Bonchon ‘Bout to Get Saucy in Nashville
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Bonchon ‘Bout to Get Saucy in Nashville

Popular U.S.-Based Korean Fried Chicken Brand Inks Multi-Unit Franchise Agreement; Calling on Nashville to Join the ‘Crunch Out Loud’ Movement

January 21, 2022 // Franchising.com // NASHVILLE, Tenn. - Hear that crunch? It’s the sound of the Korean fried chicken wave closing in on Nashville…a surge of the Hallyu movement that is sweeping through the nation.

Bonchon, the wildly popular Korean fried chicken restaurant concept with 115 U.S. locations, announced today that it has signed a franchise agreement to open six locations throughout the Greater Nashville market. It will bring the brand’s world-famous signature menu to Nashville, which includes hand-battered, double-fried, crispy Korean fried chicken, with plans to open in neighborhoods throughout Montgomery, Davidson, Sumner, Williamson and Rutherford counties. Neng “Alan” Lan and Xuefang Chen are the restauranteurs developing the Korean fried chicken restaurants in the area. This is the second signed agreement for Lan and Chen with Bonchon, with the first being a three-unit deal in Nashville in addition to this six-unit agreement. The first location is set to open in 2022.

This announcement comes at an exciting time for the brand, which has 385-plus units worldwide including in the countries of Cambodia, Myanmar, Philippines, Singapore, Australia, Thailand and Vietnam. Bonchon recently announced it is ramping up its growth initiative in key cities across the United States, including the Midwest, Northeast and Southern markets.

“Bonchon and the Nashville community are a perfect pair culturally. With Neng and Xuefang’s dedication to cultivating a presence for our brand in this city, we know it won’t take long until they have a community of fans at their restaurants,” said Greg Buchanan, senior vice president of development at Bonchon. “As we continue to expand the brand with multi-unit owners, we know they will set a great example of what it means to embody the brand while maintaining strong operations.”

In addition to the brand’s growth planned for the Nashville market, there are several other factors driving Bonchon’s impressive momentum, such as reaching a 25.4%* five-year franchise growth rate and securing commitments from franchise groups for an additional 106 restaurants that are in the development pipeline. Also notable, current average unit volume has reached $1.39 million** and restaurants are driving annual comp store sales of 15% in 2021 as compared to 2020, and 23% as compared to 2019 – displaying the perseverance of Bonchon and its ability to thrive in all market conditions.

As its unwavering commitment to strategic expansion continues and as Bonchon locations sustain consistent sales growth, multi-unit operators have placed a high priority on adding the concept into their portfolios. An ideal Bonchon franchise candidate has restaurant experience, is dedicated to operational excellence and maintains a commitment to customer service and product quality.

Bonchon, which translates from Korean to English as “my hometown,” is known for its signature Korean fried chicken that is hand battered, double-fried to achieve its signature, crave-worthy crunch. Every piece of chicken is hand brushed to make each bite perfectly flavorful. Born in Busan, South Korea in 2002, Bonchon’s founder Jinduk Seo dreamed of sharing his favorite flavors with the world. In 2006, U.S. fans were able to Crunch Out Loud with the global sensation as the brand continued to expand across the country.

For information on franchising with Bonchon, visit franchising.bonchon.com.

About Bonchon

Bonchon is a global brand of fast-casual dining restaurants known for distinctive Korean double-fried chicken, Asian fusion cuisine, and Korean specialties. Born in Busan, South Korea in 2002, the concept was established in the heart of New York City in 2006. Bonchon sets out to have its fans “Crunch Out Loud” by sharing the joy of hand-battered, double-fried, crazy crispy Korean fried chicken with the world.

The brand has earned several accolades – it was recognized by Business Insider as “the gold standard for fried chicken” as well as included on Nation’s Restaurant News 2021 “Top 500 Restaurants”, Fast Casual Magazine’s 2021 “Top 100 Movers & Shakers” and Entrepreneur’s 2021 “Franchise 500 List.” Bonchon is positioned for strategic growth and has outlined an aggressive five year expansion plan, aimed at having 400 locations by 2026.

For more information about Bonchon, visit bonchon.com. To learn more about its franchise opportunities, visit franchising.bonchon.com.

*5 year growth rate is based on number of units for the year ended December 31, 2021.

**This amount reflects the average annual Gross Revenues for the 67 out of 104 franchised Bonchon Restaurants in the system that were in operation from January 1, 2020 through December 31, 2020 '('each a “Mature Restaurant”')', as published in Item 19 of our February 26, 2021 Franchise Disclosure Document.

SOURCE Bonchon

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Media Contact:

Katie Gibbons 
All Points PR
847-897-7478 
kgibbons@allpointspr.com

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