RSS Subscribe
Consumer Marketing

How to help your franchisees with community sponsorships
  • Liz Schaefer
  • 1,009
How Scooter's Coffee uses social media for local marketing
  • Todd Sanning
  • 1,255
Over the course of the past year, The Gents Place has been heavily involved in marketing our franchise opportunity through a number of avenues, including social media marketing, public relations, open house events, and franchise expos--all designed to leverage our personal networks and entice growth.
  • Franchise Update
  • 1,201
As the world's largest swimming pool retail, service, and repair franchise, it's imperative that our marketing initiatives are successful in driving sales and traffic on a local level to our more than 230 locations across the Southeast.
  • Franchise Update
  • 1,164
5 ways to improve the quality of your brand’s social media posts
  • Alexis Krisay
  • 1,524
Social media marketing news you can use. This week: 1) 3 ways CMOs can boost their strategic position; 2) 10 social media trend predictions for 2018; 3) how sales and marketing learned to play well together; 4) transform negative online reviews into positive customer experiences.
  • Eddy Goldberg
  • 1,943
How Paul Davis Restoration uses social media to market at the local level
  • Emily Schafer
  • 1,364
Social media marketing news you can use. This week: 1) Can virtual reality make the dreams of CMOs come true?; 2) Search ad spending continues its migration to mobile; 3) There's no such thing as too much email marketing!; 4) Taco Bell's new line of branded clothing targets Gen Z.
  • Eddy Goldberg
  • 1,296
When Scott Hilary arrived at Monster Tree Service in 2014, its website was almost primitively basic: one paragraph and one photograph. With that level of online marketing, it's no surprise that the company had just a handful of franchisees.
  • Sara Wykes
  • 1,418
Grow your system through local-level campaigns
  • Lora Kellogg
  • 2,141
How to sell to Millennials has become a huge discussion in recent years. They're not instantly loyal to products or companies they like.
  • Shawna Ford
  • 1,901
SPONSORED
Open a Kona Ice Franchise
We have a question for you. What determines the success of a franchise? Is it luck? Coincidence? Kona Ice was ranked #1 New Franchise in Entrepreneur Magazine and Highest in Franchisee Satisfaction by TWO separate agencies. We just might have the...
Franchising pitches in to help rebuild coastal Texas
  • Eddy Goldberg
  • 1,291
Social media marketing news you can use. This week: 1) Are AI-driven chatbots in your customer service future?; 2) the top 5 reports every consumer marketer needs; 3) a useful glossary of marketing automation terminology; 4) Domino’s and Ford test self-driving vehicles for pizza delivery.
  • Eddy Goldberg
  • 1,305
Learn how The Gents Place is using new media for franchisee recruitment.
  • Bret Franson
  • 2,895
Advertising is not what it was 10 years ago. The pace of change for technology and data accuracy is just beginning to be understood.
  • Darrell Johnson
  • 3,447
Inspire your franchisees to spread the word (of mouth!)
  • Martha France
  • 4,799
Social media marketing news you can use. This week: 1) Why CMOs should not buy technology; 2) Facebook to stop charging advertisers for accidental clicks; 3) How to turn your brand loyalists into brand advocates; 4) Dunkin' Donuts tests shorter name, streamlined menu.
  • Eddy Goldberg
  • 4,438
This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
  • Eddy Goldberg
  • 2,438
Looking to connect with Millennials online?
  • Shawna Ford
  • 1,819
Social media marketing news you can use. This week: 1) P&G cuts digital ad spending by $140 million and sales rise!; 2) 10 things not to do when launching a mobile app; 3) 5 steps to improve your mobile app onboarding; 4) Sprint tweaks Verizon with its "Twice the Price" video.
  • Eddy Goldberg
  • 1,054
How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
  • Meredith Jurek
  • 3,956
SPONSORED
Open a Lightbridge Academy Franchise
Lightbridge Academy has a way of making parents and children feel like they’re special. Here, they are surrounded by a Circle of Care that’s more than a philosophy.
Social media marketing news you can use. This week: 1) P&G demands more accountability and transparency from digital media; 2) the chatbots are coming - are you ready?; 3) study finds there are only 4 types of Facebook users; and 4) Moe's takes on Chipotle in the "queso wars"
  • Eddy Goldberg
  • 1,382
How Winmark's director of marketing uses technology to connect with customers
  • Franchise Update
  • 1,212
Social media marketing news you can use. This week: 1) Online campaigns to attack brands are increasing; 2) Measuring the effectiveness of paid advertising; 3) Tracking and engaging with the mobile generation; 4) New insights now possible from in-app advertising.
  • Eddy Goldberg
  • 1,126
Franchise marketers gather together at the 2017 Consumer Marketing Conference
  • Eddy Goldberg
  • 1,841
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
  • Eddy Goldberg
  • 2,469
Consumer Marketing Conference kicks off next Tuesday!
  • Franchise Update
  • 1,405
Two Men and a Truck deploys Bluefin's P2PE solution.
  • Eddy Goldberg
  • 1,412
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • By Kerry Pipes
  • 2,348
Capriotti's invests heavily in tech tools across the brand
  • David Bloom
  • 2,127
Golden Corral
ADVERTISE
SPONSORED CONTENT

Franchisor Topics »

Learn More

2018 Annual Franchise Development Report    

Franchise Update Magazine

Issue IV, 2017

Premium Services

Management 2000 Business Opportunity

Management 2000
Management 2000 serving Franchisors since 1981. Our expertise: Granting...

FranConnect Business Opportunity

FranConnect
FranConnect is the #1 provider of franchising solutions in the world with...

919 Marketing Business Opportunity

919 Marketing
919 Marketing Co. is a national content marketing, PR and social media...

Vya Business Opportunity

Vya
Engaging franchisees in local marketing takes more than just technology....

AXIS Integrated Business Opportunity

AXIS Integrated
With over 25 years of experience in the franchise industry, AXIS...

Tango Business Opportunity

Tango
Tango unites predictive analytics, GIS and store development into a single...

LMap Business Opportunity

LMap
Silvercrest Advertising's innovative Localized Media Automation Platform...

TSheets Business Opportunity

TSheets
TSheets is the #1 employee rated and requested time tracking software on...


Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)