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How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
  • Meredith Jurek
  • 1,681
Social media marketing news you can use. This week: 1) P&G demands more accountability and transparency from digital media; 2) the chatbots are coming - are you ready?; 3) study finds there are only 4 types of Facebook users; and 4) Moe's takes on Chipotle in the "queso wars"
  • Eddy Goldberg
  • 849
How Winmark's director of marketing uses technology to connect with customers
  • Franchise Update
  • 781
Social media marketing news you can use. This week: 1) Online campaigns to attack brands are increasing; 2) Measuring the effectiveness of paid advertising; 3) Tracking and engaging with the mobile generation; 4) New insights now possible from in-app advertising.
  • Eddy Goldberg
  • 729
Using "big data" to recruit franchisees at Driven Brands
  • Dave Schaefers
  • 1,054
The data available through today's manifold third-party resources and related technologies is now required to inform and guide our decisions at every step of the lifecycle of our franchise owners.
  • 1,863
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
  • Eddy Goldberg
  • 2,007
Two Men and a Truck deploys Bluefin's P2PE solution.
  • Eddy Goldberg
  • 973
There are 4.8 billion unique mobile subscribers today, a 65 percent penetration of the world's population; by 2020 these numbers are expected to grow to 5.7 billion and 73 percent, respectively.
  • William Edwards
  • 1,315
Marketing continues to evolve--from vendors hawking their wares in the agora to today's online age of display, paid search, and social media posts--and those selling goods and services have had to adapt to new methods of informing the public about their offerings.
  • Shawna Ford
  • 4,203
Craig Ceccanti could be the Clark Kent of franchise software development. Beneath his everyday garb as CEO and co-founder of Pinot's Palette lies his hidden superpower: a double major degree from LSU in computer science and information systems, strengthened by seven years as a software developer for major clients, including the Florida House of Representatives.
  • Sara Wykes
  • 1,237
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While the threat of that particular attack appeared to be subsiding a few days later, variations were still a possibility--and new, future attacks are a certainty, whether from state-sponsored hackers, cybercriminals, or teenagers out to impress their friends.
  • Eddy Goldberg
  • 1,025
Social media marketing news you can use. This week: 1) 7 payment trends and predictions; 2) Digital ordering: 6 common mistakes to avoid; 3) 9 "gurus" speak out on the future of customer support; 4) KBP Foods brings Marietta's "The Big Chicken" back to life.
  • Eddy Goldberg
  • 1,132
What's not to love about big data? To paraphrase Sandy Pentland, the big data guru at MIT: The power of big data is that it is information about what people do, not what they say.
  • Jim Bender
  • 1,423
3 ways Firehouse Subs uses email marketing to build its brand
  • Colby Cavanaugh
  • 2,515
Social media marketing news you can use. This week: 1) 6 tips on how applied analytics can improve your decision-making; 2) Latinos' influence on foodservice continues to grow; 3) Big-name advertisers question the basic promise of digital advertising; 4) Calculating the ROI of online reputation management.
  • Eddy Goldberg
  • 994
Social media marketing news you can use. This week: 1) Marriott's new Snapchat campaign; 2) 4 mistakes you could be making with your marketing personas; 3) how to market your brand with Facebook Stories; and 4) new survey examines restaurant customers' plans for the next 12 months.
  • By Eddy Goldberg
  • 1,593
Social media marketing news you can use. This week: 1) Advertisers seek online advertising alternatives to Google and Facebook; 2) Kiosk access at NYC fast-food restaurant draws class-action lawsuit from The American Council of the Blind; 3) Music in restaurants actually does affect sales, says Swedish study; 4) 5 tips on hyperlocal marketing in a mobile world.
  • By Eddy Goldberg
  • 6,274
While the conventional method of using interests and behaviors to segment an audience still exists in large scale, the more recent tactic of connection-based targeting is quickly picking up traction because of its versatility and effectiveness.
  • By Todd Juneau
  • 6,252
Social media marketing news you can use. This week: 1) Campbell's Soup beta tests new Pinterest tool to spot trends earlier; 2) Email marketing - 14 mistakes to avoid; 3) Twitter - 7 steps to identify your target audience; 4) Facebook updates its Analytics for Apps platform; and 5) Instagram expands the number of photos and videos allowed in its carousel ads.
  • By Eddy Goldberg
  • 975
Social media marketing news you can use. This week: 1) 4 tools for automating your social media efforts; 2) Social media audits pay off; 3) 6 trends in mobile apps for 2017; 4) What is the "half-life" of your brand's tweets?
  • By Daniel Lieberman
  • 692
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Social media marketing news you can use. This week: 1) 5 ways to turn connections into customers; 2) 9 predictions on what's hot in YouTube Marketing for 2017; 3) Custom audience retargeting on Facebook; 4) A quick guide to social media etiquette.
  • By Daniel Lieberman
  • 776
Social media marketing news you can use. This week: 1) How to make Instagram ads work for your brand; 2) Using Twitter lists to narrow your target audience; 3) Pinterest - 6 tips to make your Pins stand out; 4) Wendy's beats down a Twitter troll - with facts!; and 5) What Facebook "sees" in your online photo.
  • By Daniel Lieberman
  • 1,173
Sonic's CEO discusses the brand's progress with its consumer-facing technology, refranchising, and focus for 2017.
  • By Eddy Goldberg
  • 1,393
Social media marketing news you can use. This week: 1) Instagram is the clear leader in online photo sharing; 2) What are Twitter Moments, and how can you use them to market your brand?; 3) Huggies provides a good model for how to use Facebook and Twitter to engage; and 4) Facebook CEO Mark Zuckerberg plans a 50-state listening tour in 2017.
  • By Daniel Lieberman
  • 923
With 2017 right around the corner and social media marketing occupying an ever-larger space in the minds of brand marketers, we took a look around the Internet for what the experts are predicting for the coming year in online marketing. Here's some of what we found.
  • By Eddy Goldberg
  • 1,903
Social media marketing news you can use. This week: 1) Domino's introduces Google Home online ordering; 2) "Alexa, ask Pizza Hut for a pizza."; 3) How Snapchat has revolutionized social networks; 4) How Facebook plans to combat "fake news."
  • By Daniel Lieberman & Eddy Goldberg
  • 937
Mobile marketing continues to grow as a vehicle for engaging with customers and attracting new ones. This report from 3Cinteractive reveals where brand marketers plan to invest in mobile in 2017.
  • By Eddy Goldberg
  • 1,519
Social media marketing news you can use. This week: 1) How Snapchat's impending IPO may affect social marketers; 2) Instagram updates Stories with 3 new features; 3) 50 facts about Google social marketers should know; 4) Twitter moves to curb abuse by beefing up its "muting" feature; and 5) Fake news has become a real problem for social media platforms.
  • By Daniel Lieberman
  • 969
Social media marketing news you can use. This week: 1) New media monitoring tool allows companies to track every mention of their brand or logo on television - and their competitors' too; 2) Threee steps to keep your ranking up on Google's new mobile search index; 3) Pinterest's new Explore feature improves display of popular Pins, adds native video; 4) Get a grip on the latest version of your Facebook Business Page with this 6:39-minute video.
  • By Daniel Lieberman
  • 1,938
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The Technology Issue    

Franchise Update Magazine

Issue II, 2017

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