GROW TO GREATNESS:
How to build a world-class franchise system -- faster!
This breakthrough book, Grow to Greatness, has instantly become the must-read, essential
guide on how to build a world-class franchise system--faster! This book contains advice and
proven, step-by-step systems and processes for emerging and established franchisors, as well
as for anyone considering franchising a business.
Develop a high-performance sales program
Improve ROI from marketing and ad spending
Find and qualify the right prospects faster
Measure results to improve performance
Use brokers to boost sales
Strengthen franchisee satisfaction and validation
Benchmark your sales staff performance
Stay current with technology, trends, and markets
Also discover these time-tested ways to accelerate franchise development
The Five Success Drivers to System Growth
The Six Steps to Selling Success
The Four Steps to Lead Generation Success
How "selling CEOs" drive development
Quick-start training for new franchisors and sales people
Steve Olson is publisher of Franchise Update Media Group. He has been a franchisee, franchisor and consultant, and has distilled his nearly 30 years in franchise sales,marketing, and executive management
into this insightful, effective, and practical guide to franchise growth.
Learn how your franchise organization can "Grow to Greatness"
"The wisdom I found in its pages was so much more than I expected ... an excellent reference tool for building and supporting a quality, values-based franchise organization."
Steve Greenbaum, CEO & Founder
Post-Net International, and 2008 Chair of the International Franchise Association
Develop a compelling franchise program
"The first comprehensive, practical, and grounded guide to growing a franchise system I have seen."
Tom Wood, President & CEO
Floor Coverings International
Review and benchmark your recruiting process
"Both new franchisors and established brands going through a re-creation will greatly benefit from this book ... be ready to mark a great idea on every page!"
Lynette McKee, VP of Franchising and New Business Development
Dunkin' Brands
Get your copy of this ground-breaking book.
Order today for $29.95 each (plus $7.50 shipping & handling).
