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Earning Claims

FranchiseGrade.com analyzed 6 years of data from more than 1,900 franchise systems. Their report shows that providing candidates with more - and more detailed - financial data in Item 19 FPRs led to greater system growth than in franchise systems that didn't. Free download.
  • By FranchiseGrade.com
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Getting the most from your advertising spend is more important than ever. These 9 tips can help you become more effective at choosing where you place your ads - and how to evaluate the results.
  • By Steve Olson
  • 2,683
Last year, our third quarter cover story on Item 19 urged franchisors to disclose more financial performance information in their FDD. After all, the FTC's amended Franchise Rule, which became mandatory July 1, 2008, contained language intended to make it easier for franchisors to make financial performance representations (FPRs; formerly known as earnings claims)
  • By Eddy Goldberg
  • 8,289
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