Wetzel's Pretzels Business Overview

Financial Information:

Cash Investment: $60,000
Net Worth: $200,000
Franchise Fee: $35,000
Total Investment: $117,500 - $370,000
Royalty Fee: 7%
Advertising Fee: 1% of gross sales

Available Markets:


Canada: AB, BC, MB, NB, NL, NT, NS, ON, PE, PQ, SK, YT
United States: AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY

Quick Business Facts
Founded: 1994
Corporate Office: Wetzel's Pretzels Corporate Headquarters
35 Hugus Alley, Suite 300
Pasadena, California USA 91103
Industries: , , , ,
Resources: » Franchise Information
» Consumer Information

About Wetzel's Pretzels

Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel's Pretzels bakery in Redondo Beach, Calif., in 1994. Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh and served hot from the oven. As word spread about these golden-on-the-outside pretzels, the company added additional offerings to its menu. Today, Wetzel's Pretzels has grown to more than 300 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort. Every Wetzel's Pretzels bakery adheres to the original vision of its founders; that each super-premium pretzel will be crafted from fresh dough and baked in-store consistently throughout the day, to ensure a delicious offering for each consumer, regardless of when the craving for a pretzel strikes.

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