Franchise Update Media
Franchise Update Media Digital
Publications
Conferences Education Videos Subscribe
Advertise

RSS Subscribe
Franchise Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Feature Story:

5 Things A CMO Should Know (But Often Doesn't) »

By Bob Scaglione

You've put in your time, worked hard and you're now a CMO. Good for you, now get to work. No, seriously, get to work! Your plate is already full.

Back in the day, a CMO was responsible for things like brand identity, brand awareness, and corporate marketing, but today's CMO is responsible for a great deal more. Things like growth, top-line revenue, CRM, and profit are now your responsibilities as well, and experts say your responsibilities will only increase. So get to it, and while you're doing all this new stuff, make sure you stay up to date on all of the ways consumer marketing is changing. Make sure you're an expert on all things digital, have a deep understanding of social media, and know exactly how each of your consumers wants to be spoken to...

Feature Story:

Report: Small Businesses Avoid Digital, Social Marketing »

By Brandmuscle

Social media and digital marketing are receiving considerable attention and visibility as highly effective, must-have marketing tactics, particularly for larger enterprises. However, a report from Brandmuscle reveals that many smaller local affiliates are slow to adopt social and digital media because of concerns about complexity. Instead, they are favoring some (but not all) of the more established marketing tactics (e.g., local events, direct mail, and coupons).

The report surveyed hundreds of local dealers, agents, and franchisees across a wide range of industries and asked them to share insights on their local marketing experiences. Brandmuscle, a local marketing automation platform provider, compared the results to those identified by tracking more than $2 billion in co-op and channel investments made by Brandmuscle clients over the past 3 years...

Feature Story:

Multi-Unit Master Franchisee Bill Sole »

Multi-Unit Franchisee

Bill Sole has been an Anago Cleaning Systems master franchisee for nine years. He opened his first franchise in 2005 in the Bay Area of Northern California, and today his commercial cleaning operation consists of 70 unit franchisees servicing more than 350 facilities in the Bay Area. The Anago Cleaning Systems is a commercial cleaning franchise brand that supports more than 35 master franchises and 2,400 unit franchisees throughout the U.S. and internationally.

Sole has just become the master franchisee for the Inland Empire area where he will service the counties of Riverside, San Bernardino, and Ontario. His blend of strong business acumen and years of running successful Anago Master Franchises in San Jose and Greater Oakland in the Bay Area have created the foundation to drive new business ventures in this market...

Feature Story:

Financial Advisors Should Work In Harmony »

Multi-Unit Franchisee

Individuals and families with large estates have enough to worry about - they shouldn't have to wonder whether the advisors they depend upon have their best interests at heart, says financial advisor Matthew T. Shafer.
"Many don't realize that wealthy people are targets for criminals and opportunistic people; that's why an estate should have a good team of professionals who work well with each other," says Shafer, author of The Future of Your Wealth, (http://mattshafer.us/).
"Wealthy families - and many middle-class families - have multiple advisors who specialize in different disciplines, including attorneys, tax specialists, insurance agents and the like. A family could find the best specialist in each field, but if these experts do not work in harmony, the results can be dreadful...

Feature Story:

5 Ways To Stop Sabotaging Your Content Marketing »

By Ellen Gomes

Today, marketers create, launch, and leverage content faster than ever. But to stay at the top of their game they juggle many moving pieces, while working to avoid the common pitfalls that plague content creation. We've identified five common issues that sabotage a content marketer's efforts to create content that delivers value and supports the reader in their buying lifecycle. Avoid the following to secure your content's success.

Feature Story:

Social Media Roundup: October 28, 2014 »

By Daniel Lieberman

Marketers: You Think You're Funny? Use It!
Is comedy right for your brand? This piece by Larry Kim, founder of WordStream, makes a case for humor in marketing. While he reminds aspiring comedy creators they need to be careful, as it's easy to cross the line, he comes down on the side of adding some laughs to your marketing. Marketers with not-very-sexy products can benefit from lightening up their pitch a bit... or a lot. The results can be dramatic: nobody ever thought insurance was cute before a certain gecko arrived on the scene.

10 Tips for Optimizing Mobile Websites
We all know the importance of mobile for today's marketing. This blog by Rocco Baldassarre on Search Engine Journal rounds up 10 must-have practices for optimizing your mobile website...

Feature Story:

He Likes To Teach: U.S. Army Vet Prefers A Hands-On Approach »

By Debbie Selinsky

Jim Lager doesn't talk about himself a lot, but will allow that he's "pretty good at taking lousy businesses and turning them into something." Also, he says, "I'm not a 'maintain' kind of guy--I hire people to maintain. But helping people succeed is something I want to be remembered for."
Lager, a U.S. Army veteran and natural entrepreneur, knew he wanted to start his own business and work in a hands-on environment after his military stint in Germany. Back home, he earned an MBA from the University of Minnesota through the GI Bill, then signed on as Snap-On Tools franchisee in Plano, Tex.
As he grew his Snap-On business, Lager noticed the similarities between Snap-On and Pirtek USA, a mobile hydraulic and pneumatic hose repair brand...

Feature Story:

MU Domination Grows: And What It Means For Franchising »

By Darrell Johnson

MU Domination Grows: And What It Means for Franchising

By Darrell Johnson

Ten years ago, when FRANdata began tracking the concentration of units controlled by multi-unit franchisees, it totaled 45 percent. Today, multi-unit operators control 55 percent of all franchise units. The pace of change has been consistent and rather predictable, with a current rate of about 1 percent each year. Whether this growth rate continues, speed ups, or plateaus has important implications to the franchise business model on many levels, including development, training, and support.
This trend has two big drivers. The first is that we raised a generation of franchisees with growth on their minds. They pushed through the older "buy a job" mentality with business plans aimed at multi-unit expansion from the time they started...

