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New Frios Gourmet Pops Sweet Ride Rolls Into Wise County to Serve Up Smiles and Sticky Fingers

By: Frios Gourmet Pops |  71 Shares     564 Reads

Mobile frozen dessert brand opens to serve Decatur and Paradise community members, offers community members moments to enjoy the happiness and magic in every day

July 11, 2022 // Franchising.com // PARADISE, Texas. - Bringing brain freeze, sticky fingers and a sugar rush wherever it goes, Frios Gourmet Pops has announced that its newest Sweet Ride is launching in Wise County. Sharing the vibe of its colorful tie-dye van, tasty gourmet frozen treats, and a reminder to slow down and remember the carefree days of childhood, Frios is bringing its one-of-a-kind dessert experience to the Decatur and Paradise communities alongside local resident and entrepreneur, Casey Williams.

“I am absolutely thrilled to be bringing Frios to Wise County and show local residents why our motto stands true - ‘the best things in life are Frios,’” said Williams. “My very first bite of a Frios solidified my desire to be a part of the brand as a franchise owner. The simple act of enjoying a Frios pop truly has the power to take you back in time and remember what it felt like to be a kid. I can’t wait for the Paradise community and surrounding neighbors to try one for themselves and to share that magic with them. Surely, a Frios pop will bring a new definition to ‘Paradise’.”

In rolling out her new Frios Sweet Ride, Williams brings with her 11 years of business experience as a hair salon owner. Having spent the last decade, and then some, in the hair industry, Williams has established relationships with an impressive roster of clientele, embodying the people skills that it takes to be a true Frios Happiness Hustler. Joining Williams in her business venture will be her husband, Michael, and their four children.

With its mission to sell happiness on a stick, Frios’ commitment to giving back to local communities stands at the forefront of the band’s values. Each Frios owner, also known as a Happiness Hustler, pledges to donate and contribute to a local charitable partner upon rolling out a new Sweet Ride. In addition to the company’s already established, nationwide philanthropy partnerships, Williams will also carry the tradition to lead goodwill initiatives in the Paradise and Decatur communities.

“At our core, Frios is a brand rooted in compassion, community, and altruism,” said Patti Rother, President of Frios Gourmet Pops. “We deliver happiness to guests in the form of delicious, hand-poured frozen desserts, but it goes beyond that - we are passionate, driven, we deeply care about our communities, and we have a group of incredible Happiness Hustlers who dedicate themselves to giving back to neighbors in need. Casey is the perfect person to carry out that mission in Paradise and Decatur. She embodies the values Frios upholds and we are excited to see her continue to grow the business.”

Driven by the mission to slow the heck down and feel the magic in every day, Frios Gourmet Pops offers tasty frozen desserts of all types, including creamy and fruity flavors, and pops for those looking for low sugar, dairy free, wheat free, soy free, nut free and dye free options. Since the brand’s inception in 2013, Frios has become known for crashing parties with its tasty frozen treats, and customers can soon begin booking Frios Sweet Rides to sweeten events like birthdays, weddings, community gatherings and celebrations of all sorts.

Frios elicits magical moments of pause, nostalgia, and reminders of what brings people happiness. The dessert on a stick harnesses the ability to spark an instance where individuals can stop and relish in their moment of joy. Offered in a wide variety of flavors, Frios are made with quality ingredients and real fruit, empowering customers of all tastes to enjoy a Frios and reminisce in the carefree days of childhood.

SOURCE Frios Gourmet Pops

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