To Give Guests a Wider Mediterranean Menu, One-Third of The Simple Greek Restaurants Join Garbanzo Mediterranean Fresh Brand
November 12, 2021 // Franchising.com // ST. PETERSBURG, Fl. - Garbanzo Mediterranean Fresh, a Mediterranean restaurant brand, will be the new face of seven The Simple Greek Restaurants that are converting to join the Mediterranean brand by the end of the year.
According to Technomic’s 2018 Ethnic Food & Beverage Consumer Trend Report, nearly half of U.S. adults have tried and liked Mediterranean cuisine. This includes 55 percent of those aged 35+ years and 40 percent of those aged 19-34 years.
In March, The Simple Greek was acquired by WOWorks, which includes good-for-you restaurant brands Saladworks, Frutta Bowls and Garbanzo Mediterranean Fresh. The conversion of several The Simple Greek restaurants means the eateries will expand their Greek menus to a more diverse Mediterranean menu. With more ingredient choices, guests will have an opportunity to try more varied flavors and meal customization options.
Locations that have already converted to Garbanzo Mediterranean Fresh include Boardman, OH; Warren, OH; Hermitage, PA; and Ankeny, IA. The Simple Greek restaurants that will soon be converted include Fullerton, CA; Chesapeake, VA; and Virginia Beach, VA.
Garbanzo Mediterranean Fresh and its menu represent more than just a meal or snack – its food comes from the healthiest region in the world and it’s rooted in traditional meals that haven’t changed in a thousand years. The menu features customizable Stuffed Pitas, Laffas, Traditional Gyros, Plates and Salads that are packed with unique earth-grown flavors, like olive oil, paprika and hummus, making each dish simple, clean and good for you.
SOURCE Garbanzo Mediterranean Fresh
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