Couture Goes Cuddly: Build-A-Bear® Shocks the Fashion World with Designer Teddy Bear Faux Fur Coats for the Trendy Connoisseur
Company Added
Company Removed
Apply to Request List

Couture Goes Cuddly: Build-A-Bear® Shocks the Fashion World with Designer Teddy Bear Faux Fur Coats for the Trendy Connoisseur

April Launch Targeted for New Ursine Inspired Outerwear

ST. LOUIS, March 31, 2023 // PRNewswire // - Build-A-Bear Workshop, Inc. is expanding into designer fashions with the launch of its new teddy bear faux fur couture coat collection, direct from the Build-A-Bear Atelier design team. The entire exclusive collection can be found at Build-A-Bear Cuddly Couture .

The company has more than 25 years of designing popular outfits and accessories intended for furry friends to wear, and recently introduced a line of human-sized sleepwear in the Build-A-Bear Pajama Shop. However, this is the first time the company has explored the fashion-FURward runway trend of creatively incorporating plush materials and teddy bears into a collection intended for people. As would be expected from a company known for disrupting the plush industry and being a pioneer in experiential commerce, no detail was overlooked with this fanciful new introduction to the world of high fashion.

"We have cultivated wonderful relationships with our fans, understanding that with each of the furry friends that have been created since our inception, a special memory and moment is captured for that guest," said Jennifer Kretchmar, Chief Merchandising and Digital Officer.

"Creative designs have been at the center of our business from the beginning, and high fashion is a natural next step for our brand. The opportunity to have the adult Build-A-Bear enthusiasts express themselves with this exclusive collection of custom teddy bear coats is very exciting. Playful interpretations of fashion have been showing up on runways from Paris to New York and we believe this is a PAWfect extension for our brand," concluded Ms. Kretchmar.

This new Build-A-Bear prêt-à-porter line is constructed by hand in the Build-A-Bear Atelier with oversight by Misty Jackson, Vice President of Merchandising and Design, with each piece envisioned as a limited edition, all lovingly made with faux teddy bear fur and a lot of heart.

"Fashion has always been known to push boundaries with new ideas and innovation as consumer trends evolve," said Ms. Jackson. "Much of today's popular apparel is inspired by runway shows, influencers, and celebrities, which have recently shown a tendency toward whimsy. Build-A-Bear's playful aura make it well suited to lean into this FURbulous trend. So, you have to ask yourself, why just be cute when you can also be couture?"

The designers explored soft textures with smart, utilitarian styles and streamlined tailoring with each of the pieces in this BEARY special collection highlighting haute couture trends. In addition, the line features en vogue colors, lush faux fur, and most importantly, a nod to the nostalgia of childhood. Early predictions have teddy bears and furry fashions being on the fuzzy edge of style next season.

SOURCE Build-A-Bear Workshop

###

Comments:

comments powered by Disqus
Share This Page

Subscribe to our Newsletters