Tropical Smoothie Cafe Drives Development Through First Half of 2022
July 13, 2022 // Franchising.com // ATLANTA - Tropical Smoothie Cafe continued its growth in the second quarter of 2022. From the opening of its 1,100th location to launching a new mobile app and refreshed loyalty program, the fast-causal concept is touting impressive advancements in Q2.
Celebrating milestone mid-year numbers, Tropical Smoothie Cafe franchise agreements in Chicago, Philadelphia, and Salt Lake City.
"It is exciting to see the milestones we've achieved already in the first half of 2022," said Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe, LLC.
Among the brand's most recent signed agreements is a 15-unit franchise agreement in Utah with Jacob Webb and April Miller.
"These 15 locations will fill a major need in the Northern Utah market," said Webb. "Since the Greater Salt Lake City community is no stranger to the brand, we look forward to making Tropical Smoothie Cafe a household name in Weber and Davis Counties. We have many years of ownership experience, and our knowledge of the restaurant industry and passion for getting involved in our community led us to conclude that aligning with Tropical Smoothie Cafe is a natural fit.
Tropical Smoothie Cafe continued its digital strategy focused on leveraging various activations that reward the brand's most in-the-know, loyal guests through promotions and offers on the mobile app.
The new Tropic Rewards™ loyalty program launched in June, and includes an updated point system that makes redeeming points easier and faster. Members now earn 10 points for every $1 they spend through the app, online or in-cafe, and can redeem their points on their favorite items. They are also the first to know about new promotions and limited-time menu items and will receive special rewards for birthdays and referring friends.
Tropical Smoothie Cafe was named on Technomic's Top 500 for 2022 by Restaurant Business Magazine, ranking as one of the highest-grossing brands in the U.S. Plus, the brand was honored once again with inclusion on the Franchise Times Top 400 for 2021, rising nearly 30 spots from the previous year. Lastly, Tropical Smoothie Cafe was listed within Fast Casual in its 2022 Top 100 Movers & Shakers list and was awarded the TOPSCORE Fund Award with a Fund Score of 910 by FRANdata.
On June 17, Tropical Smoothie Cafe kicked off the summer season by celebrating National Flip Flop Day. Participating Tropical Smoothie Cafe locations gave away free smoothies to flip flop-wearing guests across the country. Also, in celebration of National Smoothie Day on June 21, loyalty members received a special free 24 oz. smoothie reward with any food purchase. Combined, cafes across the system gave away more than 310,000 smoothies during the two summertime campaigns and rewarded Tropic Rewards™ members for their loyalty.
SOURCE Tropical Smoothie Cafe®
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