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Franchise Marketing Guide

The benefits of the franchise business model are many. Perhaps one of the most attractive cornerstones to build your franchise business on is the wealth of marketing and advertising support provided to you by the franchise. Franchisees sign on to a proven business concept that is steeped in marketing know-how and flush with advertising dollars. You'll receive national advertising and top-quality marketing materials for print campaigns, broadcast media, and even social media as you build your business.

Below you will find numerous articles packed with essential information pertaining to the marketing and advertising advantages, tactics, and strategies offered in the franchising business model. You'll also discover a robust listing of other vital resources and tools that can assist you as you enter the dynamic world of franchising.

Marketing Directory

Fish Consulting
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Fish Consulting
We are a national PR and marketing agency that specializes in helping mature and emerging franchises achieve their business goals. Whether you are looking to recruit new franchisees, drive consumer traffic or build brand awarenes, Fish can help.

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Silvercrest Advertising's innovative Localized Media Automation Platform (LMap) gives your franchisees unparalleled ease, convenience and cost efficiencies in executing strategic, geo-targeted local marketing campaigns.

Management 2000
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Management 2000
Management 2000 serving Franchisors since 1981. Our expertise: Granting Franchises, Train Field Consultants, Planning Meeting, Measure Customer Satisfaction, Write & Update Operating Manuals, Franchisees' Profit & Growth, Convention Speeches.

Capital Media - Media Planning and Buying
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Capital Media - Media Planning and Buying
Get the greatest impact and ROI from your paid media campaigns. Our media plans are quantitatively driven, built by expert use of all available market and media research. We do digital as well as traditional. Contact us for a free media audit.

Multi-Unit Franchising Conference
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Multi-Unit Franchising Conference
Make deals with the most powerful players in Multi-Unit Franchising. SAVE THE DATE: Our 14th annual Multi-Unit Franchising Conference will be held from April 8-10th, 2015 at Caesar's Palace, Las Vegas.

Marketing Features »

Finding Good Vendors: What To Look For When Building Vendor Relationships

By Kerry Pipes | Read Full Story

Last time we discussed the fundamental role of vendors in running a franchise business. They're essential partners to your success. You will need all kinds of supplies of products and services to keep the doors open, customers coming and going, and cash registers ringing. Finding the right vendors is critical.

Depending on how your franchisor handles vendor relationships, you may be able to choose some (or all) of your own partners as you open and grow your franchise business. These are critical relationships - usually under contract - and you want to make wise choices. You should make finding good vendors and developing relationships with them a priority as your business goes forward.

What's Driving Multi-Unit Growth?

By Darrell Johnson | Read Full Story

For the past few years you have heard me note that the majority of franchised units in the U.S. are owned by multi-unit operators. With more than 400,000 franchised units in the country, multi-unit operators control about 53 percent of those units. That's impressive, and the percentage controlled by multi-unit operators is rising. This growth is a consequence of many brands focusing their development models on multi-unit development packages over single-unit programs.

The Truth About Social Media

By Lisa Wehr | Read Full Story

There are tweets and pokes, posts and check-ins, mayors, fans, friends, and likes. It seems as though every social media network has its own language and users--yet all of them are grouped together as the "shining light" of marketing for the year to come. Well, here's the truth. While social media is now a cornerstone for branding, sales growth, and PR, for multi-unit franchisees to successfully use social media to drive business into stores, you need to get the facts.

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Franchise Resources

Top Marketing News »

Today, Goldfish Swim School dove into local marketing by introducing Silvercrest Advertising's state-of-the-art Localized Media Automation Platform (LMap) to its 17 franchisees across the country....

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