the inside coup Business Overview

Testimonials »

"I was President of Marketing Services for a $1.2B company servicing the financial services industry (banks and credit unions primarily). Experience is in Sales, Marketing, Leadership, business process, change management, strategic plan development and execution, and mergers and acquisitions. I love the small business marketplace and wanted an opportunity to help small businesses grow. From my past experience, I know how well the right direct mail works for businesses wanting to gain new clients, and retain existing ones. What I found in the inside coup as a direct mail product was one that is “right”. It targets the right audience, at the right time, with the right content and creative, inside a high quality magazine that stands out among other mail pieces, all which engages the consumer to connect with the businesses inside. I also found the corporate team to be most interested in ensuring the success of the franchisee. The fact that they look to offer franchises to only those who truly share their passion for success and growth certainly was appealing."
Michael F
San Antonio, TX

"After working in the corporate world for 20 years, my wife and I decided it was time to make an investment into our future by starting our own business. When we found the inside coup™, none of our other options added up to the model they offered. the inside coup™ had already built the bicycle, we just needed to get on the bike and ride it to make it successful. the inside coup™ proves to strongly support their franchisee team and has a vested interest in helping us succeed. We are excited to bring such an amazing product into the Austin market and help local businesses along the way."
Whit and Tawny B,
Austin, TX


Financial Information:

Cash Investment: $50,000 - $135,000
Net Worth: $100,000 - $500,000
Franchise Fee: $39,000 - $270,000
Total Investment: $50,950 - $289,950
Royalty Fee: 5%
Advertising Fee: 2%

Available Markets:


United States: AL, AZ, AR, CA, CO, CT, DE, DC, FL, GA, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY

Quick Business Facts
Founded: 2011
Franchising Since: 2015
Corporate Office: 5111 N. Scottsdale Road,
Suite 202, Scottsdale, Arizona 85250
Industries: , , , , , , , , ,
Resources: » Consumer Information

About the inside coup

the inside coup™ Magazine is a unique, results-driven, direct mail magazine. And these words just scratch the surface. Eye catching and on trend. Whether In mailboxes, on line, social media or mobile phones the inside coup™ assists local, regional and national businesses in reaching new customers in the communities they serve.

Company History

Established in 2011 In late 2015 the inside coup™ was Incorporated in Arizona and began franchising. Today, The Inside Coup is franchising nationwide with 32 franchises awarded in 4 states and 6 cities and the momentum is flying!

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

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Looking for more information about the inside coup? Take a moment to fill out our quick information request form.

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A Minimum Cash Investment of $50,000 Is Required For This Opportunity
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