Axiom Space, Build-A-Bear Partner to Send Teddy Bear to Space

By: Build-A-Bear Workshop | 0 Shares 156 Reads

'GiGi' Built to Inspire Future Space Explorers, Careers in STEAM

HOUSTON, May 22, 2023 // PRNewswire // - Axiom Space and Build-A-Bear Workshop have partnered to fly a furry fifth crew member alongside the Axiom Mission 2 (Ax-2) astronauts. The teddy bear, named GiGi, took flight yesterday as the Ax-2 mission's zero-gravity indicator wearing Axiom Space's next-generation spacesuit.

GiGi going to space continues the tradition of having a zero-gravity indicator inside the spacecraft to provide a visual indicator when the spacecraft has reached the weightlessness of microgravity. As the fifth crew member of Ax-2, GiGi's mission is to inspire children around the world to learn about space and consider careers in science, technology, engineering, the arts, and mathematics (STEAM).

"Axiom Space is excited to partner with the brand Build-A-Bear to encourage children of all ages to learn about space exploration and our efforts to expand access to microgravity for individuals, countries and institutions to conduct meaningful scientific research," said Sandra Nelson, Vice President of Marketing, Axiom Space. "GiGi was designed and built for the next generation of space explorers who will enable us to explore beyond, build a sustainable future in low-Earth orbit, and realize the extensive science research that will be achievable with their involvement and active participation in STEAM."

Sharon Price John, President and Chief Executive Officer at Build-A-Bear, emphasized the intent of this new partnership and special flight. "Guests dream big at Build-A-Bear, and the opportunity to partner with Axiom Space as part of the Ax-2 mission and send GiGi, the furry fifth crew member, to space is a special honor that we hope inspires youth across the globe to reach for the stars, pursue adventures, and follow their passion," she said. "With Build-A-Bear's 25-year history of creating special moments, our GiGi wearing the next-generation spacesuit, has the wonderful opportunity to be part of history as the Ax-2 crew's zero-gravity indicator."

SOURCE Build-A-Bear Workshop

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