School of Rock Joins Forces with Music Will to Expand Music Opportunities for Kids
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School of Rock Joins Forces with Music Will to Expand Music Opportunities for Kids

Supporting a shared mission by providing students with the means to further their musical education

September 13, 2022 // Franchising.com // CANTON, Mass. - School of Rock has partnered with Music Will, formerly known as Little Kids Rock, a 20-year-old national non-profit organization that transforms lives by transforming music education in K-12 schools. The partnership aims to advance the familiarity and awareness of Music Will in communities, while simultaneously providing their students with opportunities to participate in School of Rock events and receive discounted enrollment to School of Rock music programs. School of Rock will provide Music Will with multi-year funding to support their efforts including an upfront donation to amplify their current rebranding initiative.

"School of Rock is in an ideal position to share best practices in music education with Music Will and our collaboration will help further support our shared mission to develop, advance, and proliferate the power of Modern Band in school districts," said Rob Price, CEO of School of Rock. "Together, we provide an excellent solution to keep music education in public schools, and provide a more equal opportunity for kids from all communities and backgrounds to participate in music education programs."

Since 2002, Music Will has brought free music lessons and instruments to 1.2 million students across the country and trained a national network of teachers to bring highly-inclusive, culturally-responsive, student-centered music education to students, using genres including hip hop, rock, pop, Latin rap and country. What started as one elementary school in a single city has expanded to 6000+ schools, in 928 cities and towns across 50 states.

“For two decades, Music Will has been leading the charge to innovate the way K-12 students learn and make music through our modern band curriculum,” said Music Will Founder and CEO, Dave Wish, a former elementary school music teacher. “This collaboration with School of Rock will extend our reach, take our teachings outside of the classroom and help even more kids discover their inner music maker.”

School of Rock provides students of all ages an exciting and engaging music education experience, which includes bass lessons, guitar lessons, singing lessons, drum lessons, and piano lessons. Drawing from all styles of rock and roll, School of Rock students learn theory and techniques via songs from legendary artists such as Aretha Franklin, Lenny Kravitz, and Led Zeppelin. Thanks to the school’s performance-based approach, students around the world have gained superior musical proficiency, with some moving on to record deals and larger platforms such as American Idol, The Voice and Broadway.

SOURCE School of Rock

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