WaBa Grill Closes 2021 Anniversary Year With Record-Breaking Sales
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WaBa Grill Closes 2021 Anniversary Year With Record-Breaking Sales

Healthy Rice Bowl Chain Celebrates 15th Year in Business with Best Annual Performance in Company History

February 07, 2022 // Franchising.com // ANAHEIM HILLS, Calif. - WaBa Grill, a healthy rice bowl chain, proudly announces that 2021 was the best year in company history, with same store sales (SSS) and total system sales (TSS) surging past the prior-year records established in 2020. As it celebrated 15 years in business in 2021, and continued to make impressive gains across the sales spectrum, WaBa Grill registered a year-end SSS increase of 23.1% while TSS rose 24.1% over the previous year.  WaBa Grill’s total-year SSS in 2021 represents a remarkable jump of 27.5% over the same pre-pandemic period for 2019, illustrating an extraordinary 24-month upward sales trajectory as last year ended. WaBa Grill also reported that 2021 systemwide AUV reached nearly $900,000 – another milestone for the popular brand well-known for its healthy and fresh menu served at super speed.

“As we closed the books on 2021 and celebrated 15 years in business, we looked back with considerable pride at having reached such an impressive array of milestones and achievements, but also with deep gratitude for our dedicated franchise partners who serve as our most passionate brand ambassadors,” said Andrew Kim, President & CEO of WaBa Grill. “Now, as we turn our attention to 2022, and our next 15 years, we are emboldened by all we have accomplished during an extraordinary 12-month period when everything we have worked on came together to allow us to drive unprecedented store-level sales performance and profitability.”

Characteristic of WaBa Grill’s rich history, menu evolution continued to play a significant role in WaBa’s 2021 success and helped fuel the brand’s record-setting results.  In Q3 last year, WaBa Grill proudly announced the arrival of a new plant-based protein option in collaboration with the nation’s #1 tofu brand, Nasoya® Foods USA.  WaBa Grill’s Plantspired™ Steak, a Korean-inspired alternative to steak, was an overnight sensation at the almost 200 WaBa Grill locations throughout California and Arizona – pushing sales nearly 5% higher in the first six weeks following launch.

WaBa Grill’s entire menu of fire-grilled options became even more accessible last year as the brand’s digital channels continued to thrive, representing more than 25% of total sales at year-end. Loyalty sales, which totaled $8.1 million in 2020, skyrocketed 50% to nearly $12 million in 2021, while WaBa Grill’s guest-friendly app attracted more than 100,000 new users.  The brand’s promise of “Always Low-Cost Delivery” continued to drive positive guest feedback scores, reflecting customer awareness and appreciation for WaBa Grill’s internal delivery offerings versus its competitors.  Additionally, WaBa Grill was named a top heath-focused franchise in QSR magazine’s 2021 “Best Franchise Deals” report.

Since 2006, WaBa Grill has been serving its famous rice bowls, plates and salads made with fresh vegetables, healthy grains and high-quality proteins including fresh, never frozen chicken, marinated ribeye steak, wild-caught salmon, jumbo shrimp, and organic tofu, all prepared to order on an open-fire grill and customized with a variety of flavorful sauces including the fan favorite WaBa Sauce. Along with takeout and curbside pickup, guests may place orders via the WaBa Rewards App for always low-cost delivery along with any of WaBa’s third-party delivery partners.

SOURCE WaBa Grill

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