month, I Heart Mac & Cheese opened their newest location in Tallahassee, Florida. Several other restaurants have recently been announced as well, with upcoming openings in other areas of Florida, as well as Georgia, Indiana, New York and Texas.
For more information on I Heart Mac & Cheese visit iheartmacandcheese.com.
About I Heart Mac & Cheese
I Heart Mac & Cheese is a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls and grilled cheese sandwiches. Also, on the menu are lifestyle choices with quinoa, broccoli or cauliflower bowls, as well as gluten-free pasta. The menu combines award-winning recipes resulting in a grown-up approach to this classic childhood dish. The first location opened in 2016 in Fort Lauderdale. Florida locations include Tallahassee, Pembroke Pines, Jupiter and Boca Raton. Additional locations are slated to open in New York, Florida, Georgia and Texas. In 2017, the company launched its franchising program nationwide and has franchisee locations in Florida in Coral Springs and Davie and in New York in Patchogue and Bayside.
Rachel Tabacnic / Stephanie Davis
SOURCE I Heart Mac & Cheese