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Keyrenter’s CEO Shares Lessons Learned From His Personal Health Crisis With The Wall Street Journal

By: Keyrenter Property Management |  26 Shares     539 Reads

Aaron Marshall Leads Company Through Coronavirus and Cancer

June 01, 2020 // Franchising.com // MIDVALE, Utah - Six months after he was diagnosed with stage-four colon cancer, Aaron Marshall, CEO and Co-Founder of Keyrenter Property Management, a nationwide leader in residential property management, shares how the tragedy fuels his drive. Marshall discussed what he’s learned about himself and his leadership style in The Wall Street Journal article, “A Lesson for the Boss: How to Take a Personal Crisis Public.”

John D. Stoll, The Wall Street Journal’s business columnist, interviewed Marshall about his cancer diagnosis and leading Keyrenter during the coronavirus pandemic. During the interview, Marshall said he sat down with his staff just a few weeks after receiving his diagnosis because he didn’t want them to become worried or frustrated by a lack of transparency.

“I’m very open about my diagnosis and my treatment,” said Marshall. “I’ve also used this time to refocus my energies to become a better boss and to prioritize the issues that are most important. I give team members more autonomy to make business decisions. We’ve also hired management coaches to work with the staff. There are a lot of people counting on me right now, and it drives me to do everything I can to beat cancer and help Keyrenter meet our goals.”

Those goals include an aggressive three-year national franchise growth plan. Marshall’s team wants to expand to 130 franchise partners through 2022, representing more than a 200% increase in franchise partners over the next three years. Keyrenter expects to achieve $50 million in systemwide revenue by 2022.

Marshall has every intention of being around when Keyrenter meets those impressive milestones. The 44-year-old husband and father of three revealed in the interview that his doctors are cautiously optimistic he may soon be cured.

“After months of chemotherapy, surgery, alternative treatments to boost my immune system, and even a strict raw vegan diet - I’m hopeful for the future,” said Marshall.

Marshall also shared his story as a contributor to the Forbes Real Estate Council.

About Keyrenter Property Management

Keyrenter Property Management, based in Midvale, Utah, is the nation’s leading residential property management franchise. Founded in 2007, Keyrenter began franchising in 2014 to help aspiring business owners and real estate brokers capitalize on the more than 43 million households occupied by renters throughout the United States.

Keyrenter has quickly grown to 42 territories across 19 states. Thousands of client investors work with Keyrenter franchise partners from coast to coast to manage tens of thousands of properties in their portfolios. As the ratio of renters to buyers continues to rise, Keyrenter plans to expand to 68 or more locations by December 31, 2020.

Defined by its core values, Keyrenter is a household name known for its outstanding reputation and ongoing community service efforts powered by Keyrenter Cares. Frequently recognized as one of the “Best Places to Work,” Keyrenter attracts top talent at the national and local level to make sure all customers receive elite customer service.

SOURCE Keyrenter Property Management

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