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Without a successful franchise sales and development process in place, managed and staffed by dedicated, well-trained individuals, even the best systems can't expand their brand. So not to worry: you will find valuable sales and development-related content in each issue and online.

For the first time in the 19-year history of the Franchise Leadership & Development Conference (FLDC), more than 500 top-level franchising executives gathered for franchising's premier sales and development event.
  • Kerry Pipes and Eddy Goldberg
  • 373
If your perspective on the meaning of franchise development is a narrow focus on how many deals you get signed this quarter, I'd suggest you reconsider.
  • Art Coley
  • 1,218
Over the course of the past year, The Gents Place has been heavily involved in marketing our franchise opportunity through a number of avenues, including social media marketing, public relations, open house events, and franchise expos--all designed to leverage our personal networks and entice growth.
  • Franchise Update
  • 1,186
Webster's dictionary describes the word "authentic" as genuine, actual, bona fide. Simply put, authentic marketing means "information buyers can trust."
  • Joe Mathews
  • 2,869
More than one-third of the global economy depends on middle-class consumption, which is advancing by 4 percent, surpassing the rate of GDP growth, according to Homi Kharas, senior fellow at the Brookings Institution.
  • William Edwards
  • 4,206
One of the more concerning lessons we learned from the 2016 election is the power of "fake news" to change perceptions and draw attention toward or away from an issue.
  • Darrell Johnson
  • 945
The data available through today's manifold third-party resources and related technologies is now required to inform and guide our decisions at every step of the lifecycle of our franchise owners.
  • 2,296
How to communicate with the 4 styles of franchise buyers
  • Joe Mathews
  • 1,266
There are 4.8 billion unique mobile subscribers today, a 65 percent penetration of the world's population; by 2020 these numbers are expected to grow to 5.7 billion and 73 percent, respectively.
  • William Edwards
  • 1,588
Craig Ceccanti could be the Clark Kent of franchise software development. Beneath his everyday garb as CEO and co-founder of Pinot's Palette lies his hidden superpower: a double major degree from LSU in computer science and information systems, strengthened by seven years as a software developer for major clients, including the Florida House of Representatives.
  • Sara Wykes
  • 1,670
While the threat of that particular attack appeared to be subsiding a few days later, variations were still a possibility--and new, future attacks are a certainty, whether from state-sponsored hackers, cybercriminals, or teenagers out to impress their friends.
  • Eddy Goldberg
  • 1,439
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What's not to love about big data? To paraphrase Sandy Pentland, the big data guru at MIT: The power of big data is that it is information about what people do, not what they say.
  • Jim Bender
  • 1,692
On one end of the spectrum of international expansion is the thought that you are offering consumers in other countries the opportunity to partake in an American experience and nothing will change from market to market.
  • Kay Ainsley
  • 918
An alligator looks about the same as it did 100 million years ago. However, it evolved into a smaller, quicker version as the world around it changed.
  • By Darrell Johnson
  • 1,210
We enter 2017 with a greater than normal number of economic uncertainties for all three major participants in the franchise business model: franchisors, franchisees, and capital providers.
  • By Darrell Johnson
  • 2,825
If you have been around the franchise sales profession for more than just a cup of coffee, you personally know, or have been told repeatedly, that the decision to invest in a franchise is far greater than buying furniture, fixtures, equipment, and software.
  • By Jim Bender
  • 6,640
What if you had your customers review all associates, locations, or the products on your menu directly to your website? I am not talking about raving fan testimonials.
  • By John DiJulius
  • 6,408
A typical multi-unit agreement provides to the developer the right (and obligation) to open a certain number of units according to a specified timetable within a defined territory.
  • By Kay Ainsley
  • 815
I live in Detroit. I've been a car guy longer than a franchise guy. I go to lots of car events and see lots of event t-shirts. A few years back a new t-shirt arrived with the words, "Drive It Like You Stole It" across the back.
  • By Jim Bender
  • 698
Franchisee recruitment is the cornerstone of any successful brand. It must be done right. It requires the right team, the right information, the right prospects, and the right follow-up.
  • By Kerry Pipes
  • 1,122
International franchise development continues at a fairly high pace, despite all the challenges around the world that have little to do with the business climate.
  • By Bill Edwards
  • 1,781
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Open a Golden Corral Buffet and Grill Franchise
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.
  • Franchise Update
  • 1,235
Results from the 2017 Annual Franchise Development Report (AFDR) were unveiled in late September at the 18th annual Franchise Leadership & Development Conference in Atlanta.
  • By Eddy Goldberg
  • 2,503
Hundreds of franchise development professionals gathered in Atlanta this past September for the annual Franchise Leadership & Development Conference (FLDC), one of the year's must-attend events for brands looking to improve their sales, share ideas, and learn more about today's best practices in franchisee recruitment.
  • By Kerry Pipes & Eddy Goldberg
  • 1,334
Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.
  • By Debbie Selinsky
  • 1,145
When working with current and prospective franchisees, a great deal goes into recruiting and development efforts. A major obstacle for many franchisors is identifying the right franchisees who will help grow the brand.
  • Franchise Update
  • 823
Bank lending cycles last about 7 to 10 years, and in every cycle bankers find some "out with the old, in with the new" approaches to lending.
  • By Darrell Johnson
  • 1,225
In researching the use of big data in franchising outside the U.S., we asked two leading franchise development executives abroad to tell us how this it being used where they are.
  • By William Edwards
  • 2,231
When Tropical Smoothie Cafe pondered an ingredient upgrade to a popular smoothie, the brand turned to data for direction.
  • By Helen Bond
  • 1,209
We all get the calls: "What's the best franchise these days?" How do you answer that? Usually, the answer is a muddled, meandering set of comments.
  • By Darrell Johnson
  • 1,193
Golden Corral
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2018 Annual Franchise Development Report    

Franchise Update Magazine

Issue IV, 2017

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