Blaze Pizza Names Beto Guajardo Chief Executive Officer

By: Blaze Pizza | 0 Shares 153 Reads

January 05, 2023 // Franchising.com // LOS ANGELES, Calif. - Blaze Pizza announced today the appointment of Beto Guajardo as its new president and chief executive officer. Guajardo formerly served as president of Focus Brands International.

Guajardo joins Blaze Pizza after overseeing the international business at Focus Brands, which included Cinnabon, Auntie Anne’s, Jamba, Seattle’s Best Coffee, Moe’s Southwest Grill, McAlister’s Deli, and Schlotzsky’s. Before being promoted to this role, Guajardo was responsible for the turnaround of the 370-unit Schlotzsky’s brand.

“I am incredibly energized and honored to be joining the Blaze Pizza team,” said Guajardo. “This is an exciting time for the brand, and I’m eager to continue the initiatives underway to enhance restaurant excellence and provide value for our franchisees and customers. We have significant opportunities ahead, and I look forward to working with the team.”

Prior to joining Focus Brands, Guajardo served as senior vice president of global strategy at Starbucks, leading several initiatives including Starbucks Delivery, CRM technology, its go-to-market strategy, new store development, and innovation. Previously, Guajardo held senior leadership positions at Levi’s Strauss & Co, Avon Cosmetics and McKinsey & Company.

“On behalf of the Brentwood team, we are excited to start the new year with Beto at the helm,” said Rahul Aggarwal, partner at Brentwood Associates.

SOURCE Blaze Pizza

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