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CMO Priority: How a Great Customer Experience Drives Loyalty and Profits

Tips and tactics for optimizing the customer experience and the bottom line.


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Consumer Marketing Roundup: March 26, 2019

Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age. Read More >

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CMO Q&A: What Are Your Core Consumer Marketing Strategies and Objectives?

4 CMOs discuss their core consumer marketing strategies and objectives Read More >

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Challenge the Pros: Reach and Engage Targeted Franchise Prospects with Tailored Communications

How PizzaRev and Screenmobile tailor their communication to reach and engage with their targeted franchise prospects Read More >

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