Franchise Update Media
Franchise Update Media Digital
Publications
Conferences Education Videos Subscribe
Advertise

RSS Subscribe
Franchise Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Feature Story:

Word Of Mouth Power »

By John Tschohl

Just having a satisfied customer and giving them service that is simply good enough will not get anyone talking. You've got to go above and beyond the call of duty if you want your customers to talk about you.
Word of mouth is instrumental in driving your company's success. Verbal buzz about your business or product passed from one reliable person to the next is still the most cost-effective way to build a loyal following, expand your business, and reach new customers. How does it start? Give them an amazing customer experience and encourage your customers to think of themselves as partners in your business. Like I've said before, the organization chart at your business should show the customer at the top.
How your customers feel about you and what they are prepared to tell others about you can influence your revenues and profits...

Feature Story:

5 Key Marketing Planning Insights For 2015 »

By Jason Knill

In addition to the anticipated release of FRANdata's State of Franchising Report, the Franchise Update Leadership & Development Conference marks the beginning of the 2015 brand, marketing, and lead generation planning season.

These 5 key franchise development marketing insights will help you plan more effectively, generate lower CPLs, increase lead-to-application ratios, and open new markets. And, in the end, you and your team will contribute to another growing year for our industry.

Prediction 1: Franchise prospects fall for YouTube
Next year, YouTube demographics will continue shifting as online viewership increases within more coveted and affluent age demographics.

Facts first. YouTube, as a viewing platform, isn't emerging...

Feature Story:

Brand Champion: Veteran Supercuts Franchisee Reflects On 35 Years »

By Eddy Goldberg

Brand Champion: Veteran Supercuts Franchisee Reflects on 35 Years

By Eddy Goldberg

Gary Grace's life in franchising has been marked by several major achievements and milestones, including the following:

Feature Story:

Social Media Roundup: November 25, 2014 »

By Daniel Lieberman

How To Choose a Great Link Builder
Link building is one of the hard, useful parts of Internet marketing. Much of traditional SEO has lost its mojo since Google's various algorithm updates of the past couple of years. Poor quality links have gone from being marginally useful to downright dangerous, as they attract penalties from Google. To build a strong set of external links that builds your site's authority and brings useful traffic with them, it pays to find a good link builder. Writing on Search Engine Land, Jon Ball, vice president of business development at Page One Power, highlights some key traits to look for when searching for a high-quality contractor to build links for you.

Checking Up On the Competition
It's always good to know what your competitors are up to - especially if you can do it without tipping them off...

Feature Story:

Are You Ready?: New PCI Security Rules Will Require Changes »

By Giles Witherspoon-Boyd

Hopefully, you've heard that the Payment Card Industry Data Security Standard (PCI DSS) has changed... again. In November 2013, the PCI Council released PCI DSS version 3.0 and set the compliance deadline for January 2015. With only a few busy months remaining, many businesses (including franchisees) aren't even close to compliance with the new standard.
Why change the standard? Changing technologies often improve business efficiency, but aren't bulletproof to the weaknesses consistently found and exploited by hackers. New security regulations like PCI 3.0 are released to protect new technologies against recent hacking trends.
In my opinion, Requirement 4.1 is the biggest PCI 3.0 change for franchisees. Many franchises and chains use satellite communications to connect locations...

Feature Story:

ApplePie Capital: Franchise Funding Just Got Easier »

By Eddy Goldberg

There's a new franchise funding alternative in town: ApplePie Capital, which announced its presence as a franchise lender and unveiled its website last week. The idea behind the company is to provide a franchise loan marketplace that connects franchisees in need of capital with investors seeking fixed-income returns, in this case by investing in operators of proven franchise brands. The marketplace will launch in Q1 2015 and offer loans ranging from $100,000 to $1 million.

ApplePie will work exclusively with franchises, says co-founder and CEO Denise Thomas. The company's founding brands are Marco's Pizza, Fast-Fix Jewelry and Watch Repairs, Nothing Bundt Cakes, AdvantaClean, Sola Salon Studios, and RNR Custom Wheels and Tire Express...

Feature Story:

Community Come Together »

Multi-Unit Franchisee

There are two Checkers franchisees who believe that operating a business means being involved and giving back to the community. That's what partners Bruce Keehn and Andrew Lynn have been doing for years.
In 1996, when race riots ensued after a white police officer shot a 28-year-old black man in Paterson, N.J., news footage showed Checkers bags atop police cars, where Keehn and his people had placed them. In 2012, when Hurricane Sandy struck New Jersey, their staff could be found everywhere giving away free Checkers food, even though one of their own restaurants had been hit hard.
"Everything that has happened in this area in the past 20 years, we've been there," says Keehn, who spent years at Burger King corporate before becoming a Checkers franchisee...

