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Connecticut Native Celebrates Grand Opening Of First Brooklyn Dumpling Shop In Home State

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Multi-unit franchisee brings the New York-based dumpling concept near the University of Connecticut campus

February 23, 2022 // Franchising.com // MANSFIELD, Conn. - Brooklyn Dumpling Shop is celebrating the grand opening of its first franchised location near the University of Connecticut. As the first of five units operated by veteran franchisee Matt Rusconi, the downtown Storrs location marks the return of the famed automat concept to Connecticut. Situated in the walkable downtown of Mansfield, the store is located at 106 Royce Circle alongside the campus of UConn.

"I am extremely excited to open the first Brooklyn Dumpling Shop franchise location here in downtown Storrs,” Rusconi said. “I have a long personal and professional history with this area as I grew up in eastern Connecticut and my dad graduated from UConn, not to mention that this is the fourth business I’ve been involved with in the area.”

This quick service restaurant (QSR) serves to be a perfect fit for a college town like Storrs. Guests will be able to place an order on their phone or via one of the restaurant’s point-of-service kiosks, offering an experience that is Zero Human Interaction from start to finish. When a guest’s order is ready, the customer will receive a text notification to pick up their delivery from a specially marked, temperature-controlled locker, which will open automatically after the customer scans their provided barcode. The menu features more than 30 different dumpling combinations, from Buffalo Ranch to Peanut Butter and Jelly, and other favorites popularized by NYC’s famed Brooklyn Chop House.

“The amount of buzz we’ve already seen online around the store makes this a really exciting time for me and certainly for Matt,” said Stratis Morfogen, founder of Brooklyn Dumpling Shop. “The ‘direct messages’ have been piling in and the doors have hardly been opened - we’re ready to share our dumplings with the UConn community and look forward to doing so across Connecticut.”.

Brooklyn Dumpling Shop has proven itself to be a brand on the rise, landing on QSR magazine’s 40/40 List of America's Hottest Startup Fast Casuals for 2021.
 
Brooklyn Dumpling Shop is partnered with Fransmart.

SOURCE Brooklyn Dumpling Shop

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