Edible Music™ Reaches Growth Milestone with 25 Emerging Artist Partnerships

By: Edible® | 85 Shares 312 Reads

Licensing platform launched in 2020 provides exposure opportunities for aspiring musicians

March 10, 2021 // Franchising.com // ATLANTA - Edible® announced today that its Edible Music platform has now published original music from 25 up-and-coming artists. Through Edible Music, the artists are able to make their music directly available to the more than 40 million Edible customers who visit edible online annually.

Since the platform’s launch on Mother’s Day of 2020, Edible Music has published three exclusive seasonal albums: “Songs for Mom,” (volumes 1 & 2) and “Songs for Sweethearts.” Each album features original music from emerging artists that is available for purchase and digital download through edible online as an add-on or bundle bonus to the brand’s innovative array of gifting options. In addition to marketing the albums through its robust eCommerce platform, Edible offers additional creative ways to showcase the aspiring stars, such as including an original song by new artist Andrew Simple in the brand’s latest national Valentine’s campaign.

“From our founding as a single store in Connecticut to our global network of franchisees, Edible’s story is one of creating opportunities for individuals to achieve the American Dream; this is just one more way we are bringing that story to life,” said Edible President and COO Cheikh Mboup. “Edible Music is about opportunity and providing a new way for emerging artists to introduce their music to millions of potential fans around the world. At the same time, their music gives our customers another way to use Edible gifts to create emotional connections with friends and loved ones.”

Edible Music is one of nine total subcategories launched by Edible over the past year, including BakeShop™, FruitFlowers® and Printible™. The brand’s continued innovation through these new product launches contributed to a record 46% sales growth YoY in 2020.

SOURCE Edible Brands®

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