Great Harvest Bakery Cafe Rises Same-Store Q4 Sales by 14.9 Percent
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Great Harvest Bakery Cafe Rises Same-Store Q4 Sales by 14.9 Percent

As Bread and Sandwich Sales Soar, "Hub & Spoke" Cafe Model Produces Operational Efficiency

February 15, 2022 // Franchising.com // DILLON, Mont. - The fresh-baked bread and cafe franchise is reporting same store sales for Q4 of 2021, are up 14.9 percent compared to 2019, the last "normal" year for comparison. For like-to-like sales comparison to big box competitors and other QSRs in the space, advertised Great Harvest markets for that same quarter, reported cafe sales are up 17.7 percent vs 2019.

Hubs are full bakery cafes with seating for 40-45 people and have all the handmade bread production on-site. Spokes operate as cafes; they have fresh bread supplied by the Hub daily and should be located within 40 minutes of a Hub. Their menu is the same as their Hub; they bake items on-site like cookies, biscuits, scones, etc., to maintain the aroma of a bakery.

The owners of Southlake, Texas took over an existing location and quickly added two additional spokes around the legacy store. In Elkins, WV, the owner introduced the company into the newer market first, then added the second location within his second year.

The made-from scratch bread making concept was deemed essential as bakery cafes around the U.S. continued to feed communities through food shortages and provided donated bread to local food banks.

"We held on and grew through the pandemic as franchisees adapted to meet the needs of the consumer. From popular annual LTO's, superior breakfast sandwiches to on-the-go convenience, our wide variety of sandwiches and specialty sweet items naturally set the company apart from big box QSR competitors," said Eric Keshin, President and CMO of Great Harvest Bread Company. "Demand for authentic bread is evident."

According to Technomic's 2020 Sandwich Consumer Trend Report, consumers ate an average of 3.3 sandwiches each week and nearly 60 percent of those sandwiches were purchased from foodservice providers. That same report shared that 61 percent of consumers chose to purchase a breakfast sandwich at least once a month, up from 57 percent in 2018.

SOURCE Great Harvest Bread Company

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