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Franchising

Franchise marketers gather together at the 2017 Consumer Marketing Conference
  • Eddy Goldberg
  • 588    0
How to communicate with the 4 styles of franchise buyers
  • Joe Mathews
  • 617    0
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 527    0
What's wrong with franchise development today - and how to make it right.
  • Art Coley
  • 778    0
Franchise Update goes international with new European partner
  • Kerry Pipes
  • 821    0
Famous Dave's of America Ramps Up Refranchising With New Strategy To Sell All 33 Company-Owned Locations in the Next 2 Years.
  • Multi-Unit Franchisee
  • 2,304    215
This series, featuring highlights from the 2017 Annual Franchise Development Report (AFDR), continues with a look at the different ways multi-unit operators find new brands.
  • Eddy Goldberg
  • 1,070    4
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 1,019    12
What's not to love about big data? To paraphrase Sandy Pentland, the big data guru at MIT: The power of big data is that it is information about what people do, not what they say.
  • Jim Bender
  • 1,316    81
The Arby's "We have the meats" slogan will soon be appearing in more places in Canada.
  • Kerry Pipes
  • 2,021    4
3 ways Firehouse Subs uses email marketing to build its brand
  • Colby Cavanaugh
  • 2,300    28
SPONSORED
Open a Kitchen Solvers Franchise
As a Kitchen Solvers franchisee you will not need any prior remodeling or installation experience.
Social media marketing news you can use. This week: 1) 6 tips on how applied analytics can improve your decision-making; 2) Latinos' influence on foodservice continues to grow; 3) Big-name advertisers question the basic promise of digital advertising; 4) Calculating the ROI of online reputation management.
  • Eddy Goldberg
  • 863    0
Bloomin' Brands' largest franchisee, Cerca Trova, expands with refranchising acquisition of 45 Outback Steakhouse locations out west.
  • Multi-Unit Franchisee
  • 2,494    677
Looking for more multi-unit operators? Here's how!
  • By Kay Ainsley
  • 1,037    8
This series, featuring highlights from the 2017 Annual Franchise Development Report (AFDR), continues with a look at franchisors that exceeded their goals, by category.
  • By Eddy Goldberg
  • 700    0
Multi-unit franchisee brings new Taco John's location to Virginia, expanding his company to include 7 locations throughout 5 states.
  • Multi-Unit Franchisee
  • 1,717    2
Social media marketing news you can use. This week: 1) Marriott's new Snapchat campaign; 2) 4 mistakes you could be making with your marketing personas; 3) how to market your brand with Facebook Stories; and 4) new survey examines restaurant customers' plans for the next 12 months.
  • By Eddy Goldberg
  • 1,435    0
We enter 2017 with a greater than normal number of economic uncertainties for all three major participants in the franchise business model: franchisors, franchisees, and capital providers.
  • By Darrell Johnson
  • 2,233    0
In 2015, when opportunity came knocking, Susan Boresow answered the bell. At the time she was CMO at Massage Envy. Today she's president of Title Boxing Club, the boutique fitness franchise that specializes in boxing and kickboxing fitness classes with more than 160 locations in the U.S. and abroad.
  • By Kerry Pipes
  • 3,054    74
Tennessee Fitness, a Gold's Gym multi-unit operator in Tennessee, signs agreement for 5 additional units. The franchisee will now have 12 locations of the fitness brand in the Nashville area.
  • Multi-Unit Franchisee
  • 5,106    270
This series, featuring highlights from the 2017 Annual Franchise Development Report (AFDR), continues with a look at sales closing ratios.
  • By Eddy Goldberg
  • 3,324    15
SPONSORED
Open a Papa Murphy's Take 'N' Bake Pizza Franchise
The world's largest, fastest growing Take 'N' Bake pizza franchise is offering you something fresh.
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 4,725    10
Cousins Subs is expanding through an ongoing rebranding and growth initiative. The company has just announced three new multi-unit deals in Wisconsin and Illinois.
  • Multi-Unit Franchisee
  • 10,773    13
2017's Most Valuable Performer (MVP) Award winners to be feted at the annual Multi-Unit Franchising Conference, April 23-26 in Las Vegas.
  • By Franchise Update Media
  • 22,717    506
Social media marketing news you can use. This week: 1) Advertisers seek online advertising alternatives to Google and Facebook; 2) Kiosk access at NYC fast-food restaurant draws class-action lawsuit from The American Council of the Blind; 3) Music in restaurants actually does affect sales, says Swedish study; 4) 5 tips on hyperlocal marketing in a mobile world.
  • By Eddy Goldberg
  • 6,221    2
Singapore offers U.S. franchisors opportunities for growth
  • By Peter Schwarzer
  • 6,508    65
Shoney's, founded in 1947, is banking on a complete makeover with a new menu, a new look, and a full beverage bar.
  • By David Davoudpour
  • 4,563    10
La Madeleine Turning to Refranchising and Looking for Multi-Unit Operators to Spur Rapid Growth in an Effort to Double the Brand's Size in 5 Years.
  • Multi-Unit Franchisee
  • 23,454    369
After you've sold a franchise, your next job is support!
  • By Marc Collopy
  • 1,669    40
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 705    0
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Franchise Update Magazine

Issue II, 2017

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In Loving Memory Of Timothy Gardner (1987-2014)