Wing It On! Launches Strategic Franchise Expansion Plan
Soaring into Select U.S. Markets with Strong Momentum Behind Store Revenues and Franchise Growth
June 17, 2020 // Franchising.com // WATERBURY, Conn. - Wing It On!, the New England-based wing joint known for its fresh, never-frozen, all-natural wings’n wiches, announced today a strategic franchising initiative that will accelerate its U.S. expansion. Captivating fans for nearly a decade with its specialty sauces, high quality wings and unmatched approach to customer service in the QSR wing category, Wing It On! has amassed a cult-like following that has allowed for the brand to spread its wings.
With 12 locations open and in development, Wing It On! has earned a loyal fan following, redefining the standards for serving only the crispiest of wings that all true wing nuts crave. Now, as store revenues, new openings and franchise deals are each at all-time highs, the brand has set its sights on targeted franchise growth, zeroing in on key regions throughout the Northeastern and Southeastern sections of the United States.
“We’ve been patient with our growth, primarily because we wanted to give all of our energy to our fans and the business at our first few locations. In the last 18 months or so we’ve been putting the infrastructure in place for growth, and I am 100 percent confident that the time is right…we’re in a fantastic position to expand,” said co-founder and CEO Matt Ensero. “They key to Wing It On!, has been the true buffalo-quality wing – it’s what sets us apart from other concepts along with maintaining excellent customer service, a fresh, always crispy product and a great reputation. Because of that commitment to high standards and our fantastic team in place, we’re ready to bring Wing It On! to more wing nuts than ever before.”
Founded in Waterbury, Connecticut, Wing It On! currently operates in its home state of Connecticut and in New Jersey as well. Building strong momentum, it will add a minimum of four corporate locations in the Raleigh-Durham Triangle region with the first store set to launch this August across the street from the North Carolina State campus and additional locations to open in Georgia, Alabama (Prattville), North Carolina, South Carolina and Massachusetts (Boston). Also adding to the excitement, the brand opened a new location this month in Stratford, Connecticut with an experienced convenience store operator. Plus, a franchise development deal was just struck with a multi-unit franchise restaurant owner to open three locations between Georgia and South Carolina. The first is slated to open this summer in suburban-Atlanta (Sandy Springs).
The attractiveness of the franchise model is only enhanced with its flexible design footprint. Takeout and delivery drive 85 percent of store revenues, meaning overhead is kept low with just a small portion of the restaurant reserved for dine-in. Locations can range from less than 1,000 square feet up to 1,500 square feet. Since real estate flexibility is on its side and consumer demand is high, Wing It On! plans to grow by targeting single-unit and multi-unit deals in growth markets including, Florida, Georgia, Alabama, North Carolina, South Carolina, Tennessee, New York and New Jersey with the goal of having 100 locations open and in development by 2024.
Offering a built-in digital experience that franchisees can leverage for online ordering, a mobile app and third-party delivery integration software, the Wing It On! digital operating model fosters a low initial investment and higher sales per square foot. Wing It On! also offers a food truck franchise option to drive additional revenues.
“Our team is committed to growing the brand alongside like-minded individuals that have the same dedication and commitment to exceptional wings and a phenomenal customer experience,” added Justin Egan, co-founder and CMO for Wing It On!. “With our low initial investment, small real estate footprint and strong returns, I’m confident individuals will recognize the great franchise opportunity we have to offer.”
With a simplified, innovative menu, fans of the brand love the true buffalo-quality wing cooked and sauced or seasoned to perfection. In addition to its famous wings, Wing It On! also serves chicken sandwiches, salads and customizable seasoned fries.
As the brand continues to expand into key markets, Wing It On! is actively seeking qualified single-unit and multi-unit owners looking to invest with an emerging brand in the fast-growing chicken segment that keeps operations simple. Ideal franchisees should have business or operations experience and a passion for the food industry – if you’re a wing nut, even better. Franchisees must have a minimum net worth of $300,000 and meet the minimum liquid assets requirement of $70,000.
About Wing It On!
Since 2011 Wing It On! has focused on giving fans a truly exceptional wing experience that starts with fresh, never-frozen classic and boneless wings cooked to perfection and tossed in award-winning sauces and dry rubs. The line-up of bigger, juicier, hand-crafted chicken sandwiches and a selection of seasoned fries are also making fans continue to choose WIO for game time, or anytime hunger strikes.
SOURCE Wing It On!
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances