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Consumer Marketing

This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
  • Eddy Goldberg
  • 1,129
Looking to connect with Millennials online?
  • Shawna Ford
  • 1,237
Social media marketing news you can use. This week: 1) P&G cuts digital ad spending by $140 million and sales rise!; 2) 10 things not to do when launching a mobile app; 3) 5 steps to improve your mobile app onboarding; 4) Sprint tweaks Verizon with its "Twice the Price" video.
  • Eddy Goldberg
  • 750
How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
  • Meredith Jurek
  • 3,500
Social media marketing news you can use. This week: 1) P&G demands more accountability and transparency from digital media; 2) the chatbots are coming - are you ready?; 3) study finds there are only 4 types of Facebook users; and 4) Moe's takes on Chipotle in the "queso wars"
  • Eddy Goldberg
  • 1,194
How Winmark's director of marketing uses technology to connect with customers
  • Franchise Update
  • 955
Social media marketing news you can use. This week: 1) Online campaigns to attack brands are increasing; 2) Measuring the effectiveness of paid advertising; 3) Tracking and engaging with the mobile generation; 4) New insights now possible from in-app advertising.
  • Eddy Goldberg
  • 879
Franchise marketers gather together at the 2017 Consumer Marketing Conference
  • Eddy Goldberg
  • 1,478
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
  • Eddy Goldberg
  • 2,165
Consumer Marketing Conference kicks off next Tuesday!
  • Franchise Update
  • 1,154
Two Men and a Truck deploys Bluefin's P2PE solution.
  • Eddy Goldberg
  • 1,085
SPONSORED
Open a Taco Bueno Franchise
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our signature refried beans the traditional way – taking more than 30 hours to cook, chill and re-fry our beans from scratch.
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • By Kerry Pipes
  • 1,894
Capriotti's invests heavily in tech tools across the brand
  • David Bloom
  • 1,811
Social media marketing news you can use. This week: 1) 7 payment trends and predictions; 2) Digital ordering: 6 common mistakes to avoid; 3) 9 "gurus" speak out on the future of customer support; 4) KBP Foods brings Marietta's "The Big Chicken" back to life.
  • Eddy Goldberg
  • 1,250
If you're paying attention to media, you know that Snapchat is being crowned the new social media (if not total media) darling.
  • Adam Pierno
  • 1,028
3 ways Firehouse Subs uses email marketing to build its brand
  • Colby Cavanaugh
  • 2,667
Customer service guru John DiJulius draws customer service lessons from United Airlines' latest gaffe.
  • By John DiJulius
  • 2,211
Social media marketing news you can use. This week: 1) Advertisers seek online advertising alternatives to Google and Facebook; 2) Kiosk access at NYC fast-food restaurant draws class-action lawsuit from The American Council of the Blind; 3) Music in restaurants actually does affect sales, says Swedish study; 4) 5 tips on hyperlocal marketing in a mobile world.
  • By Eddy Goldberg
  • 6,300
Social media marketing news you can use. This week: 1) Google's YouTube takes major hit as global advertisers pull ads; 2) Debunking 5 myths about obstacles to sales and marketing alignment; 3) 15 stats about the value and behavior of loyal customers; 4) Texas Applebee's franchisee will accept gift cards, certificates, and coupons from other brands during March.
  • By Eddy Goldberg
  • 4,729
Market research and customer data analytics are front and center for Debbie Gonzalez, chief brand officer at Massage Envy.
  • By Kerry Pipes
  • 1,517
Social media marketing news you can use. This week: 1) Campbell's Soup beta tests new Pinterest tool to spot trends earlier; 2) Email marketing - 14 mistakes to avoid; 3) Twitter - 7 steps to identify your target audience; 4) Facebook updates its Analytics for Apps platform; and 5) Instagram expands the number of photos and videos allowed in its carousel ads.
  • By Eddy Goldberg
  • 1,003
SPONSORED
Open a Kitchen Solvers Franchise
As a Kitchen Solvers franchisee you will not need any prior remodeling or installation experience.
Debbie Gonzalez loves trying new and fresh ways to market a brand. Before moving into franchising with Massage Envy in 2014, she held marketing leadership roles at Kellogg's, Gerber, Herman Miller, and PetSmart.
  • By Kerry Pipes
  • 739
Larry Miramontes, VP of Marketing at Always Best Care Senior Services, dishes on 2017 changes to the brand's marketing strategies and tactics.
  • By Larry Miramontes
  • 966
Social media marketing news you can use. This week: 1) 4 tools for automating your social media efforts; 2) Social media audits pay off; 3) 6 trends in mobile apps for 2017; 4) What is the "half-life" of your brand's tweets?
  • By Daniel Lieberman
  • 717
Social media marketing news you can use. This week: 1) 5 ways to turn connections into customers; 2) 9 predictions on what's hot in YouTube Marketing for 2017; 3) Custom audience retargeting on Facebook; 4) A quick guide to social media etiquette.
  • By Daniel Lieberman
  • 813
Customer service guru John DiJulius highlights his readers' Top 10 favorite articles from last year.
  • By John DiJulius
  • 1,379
Social media marketing news you can use. This week: 1) How to make Instagram ads work for your brand; 2) Using Twitter lists to narrow your target audience; 3) Pinterest - 6 tips to make your Pins stand out; 4) Wendy's beats down a Twitter troll - with facts!; and 5) What Facebook "sees" in your online photo.
  • By Daniel Lieberman
  • 1,204
Sonic's CEO discusses the brand's progress with its consumer-facing technology, refranchising, and focus for 2017.
  • By Eddy Goldberg
  • 1,426
Social media marketing news you can use. This week: 1) Instagram is the clear leader in online photo sharing; 2) What are Twitter Moments, and how can you use them to market your brand?; 3) Huggies provides a good model for how to use Facebook and Twitter to engage; and 4) Facebook CEO Mark Zuckerberg plans a 50-state listening tour in 2017.
  • By Daniel Lieberman
  • 991
With 2017 right around the corner and social media marketing occupying an ever-larger space in the minds of brand marketers, we took a look around the Internet for what the experts are predicting for the coming year in online marketing. Here's some of what we found.
  • By Eddy Goldberg
  • 1,962
Golden Corral
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Consumer Marketing    

Franchise Update Magazine

Issue III, 2017

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