Feature Story:

Are You A Leader Or A Manager? »

By John Tschohl

"Before you are a leader, success is all about growing yourself. When you become a leader it's all about growing others." --Jack Welch

Everyone who has a job has a boss or manager, but does everyone have a leader? You never hear people complain about leaders, but every day someone somewhere complains about their boss or manager. First, leadership is action, not position. Just because someone is in a role of control does not mean they are a leader.

All managers have to do some leading, and all leaders have to do some managing. The best leaders are typically poor managers, and the best managers are typically poor leaders. Finding the right balance for the job is what is really important. Every enterprise needs a mix of leaders and managers...

Feature Story:

The Difference Between Leadership And Management »

By John Tschohl

"Before you are a leader, success is all about growing yourself. When you become
a leader it's all about growing others."-- Jack Welch.

Everyone who has a job has a boss or manager, but does everyone have a leader? You never hear people complain about leaders, but every day someone somewhere complains about their boss or manager. Firstly, leadership is action, not position. Just because someone is in a role of control does not mean the person is a leader. According to John Tschohl, best-selling author and customer service strategist, "the best leaders are typically poor managers and the best managers are typically poor leaders. All managers have to do some leading and all leaders have to do some managing. Finding the right balance for the job is what is really important...

Feature Story:

Dominators Rule!: These Multi-Unit Operators Get It Done »

By Kerry Pipes

To celebrate and recognize the achievements of multi-unit and multi-brand franchisees, we again turn our annual focus to multi-unit franchisees we like to call "Dominators." They are determined to succeed and know how to get it done. They take on markets, competition, and the economy and keep on growing. They are fiercely competitive, want to be the best at what they do, and want the same for their management team and employees.
We've identified some great, savvy operators and are excited to bring their stories to you. We asked what drives them, what makes them tick, and what ticks them off. Each shares a unique tale of how they've traveled the rocky road to success, but all are united by hard work, hard knocks, and ultimate triumph.
This year's behind-the-scenes look at a group of thriving franchise owners tells us how--and why--they've made their business choices, how they've adapted to growth, and where they see themselves headed...

Feature Story:

Why Your Franchise Sales Process Is A Disaster, Part 4 »

By Joe Mathews

Editor's note: This is part 4 of a serialized version of a recent e-book from Franchise Performance Group called Why Your Franchise Sales Process Is a Disaster: What a breakthrough franchise sales process looks like. Click here for part 1, here for part 2, and here for part 3.

Phase Five: FDD review
A franchise attorney once told me that their franchise sales people use the FDD as a sales tool, but I don't think the FDD adds any emotional engagement to the buyer's process. In 30 years I have never had a franchise buyer say: "I was on the fence, but then I got your FDD. Now I'm ready to move forward."

In this phase, the franchise salesperson needs to take the "one-sided sting" out of the FDD and ferret out and resolve potential deal-killers...

Feature Story:

Giving Back, Big-Time: Former Police Officer Still Assists Those In Need »

By Debbie Selinsky

Sam Anabi's time as a police officer in La Verne, Calif., laid the foundation for his business focus of helping those in need. He bought his first gas station in 1991, while still in training at the L.A. Sheriff's Academy. Injured in the line of duty, in 2001 Anabi left the force to focus on his gasoline retailing business. Today he operates more than 200 Shell stations in California, along with 10 Del Tacos and 13 Subways.
Anabi says his experience as a police officer has greatly influenced how he operates his business. "Being a police officer for so many years allowed me to become very keen and intuitive toward different circumstances of people," he says. "I believe that it is our responsibility to reach out and help those around us in need...

Feature Story:

Recruiting New Franchisees: 3 Key Selling Skills, Part 4 »

By Steve Olson

Key #3: Effective Closing Skills, Part 2

In the three previous newsletters, I discussed the Three Key Selling Skills:
#1: Follow a successful sales process
#2: Strong relationship-building skills
#3: Effective closing skills

This time I complete the discussion of Selling Skill #3. These three skills, essential for making new franchise sales, are part of my book, "Grow to Greatness: How to build a world-class franchise system faster" - and are appropriate for both new and emerging franchisors, as well as experienced sales pros seeking to brush up on their skills and/or improve the performance of their sales staff.

Feature Story:

Challenge The Pros: Using Technology To Identify, Reach, And Track Prospects »

Franchise Update

"How are you using technology to identify, reach, and track prospects?"

James R. Walker
Chief Development Officer
The Johnny Rockets Group

At Johnny Rockets we use technology not only to drive leads for prospective franchise candidates, but also to ensure that we are spending our franchise recruitment dollars in the most efficacious way possible.
We have found that online franchise lead portals are one of our most effective methods for securing new candidates. We also like the traceability these sites provide us. We use as many as six different online lead portals to drive leads to our sales management system, which immediately segments the lead by a number of qualifiers that include available liquid capital, as well as the candidate's targeted geography...

