Browse the latest corporate news from Vya.
Vya Prompts Franchise Marketers to ‘Imagine What’s Possible’ When Franchisees Are Supported with Effective Local Marketing
Vya will be on hand at the upcoming Franchise Marketing Leadership Conference, June 18-20, in Atlanta, to share insights on how effective local marketing drives franchise system growth.
National Brands to Spend $62.7B Targeting Local Consumers in 2019, According to New BIA Report Available from Vya
National brands are expected to spend $62.7 billion in 2019 to target local consumers, according to a new report by BIA Advisory Services, titled “2019 Brand and Franchisee Advertising and Marketing Insights.”
Vya is celebrating 25 years delivering marketing execution and print production services to customers in a variety of industries, including financial services, franchising, manufacturing and insurance.
Vya Selected by Brain Balance Achievement Centers to Support Localized Marketing for 100+ Franchise Locations
Vya, a leading provider of simplified marketing execution for distributed organizations, today announced it has been selected to provide localized marketing services for Brain Balance Achievement Centers.
Vya Unveils Two Marketing Resource Management Tools that Help Franchisors Attract, Support and Delight Franchisees
Vya, a leading provider of simplified marketing execution for distributed organizations, today announced two new marketing resource management (MRM) tools that help franchisors attract, support and delight franchisees.
Vya, a leading provider of simplified marketing execution for distributed organizations, today announced it has been selected by Wayback Burgers, America’s Favorite Hometown Burger Joint.
Franchise Marketers Shift Spending from National to Local Campaigns, According to New BIA/Kelsey Report Available from Vya
Franchise brands are shifting their marketing spend from an over-investment in national-level campaigns to an increased emphasis on local, according to BIA/Kelsey’s new “Franchisee Advertising and Marketing Research Report."
Vya, a leading provider of simplified marketing execution for distributed organizations, announced it has been selected to provide localized marketing and print production services to Kona Ice.
Vya has been included among marketing resource management (MRM) vendors in a new report by leading global research and advisory firm, Forrester Research, Inc.
Vya Ad Systems Help Franchise Marketers Efficiently Manage Local Advertising Requests from Franchisees
Vya, a leading provider of simplified marketing execution for distributed organizations, today announced ad systems to help franchise organizations manage local advertising requests from franchisees.
Franchisees Identify Channel Overload, Training and List Management Among Top Local Marketing Challenges
Channel overload, training and list management are among the top local marketing challenges identified by franchisees in BIA/Kelsey’s “Franchise Advertising and Marketing Research Report,” now available for download, courtesy of Vya.