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Franchise Sales

The franchise sales process is not just about closing the deal. It’s about finding the right fit for both candidate and brand. Learn how to move your franchise prospects and candidates through your sales process to determine if there’s a match. To achieve this, you’ll need the right team. Find out how to evaluate your franchise sales and development team, and best practices for pay, incentives, and commissions to attract and retain top sales talent and meet your development goals.

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Franchise Customer Experience Certification
The Franchise Customer Experience Certification provides recognition and resources for brands that drive improved franchisee profitability from a superior consumer and franchisee experience.
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MY SALON Suite
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MY SALON Suite
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MY SALON Suite
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The No. 1 key to selling franchises is having successful franchisees who provide positive reviews.
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When it comes to franchise expansion, the franchise sales representative plays a pivotal role in the journey.
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The path to franchise recruitment success is paved with simple steps, yet many brands miss the mark on basic fundamentals.
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Shift your mindset from “selling” franchises to awarding them to the right candidates
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Whether to employ an internal franchise sales team or work with a broker is not an either/or decision
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Franchise brokers and FSOs both serve valuable--but distinct--roles in lead generation and franchise recruitment
  • Helen Bond
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When it comes to awarding a franchise, both franchisors and franchisees should take their time and exercise caution before signing on the dotted line
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How HomeVestors vets potential franchisees: 3 key factors
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How brokers help Floor Coverings International achieve its franchise development goals
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Our Q3 issue digs into social media for franchisee recruitment, brokers and franchise sales organizations, private equity, and the winners of our annual Innovation Awards
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Technologies such as VR, AI, and more are changing the face of employee training from the frontline to the C-suite
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Hot Dish Advertising
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Hot Dish Advertising
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Hot Dish Advertising
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Franchise recruitment managers who consistently deliver winning results do the following.
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Many brands still do not include an FPR in their Item 19, many for good reasons. Here are several ways to recruit without one.
  • Andrew Seid
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For multi-brand franchisors, the route to success involves scalability, complementary brands, and learning how to make them play well together
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Why LinkedIn is the perfect vehicle for reaching potential franchisees
  • FranConnect
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Frandev 101: 3 old-school principles to master for franchisee recruitment success
  • FranConnect
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Looking to make genuine connections with sales prospects? Ask how you can help them, not sell them!
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Improve your listening skills with your franchisees and improve your system
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The top 7 reasons franchise sales teams fall short—and what to do about it
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Franchise Update’s annual Mystery Shopping exercise reveals some old problems and some new solutions
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How HIIT fitness brand Volofit determines what key factors to use to determine its recruitment budget spend
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American Family Care
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American Family Care
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American Family Care
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Three game-changers to look for to grow your brand in 2023
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We asked Mark Bollman, President of Creative Colors International, what key factors his company uses to determine where to spend its recruitment budget
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4 essential tips on how to engage with franchisee candidates to close more deals
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We asked Luis Font, Co-Founder of The Camp Transformation Center, how he has used innovation to enhance his brand’s lead generation and recruiting efforts.
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Selling franchises to younger candidates means offering them more than just financial incentives
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6 reasons buying a franchise is not like buying a job
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Are you making any (or all?) of these 5 simple mistakes as a recruiter? Here’s how to stop – and improve your results!
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Is your success at franchise sales the result of practice and skill development, or have you just been lucky all these years?
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How frandev teams are using broker networks to help build their brands in 2022
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