Wetzel’s Pretzels Revs Up Snacking in Utah with Breakthrough Mobile Food Truck Brand Partnership
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Wetzel’s Pretzels Revs Up Snacking in Utah with Breakthrough Mobile Food Truck Brand Partnership

October 26, 2021 // Franchising.com // SALT LAKE CITY - Wetzel’s Pretzel’s keeps rolling…and it’s not just the fresh pretzel dough, it’s the brand’s colorful collection of food trucks that’s motoring with impressive momentum.

The fun-loving brand putting a tasty twist on snacking coast to coast announced today that it has recently teamed up with Thirst, which has inked a franchise agreement to co-brand within a newly-launched Wetzel’s Pretzels food truck. The Wetzel’s and Thirst mobile unit has quickly leveraged its local fandom, becoming a must-have at events and group gatherings.

Thirst has built a loyal fan base with five Salt Lake Valley locations, and sought to bring its food and beverage snacking experience to a mobile platform. The rapidly expanding Wetzel’s food truck model fit perfectly with what Thirst founder Ethan Cisneros wanted for the next evolution of his brand. Now, Wetzel’s Pretzels powered by Thirst has hit the road and it has become a celebrated addition to the community, as can be seen on the truck’s Instagram channel.

“Both Thirst and Wetzel’s Pretzels set out to channel unfettered happiness – it’s a beautiful marriage of brands. Plus, when you match our sweet treats and refreshing drinks with Wetzel’s, we can satisfy just about everybody’s snack cravings with speed and convenience,” said Cisneros, who co-founded Thirst with his business partner Sierra McCleve. “And, the Wetzel’s food truck format made it a breeze to hit the road. The simplicity of operations, flexibility, lower cost and supportive team have helped our truck quickly become a prized part of events around the Valley and beyond. We’ve even gone four hours southwest of Salt Lake to St. George with it!”

“Ethan impressed us from the moment he expressed interest in launching a Wetzel’s food truck. He prioritizes exactly what our food truck owners need to in order to engrain their trucks into their communities. He’s engaging fans, eager to get out in front of local residents, events, groups and businesses, and he’s savvy, especially when it comes to social media,”  said Jon Fischer, Chief Development Officer for Wetzel’s Pretzels. “His ambitious nature has helped formulate a blueprint for building meaningful community ties with our food truck model. And with a strong future ahead for Wetzel’s food trucks, Ethan’s remarkably innovative use of social media to drive excitement and sales for his mobile unit will be a great source of inspiration for us.”

SOURCE Wetzel’s Pretzels


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