RSS Subscribe
Market

You've got a great concept and sales team. Great! All you need now is customers--loyal, engaged, repeat customers. And unless you've been in a cave the past couple of years, you know that social media and Web 2.0 have changed the face of consumer marketing. Thanks to Facebook and Twitter, GroupOn and LivingSocial, Yelp and other local search tools, your brand is being built by what's being said online--and franchisors and franchisees alike are searching for insights as they deal with the shift to consumer-generated content.

5 ways to improve the quality of your brand’s social media posts
  • Alexis Krisay
  • 341
When you hear the name "Visualogistix," it conjures up a pretty good idea of just what the company does.
  • Kerry Pipes
  • 1,504
Chipotle was soaring along, the envy of many for its rapid growth, committed fan base, and growing reputation as the next big thing.
  • Eddy Goldberg
  • 1,079
Is your sales team "trust worthy"?
  • Joe Mathews
  • 2,787
When Scott Hilary arrived at Monster Tree Service in 2014, its website was almost primitively basic: one paragraph and one photograph. With that level of online marketing, it's no surprise that the company had just a handful of franchisees.
  • Sara Wykes
  • 1,280
Grow your system through local-level campaigns
  • Lora Kellogg
  • 1,938
How to sell to Millennials has become a huge discussion in recent years. They're not instantly loyal to products or companies they like.
  • Shawna Ford
  • 1,787
Advertising is not what it was 10 years ago. The pace of change for technology and data accuracy is just beginning to be understood.
  • Darrell Johnson
  • 3,350
Shelley Young, vice president of marketing at Freddy's Frozen Custard & Steakburgers, cherishes what she calls her "dream role for a marketer."
  • Kerry Pipes
  • 3,831
Inspire your franchisees to spread the word (of mouth!)
  • Martha France
  • 4,698
This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
  • Eddy Goldberg
  • 2,360
SPONSORED
Open a Scooter's Coffee Franchise
The success of the Scooter's Coffee franchise is based upon a commitment to quality products, fast and accurate service, and always delivering with warm smile.
These five "big picture" customer service lessons, observations, and accompanying advice may not qualify as future deathbed regrets for many CEOs, but they should.
  • John DiJulius
  • 1,180
Franchise marketers gather together at the 2017 Consumer Marketing Conference
  • Eddy Goldberg
  • 1,722
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
  • Franchise Update
  • 2,686
Marketing continues to evolve--from vendors hawking their wares in the agora to today's online age of display, paid search, and social media posts--and those selling goods and services have had to adapt to new methods of informing the public about their offerings.
  • Shawna Ford
  • 4,476
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • By Kerry Pipes
  • 2,250
If you're paying attention to media, you know that Snapchat is being crowned the new social media (if not total media) darling.
  • Adam Pierno
  • 1,142
While the conventional method of using interests and behaviors to segment an audience still exists in large scale, the more recent tactic of connection-based targeting is quickly picking up traction because of its versatility and effectiveness.
  • By Todd Juneau
  • 6,327
For any national campaign, we must keep in mind that the need for our services can vary on the regional and hyper-local level depending on climate and extreme weather.
  • Franchise Update
  • 6,695
Social media marketing news you can use. This week: 1) Google's YouTube takes major hit as global advertisers pull ads; 2) Debunking 5 myths about obstacles to sales and marketing alignment; 3) 15 stats about the value and behavior of loyal customers; 4) Texas Applebee's franchisee will accept gift cards, certificates, and coupons from other brands during March.
  • By Eddy Goldberg
  • 4,835
Remember when we used to hear Prince's song "1999" and it seemed so far into the future? Well, how about the year 2020, which is just 3 years away?
  • By John DiJulius
  • 1,099
SPONSORED
Open a Denny's Franchise
Denny's is America's largest full-service family restaurant chain, consisting of 168 company-owned units and 1,692 franchised units, with operations in the United States, Canada, Costa Rica, the Dominican Republic, Guam, Honduras, Mexico...
Debbie Gonzalez loves trying new and fresh ways to market a brand. Before moving into franchising with Massage Envy in 2014, she held marketing leadership roles at Kellogg's, Gerber, Herman Miller, and PetSmart.
  • By Kerry Pipes
  • 809
Since joining Always Best Care in August 2015, my primary focus has been to overhaul the brand. In 2016, our major marketing objective was to build the brand's overall marketing platform and system.
  • Franchise Update
  • 796
Larry Miramontes, VP of Marketing at Always Best Care Senior Services, dishes on 2017 changes to the brand's marketing strategies and tactics.
  • By Larry Miramontes
  • 1,022
Today's media darlings, the Millennials (Gen Y) were born beginning in the 1980s. For better or worse, we all seem to get a generational label these days to describe who we are, and how we should be dealt with from business, economic, and social perspectives.
  • By Todd Juneau
  • 1,294
With 2017 right around the corner and social media marketing occupying an ever-larger space in the minds of brand marketers, we took a look around the Internet for what the experts are predicting for the coming year in online marketing. Here's some of what we found.
  • By Eddy Goldberg
  • 2,109
Mobile marketing continues to grow as a vehicle for engaging with customers and attracting new ones. This report from 3Cinteractive reveals where brand marketers plan to invest in mobile in 2017.
  • By Eddy Goldberg
  • 1,641
In mid-2015, Sentinel Capital Partners acquired Fazoli's from Sun Capital. Sentinel, which had scooped up Checkers and Rally's, Newk's Eatery, and TGI Fridays the year before, targeted an aggressive growth strategy for the nearly 30-year-old brand.
  • By Kerry Pipes
  • 2,553
This past February, longtime marketing executive Jon Quinn suited up for his newest role as vice president of marketing for Charleys Philly Steaks.
  • By Kerry Pipes
  • 1,071
With so much attention on social media and digital marketing, it's easy to neglect one of the oldest, most effective ways to reach your customers and attract new ones: four walls branding and neighborhood marketing.
  • By Tom Feltenstein
  • 1,405
Golden Corral
ADVERTISE
SPONSORED CONTENT

Franchisor Topics »

Learn More

Consumer Marketing    

Franchise Update Magazine

Issue III, 2017

Premium Services

Management 2000 Business Opportunity

Management 2000
Management 2000 serving Franchisors since 1981. Our expertise: Granting...

Xivic Business Opportunity

Xivic
XIVIC IS YOUR FRANCHISE DIGITAL PARTNER. Empower your customers. Build...

Best Franchisee of the World Business Opportunity

Best Franchisee of the World
Best Franchisee of the World will focus on the Franchisees, entrepreneurs...

Qiigo Inc. Business Opportunity

Qiigo Inc.
Qiigo unifies digital marketing for national brands and their locations,...

Hot Dish Advertising Business Opportunity

Hot Dish Advertising
From lead generation to increasing sales, Hot Dish Advertising is the pro...

FranConnect Business Opportunity

FranConnect
FranConnect is the #1 provider of franchising solutions in the world with...

LMap Business Opportunity

LMap
Silvercrest Advertising's innovative Localized Media Automation Platform...

ApplePie Capital Business Opportunity

ApplePie Capital
ApplePie Capital provides a fresh new approach to franchise financing that...


Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)