Feature Story:

With Success Comes Responsibility: Tariq Farid's 15-Year Journey To 1,200 Stores »

By Eddy Goldberg

Tariq Farid is an amazing guy. He's passionate about his employees, his community, his family, and his religion, and based on a 2½-hour visit with him at his Wallingford, Conn., headquarters, if there were an award for the Nicest Guy in the World, he'd be on the list.
His family moved to the U.S. from Pakistan in 1981, when he was 12. From humble beginnings, including his father working multiple jobs and the family not having enough to eat, today Edible Arrangements--the company he founded with his brother in 1999--has more than 1,200 locations, $510 million in system-wide sales, and employs close to 10,000 people in 14 countries.
Great numbers, to be sure, and an immigrant success story well chronicled since Edible first took the franchising world by storm...

Feature Story:

The Top 3 Misperceptions That Derail Local Marketing Success »

By Philip St. Jacques

I met David Buckley, chief marketing officer for Sears Hometown and Outlet Stores at a workshop on franchise consumer marketing I moderated recently.

Feature Story:

Making The Cut »

Multi-Unit Franchisee

Bobby and Lori Forrest came well-prepared for their second careers as multi-unit franchisees for Sport Clips. The couple grew up in Texas and met at Texas A&M University, where he graduated with a degree in engineering technology and she earned her master's in land economics and real estate.
As they approached 50 and decided to begin building their own business, they looked no further than the place where he gets his haircuts. "I was a customer and I liked the concept," he says. "We also liked their conservative approach of having franchisees continue to work their regular jobs until the shop was up and running. It took the pressure off the first couple of years while we were learning."
So after 27 years in sales and management with electronic components distributor, Bobby retired and joined forces with Lori, a commercial real estate appraiser, to buy two corporate Sport Clips salons and open a third...

Feature Story:

The Maids: The Brand Culture Starts At The Top »

By Amy Olson

We asked Amy Olson, vice president of customer experience/marketing for The Maids about the role that the brand's culture plays in creating, framing, and developing its brand message/image to customers. Here's what she had to say.

The Maids has more than 30 years of experience in the highly competitive residential cleaning industry. We know well the importance and challenges of differentiating our brand in the market, and how important culture is in conveying and creating a positive overall brand experience. Personifying the brand culture starts at the top through executive and franchisee leadership.

The personalities of the brand we strive to convey through our culture are professionalism and being detail-oriented, friendly, and considerate...

Feature Story:

10 Must-Read Books For Leaders, Part 1 »

By Paul Jun

The Roman philosopher Epictetus once said, "Books are the training weights of the mind." Seneca, Roman statesman and philosopher, opined that, "The most important knowledge is that which guides the way you lead your life."

Combine these two pieces of wisdom and you have an undeniable truth: reading is an exercise that enriches our minds and our lives and the way we think, feel, and behave. It allows us to gather an assortment of dots, but more important, to connect those dots to expand our knowledge.

It's easy to gravitate toward the comfortable, familiar reads. Reading is an exercise in thinking and to get better at it, it's important we go beyond our comfort zone and tackle more difficult subjects that seemingly have no relevance...

Feature Story:

Coping With Difficult Coworkers »

Multi-Unit Franchisee

Coworkers must work together to be as productive as possible. It can be difficult at times. Here, Geoffrey James, author of Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know, outlines 10 different types of coworkers and explains how they can keep the peace and work better together "It's not difficult once you've spotted the behaviors," he explains.
Here are 10 of the most difficult coworkers and how to deal with them:



Hot Opportunities

Doc Popcorn Franchise Opportunity

Doc Popcorn
Doc Popcorn is revolutionizing the way people snack in high-traffic...

Add
Oxi Fresh Franchise Opportunity

Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's...

Add
Archadeck Franchise Opportunity

Archadeck
Archadeck is proud to be North America's leading designer and builder of...

Request Information
Minuteman Press International Franchise Opportunity

Minuteman Press International
Minuteman Press has been the leader in the printing & graphics...

Add
Bricks 4 Kidz Franchise Opportunity

Bricks 4 Kidz
Bricks 4 Kidz provides project-based programs designed to teach principles...

Add
Papa Murphy's Take 'N' Bake Pizza Franchise Opportunity

Papa Murphy's Take 'N' Bake Pizza
The world's largest, fastest growing Take 'N' Bake pizza franchise is...

Add
Jimmy John's Gourmet Sandwich Shops Franchise Opportunity

Jimmy John's Gourmet Sandwich Shops
Jimmy John's franchise success is built upon an unyielding commitment to...

Add
Pet Supplies Plus Franchise Opportunity

Pet Supplies Plus
With over twenty-five years of successful retail franchise experience and...

Add

The Franchise Buzz:


A Franchise Update Media Group Production Franchise Update Media Group | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2014. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3
0
Your Request List:
No Opportunities Saved