Identify, Attract & Recruit the Right Prospect
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Description:
Sustainable brand growth comes through a number of disciplines. Finding the right franchisee is a critical element of growth. How do you determine who the right franchise candidate is for your brand? Are they single or multi-unit operators? Does your brand appeal to more than one prospect? What is the best way to communicate with the prospect? How do you choose the right marketing media to reach the candidate(s) and how often should you communicate with them? You’ll leave this workshop with valuable information to ensure your recruitment strategy is on the right track. Hosted by Dawn Kane, CEO, Hot Dish Advertising. Featuring: - Dave Wells, Director Franchising, Sport Clips - Chris Cheek, CDO, Newk’s Bakery - Dan Doulen, Director Franchise Development, Buffalo Wings & Rings - Shelley Harris, Regional VP Operations, Coverall
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