Baskin-Robbins Launches Two New Ways to “Seize the Yay” with a Blast of Cold Brew and New Flavor Inspired by Favorite Childhood Treat
OREO® ‘n Cold Brew Blast and New Flavor of the Month, Frosted Strawberry Toaster Treat, Launch August 1st
August 09, 2022 // Franchising.com // CANTON, Mass. - This August, Baskin-Robbins is launching two new ways to “Seize the Yay” during the final days of summer and beyond. Debuting August 1, Cold Brew is being added to the beverage menu for the first time with the OREO® ‘n Cold Brew Blast* – a new take on Baskin-Robbins’ beloved Cappuccino Blast®. Alongside this sweet new sip, Baskin-Robbins is continuing to innovate new flavors with the launch of Frosted Strawberry Toaster Treat, a Flavor of the Month designed to capture the nostalgia of back-to-school sweetness.
With the debut of the brand-new OREO® ‘n Cold Brew Blast, Cold Brew coffee is blended together with OREO® ‘n Cold Brew ice cream to create an irresistible flavor combination, topped with whipped cream and real OREO® Cookie pieces. The OREO® Cookie’s unique chocolate flavor with its ubiquitous hint of saltiness along with the sweetness of the crème proves to be the perfect pair to Cold Brew, which features smooth, bright and milk chocolate notes. Available for a limited time only, this delightfully energizing treat is a new kind of pick-me-up, whether you’re conquering a load of laundry or just trying to make it to Friday.
In addition to offering Cold Brew for the first time, Baskin-Robbins is debuting a new Flavor of the Month this August – Frosted Strawberry Toaster Treat. Available for a limited time only, this new scoop features toaster pastry flavored ice cream swirled with generous ribbons of strawberry jam, dressed up with rainbow icing flecks and finished off with ample amounts of crumbly toaster pastry pieces mixed throughout – bringing a toaster pastry to life. A scoop of Frosted Strawberry Toaster Treat captures the sweet nostalgia of your favorite toaster pastry – designed to help “Seize the Yay” through the final days of summer or the first day of school.
“The OREO® ‘n Cold Brew Blast allows us to provide a Cold Brew option to guests looking for innovative ways to enjoy their daily pick-me-up,” said Jeanne Bolger, Director of Research & Development for Baskin-Robbins. “And with our new Flavor of the Month, Frosted Strawberry Toaster Treat, our culinary team continues to showcase out-of-the-box ice cream creations that tap into nostalgia to create our guests’ next favorite flavor.”
For more information on the new and limited-time offerings at Baskin-Robbins, visit www.BaskinRobbins.com or follow along on Instagram, TikTok, Twitter, and Facebook.
*OREO® is a trademark of Mondelez International group, used under license.
Baskin-Robbins is the world's largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and the Polar Pizza™ Ice Cream Treat. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month.
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