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Recent Articles

As you know, franchising is a model that allows business owners to grow their businesses and expand the brand. Franchisees buy into a brand that has concept, operations and marketing support. However, franchisees still need to build their own businesses. Successful companies never stop marketing.
  • Silvercrest
  • 1,571 Reads   6 Shares
A marketing technology (martech) stack is a grouping of technology platforms that enables marketers to manage, execute, deploy and analyze their marketing activities. Conceptually speaking, the idea is to make it simpler and easier to track efficacy, capturing data to make optimization more insightful.
  • Silvercrest
  • 1,493 Reads   1 Shares
Silvercrest is a single solution.  The leader in marketing technology.
  • Silvercrest
  • 1,698 Reads   1 Shares
Rebuilding your business post–Covid-19 can be tricky. Here are 5 guidelines to help make it easier.
  • Jennifer Moore
  • 1,857 Reads   0 Shares
There's a lot of competition out there. And, as the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new stores or add new service providers.
  • William Rodriguez
  • 2,296 Reads   0 Shares
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