RSS Subscribe
Technology

Too much time on our "devices" is costing us a lot in creativity, customer service, and so much more.
  • John DiJulius
  • 28,080
Social media marketing news you can use. This week: 1) Wendy's Twitter team tells how they do it so well; 2) Chick-fil-A feeds thousands of stranded flyers at Atlanta's airport - on a Sunday!; 3) TGI Fridays integrates Amazon Pay and Alexa ordering; 4) Almost half of programmatic ad buyers don't know where their ads appear.
  • Eddy Goldberg
  • 29,038
Over the past few years, technological advancements have been growing at an accelerated rate. We've seen a shift from a desktop-dominated web to a mobile-dominated web.
  • Benjamin Foley
  • 15,920
Can marketing technology be keeping your team from doing what it does best?
  • Kandi O'Connor
  • 9,897
How Our Town America uses social media for local marketing
  • Brittany Johnson
  • 8,566
Kix Mobile, an emerging cellphone exchange franchise, is less than a year old. But as a pre-registrant for the annual Franchise Leadership & Development Conference, Paul Wolbert, Kix's director and CEO, signed up to be mystery shopped by a team of sales and lead generation experts.
  • Sara Wykes
  • 2,635
Social media marketing news you can use. This week: 1) Eric Holm, founder of "Helpings from the Heart" and Golden Corral franchisee, to feed more than 20,000 in event's 25th year; 2) Long John Silver's To Introduce "Drive-Thrus of the Future"; 3) 5 tips on how to reach Hispanic consumers in 2018; 4) Juice It Up! to debut C-store with drive-thru window and self-serve ordering kiosks.
  • Eddy Goldberg
  • 1,594
How to help your franchisees with community sponsorships
  • Liz Schaefer
  • 1,292
How Scooter's Coffee uses social media for local marketing
  • Todd Sanning
  • 1,575
Are you sharing your franchise story in the widely popular photo-sharing world of Instagram? If not, social media management experts say, it’s time to start.
  • Helen Bond
  • 3,386
5 ways to improve the quality of your brand’s social media posts
  • Alexis Krisay
  • 1,851
SPONSORED
Open a Perkins Restaurant & Bakery Franchise
In today's market, the opportunity to buy a PerkinsĀ® couldn't be better for experienced restaurateurs interested in aligning with a concept that has withstood the test of time or investors seeking to expand their portfolio with a proven concept.
Social media marketing news you can use. This week: 1) 3 ways CMOs can boost their strategic position; 2) 10 social media trend predictions for 2018; 3) how sales and marketing learned to play well together; 4) transform negative online reviews into positive customer experiences.
  • Eddy Goldberg
  • 2,073
When you hear the name "Visualogistix," it conjures up a pretty good idea of just what the company does.
  • Kerry Pipes
  • 2,313
How Paul Davis Restoration uses social media to market at the local level
  • Emily Schafer
  • 1,497
Social media marketing news you can use. This week: 1) Can virtual reality make the dreams of CMOs come true?; 2) Search ad spending continues its migration to mobile; 3) There's no such thing as too much email marketing!; 4) Taco Bell's new line of branded clothing targets Gen Z.
  • Eddy Goldberg
  • 1,408
At SOCi, the leading enterprise solution for large-scale social media marketing, we believe a successful social strategy is more than just good content.
  • Helen Bond
  • 2,856
Social media marketing news you can use. This week: 1) Are Boomers a missed opportunity for marketers?; 2) How to use Facebook ads to boost your direct mail campaigns; 3) IHOP begins testing delivery; 4) Domino's adds ways for customers to earn loyalty points; 5) South Philly Cheesesteaks responds with sass (and class) to cease-and-desist letter from "unnamed" chicken brand.
  • Eddy Goldberg
  • 1,174
Social media marketing news you can use. This week: 1) Are AI-driven chatbots in your customer service future?; 2) the top 5 reports every consumer marketer needs; 3) a useful glossary of marketing automation terminology; 4) Domino’s and Ford test self-driving vehicles for pizza delivery.
  • Eddy Goldberg
  • 1,380
Social media marketing news you can use. This week: 1) Why CMOs should not buy technology; 2) Facebook to stop charging advertisers for accidental clicks; 3) How to turn your brand loyalists into brand advocates; 4) Dunkin' Donuts tests shorter name, streamlined menu.
  • Eddy Goldberg
  • 4,508
Social media marketing news you can use. This week: 1) P&G cuts digital ad spending by $140 million and sales rise!; 2) 10 things not to do when launching a mobile app; 3) 5 steps to improve your mobile app onboarding; 4) Sprint tweaks Verizon with its "Twice the Price" video.
  • Eddy Goldberg
  • 1,119
How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
  • Meredith Jurek
  • 4,077
SPONSORED
Open a Jimmy's Egg Franchise
Jimmy's Egg is now offering a unique opportunity to a select number of franchisees seeking to develop our proven brand in new markets.
Social media marketing news you can use. This week: 1) P&G demands more accountability and transparency from digital media; 2) the chatbots are coming - are you ready?; 3) study finds there are only 4 types of Facebook users; and 4) Moe's takes on Chipotle in the "queso wars"
  • Eddy Goldberg
  • 1,437
How Winmark's director of marketing uses technology to connect with customers
  • Franchise Update
  • 1,275
Social media marketing news you can use. This week: 1) Online campaigns to attack brands are increasing; 2) Measuring the effectiveness of paid advertising; 3) Tracking and engaging with the mobile generation; 4) New insights now possible from in-app advertising.
  • Eddy Goldberg
  • 1,211
Using "big data" to recruit franchisees at Driven Brands
  • Dave Schaefers
  • 1,644
The data available through today's manifold third-party resources and related technologies is now required to inform and guide our decisions at every step of the lifecycle of our franchise owners.
  • 2,397
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
  • Eddy Goldberg
  • 2,596
Two Men and a Truck deploys Bluefin's P2PE solution.
  • Eddy Goldberg
  • 1,522
There are 4.8 billion unique mobile subscribers today, a 65 percent penetration of the world's population; by 2020 these numbers are expected to grow to 5.7 billion and 73 percent, respectively.
  • William Edwards
  • 1,668
Marketing continues to evolve--from vendors hawking their wares in the agora to today's online age of display, paid search, and social media posts--and those selling goods and services have had to adapt to new methods of informing the public about their offerings.
  • Shawna Ford
  • 4,564
Golden Corral
ADVERTISE
SPONSORED CONTENT

Franchisor Topics »

Learn More

2018 Annual Franchise Development Report    

Franchise Update Magazine

Issue IV, 2017

Premium Services

LMap Business Opportunity

LMap
Silvercrest Advertising's innovative Localized Media Automation Platform...

Hot Dish Advertising Business Opportunity

Hot Dish Advertising
From lead generation to increasing sales, Hot Dish Advertising is the pro...

Michael H. Seid & Associates Business Opportunity

Michael H. Seid & Associates
MSA provides domestic and international franchise advisory services to...

Multi-Unit Franchising Conference Business Opportunity

Multi-Unit Franchising Conference
Make deals with the most powerful players in Multi-Unit Franchising. Our...

Vizion Interactive Business Opportunity

Vizion Interactive
Vizion Interactive is a leading digital marketing services agency...

Tango Business Opportunity

Tango
Tango unites predictive analytics, GIS and store development into a single...

Konnect Business Opportunity

Konnect
Konnect is an agency with unmatched business acumen that provides public...

ApplePie Capital Business Opportunity

ApplePie Capital
ApplePie Capital provides a fresh new approach to franchise financing that...


Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2018. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)