KFC U.S. Selects MullenLowe As New Creative Agency
February 11, 2022 // Franchising.com // LOUISVILLE, Ky. - KFC U.S. has selected MullenLowe as its new creative agency in the United States. MullenLowe will assume the role of KFC’s strategic and creative lead agency of record effective immediately, with the core team located in the agency’s Boston office.
KFC U.S. announced in September of last year that it had begun a review of agencies for its lead creative spot. At the conclusion of the process, MullenLowe was selected as KFC’s new partner due to their orientation toward modern communication, especially in digital and social channels.
“MullenLowe is an agency that is moving at the speed of culture and is well-versed in 360-degree campaigns across full-funnel marketing channels,” said Nick Chavez, chief marketing officer of KFC U.S. “They understand the consumer, the consumer’s needs, and how to shift consumer behavior.”
MullenLowe is the latest world-class agency to join KFC’s talented and effective integrated agency team, which includes Spark Foundry (media planning and buying), Edelman (public relations), BASIC (digital) and NIMBUS (multicultural creative).
“With the addition of MullenLowe, we now have a complete integrated agency team that I am confident will help drive the brand and the business to new heights in the U.S.,” Chavez said.
“KFC has created some of the most iconic creative that the world has ever seen, and we’re incredibly excited and honored to partner in their next chapter of growth in the U.S. Most importantly, we look forward to putting the joy of eating KFC at the center of our work,” Kelly Fredrickson, president of MullenLowe Boston, said.
“At every stage of the process our aim was to get better and smarter. This win is a fantastic endorsement of the team’s ability to dig deep into the customer culture and to participate in the conversations they are having with each other to truly drive behavior change,” Fredrickson added.
KFC U.S. is looking to build on eight consecutive years of same-store sales growth and a significant brand turnaround that began in 2015. KFC U.S. same-store sales grew four percent during Q4 2021, while same-store sales increased 12 percent on a two-year basis.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain. KFC specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings®, KFC Famous Bowls®, Pot Pies, freshly hand prepared chicken sandwiches, biscuits and homestyle side items. There are more than 26,000 KFC restaurants in over 145 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram, and TikTok.
About MullenLowe U.S.
MullenLowe U.S. is a creatively driven full-service agency with a strong entrepreneurial heritage and challenger mentality. Part of the global MullenLowe Group network, a wholly owned subsidiary of the Interpublic Group of Companies (NYSE: IPG), MullenLowe U.S. is renowned for using creativity to get clients’ brands an unfair share of attention. This focus on creative impact has led to MullenLowe U.S. being acclaimed the #2 Most Effective Agency in the U.S. for 2020 and 2021 by the Effie Awards. The agency’s client portfolio, across Boston, Los Angeles, and New York, includes Acura, Corona, Credit Karma, E*TRADE, Grey Goose, Hawaiian Airlines, Navy Federal Credit Union, Patrón, Schick, T.J.Maxx, and Royal Caribbean, among others.
For more information, please visit mullenloweus.com.
SOURCE KFC Corporation
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