Feature Story:

6 Ways To Live Like A Boss »

By Jen Lawrence

So, do you want to live your life like a boss, calling the shots and living on top? Consider living life like a boss. We've taken six top tips from the business world that can improve your personal life too.

Feature Story:

Lead Gen 2015: Sport Clips Moving To Geo-Targeting »

By Kerry Pipes

We asked Pete Lindsey, Vice President of Franchising at Sport Clips, what changes he's planning for the brand's lead generation practices in 2015. Here's what he had to say.

Lead generation is an area of constant change, and identifying new opportunities remains the most critical challenge in franchise development. As Sport Clips has been successful in our development efforts, we are migrating from a national lead generation strategy to a geo-targeted approach. In many cases, this can be more expensive and complicated.
As a consequence, we are significantly adjusting how we test going into 2015.

Our objective is very specific: we need to know that we have done everything we can to maximize the opportunity of a lead source before determining whether a test was a success...

Feature Story:

Techniques To Hook Customers Online »

By Eric Groves

Before picking a date for a promotion or event it's important to understand how the various online resources at your disposal can work for your business. Since you want to attract and catch the attention of new customers, it's important to understand how they find information and -- more importantly -- how to ensure information shows up when and where they are looking.
When individuals look for information about events and promotions that might be of interest, they typically look in one of two places: online search engines (ponds of information) and social media (rivers of information).

Search Engines - Fishing in a Pond
Google and other search engines are constantly crawling websites for relevant content for their users...

Feature Story:

5 Tips For Small Business Success »

Multi-Unit Franchisee

Ambit Energy, a national retail energy provider, released a blog post earlier this year in which it provided leadership tips for successfully building a small business. The company followed that up last summer by hosting their annual "Ambition" event in Dallas, where thousands of its consultants gathered to share their personal success stories, attend training sessions, network, and have fun.
In the blog post, the company provided five simple and highly effective tips for leading a small business to success. These tips include:

Feature Story:

Why Your Franchise Sales Process Is A Disaster, Part 2 »

By Joe Mathews

Feature Story:

Recruiting New Franchisees: 3 Key Selling Skills, Part 2 »

By Steve Olson

Last issue we discussed the first of the three key selling skills involved in effectively selling new franchises--and how they apply in good economies and bad:

Feature Story:

Banking On Preparedness/Be Prepared: Banking Basics For Tough Times »

By Steve LeFever

In these challenging times, it pays to be as prepared as possible. Here are some suggestions from the banker's side of the desk that will help increase your chances of success when it comes time to renew or renegotiate your current loan structure.
First, it's no secret that the banking industry has taken a hit over the past 48 months. Bank performance (or lack thereof) has been front-page news for some time. Here's an overview of what's happened, where we are, and what it means to you.
A generally robust economy since 2003 lulled banks into more of a "sales" mentality and less of a "credit analysis" mentality. As a result, credit standards were lowered, documentation pared down, and the loan decision process watered down. Not by every bank, mind you, but by enough...

Feature Story:

American Dreamer: Sharing The Wealth With Employees And Community »

By Debbie Selinsky

Nachhattar Chandi is not exaggerating when he describes his story as one that began with "colossal odds" and resulted in "triumph."
From walking 3 miles to school on India's dirt roads to founding and running a multimillion dollar business in his new country, Chandi believes his life embodies the American Dream. He came to the U.S. in 1991 and became a manager at a small gas station in Coachella, Calif. Three years later he owned the station and converted it into his first ARCO am/pm franchise.
Since then, Chandi, with his wife Susana and four children, has continued to build the business, creating hundreds of jobs in his Southern California communities. Today, the 43-year-old operates 17 ARCO am/pm locations, 3 Del Tacos, 6 Express Tunnel Car Washes, and one Subway...

Feature Story:

CruiseOne: Ingraining The Brand Culture From The Start »

By Kerry Pipes

We asked Rosemarie Reed, vice president of marketing at CruiseOne, about the role the brand's culture plays in creating, framing, and developing its brand message/image to customers. Here's what she had to say.

CruiseOne's reputation as the go-to travel agency for customers worldwide began 22 years ago and has only strengthened through the years. We recognize that our franchisees are our gateway to cruise and vacation customers and that there is a correlation between an engaged franchise network with profitability and customer loyalty. Therein lies the challenge. How do we create a knowledgeable, engaged network of more than 900 franchisees and guarantee that the customer experience will be the same regardless of which franchise you work with? While we can't force our franchisees to embody our brand culture, our end goal is to always instill in them a sense of pride that will resonate with customers and create a positive experience so they become lifelong loyal customers...

Feature Story:

A Valued Leader: Craig Joy Takes Care Of Guests And His Employees »

Multi-Unit Franchisee

You'll find Craig Joy with his sleeves rolled up working alongside his employees at his Checkers restaurants in Florida. The multi-unit franchisee takes a people-driven approach to running his business and, as a result, maintains a very high retention rate for his employees.
His franchisor loves him too. "We're lucky to have him," says Checkers Vice President for Franchise Development Jennifer Durham. "Crew members look to him as an inspirational leader. He gives them an opportunity to grow more than the average fast-food job. He cares about his people and really gives them an opportunity to grow professionally."
And it's clear that Joy, Checkers' 2013 Franchisee of the Year, takes pleasure in new, more efficient ways to operate his six restaurants in the Tampa area...

Feature Story:

Emails Rejected? 9 Reasons Why--and How To Fix It »

By Jared Flamm

It's email dating 101: there's nothing worse than waking up, checking your email, and find that annoying email from last night - trying to get back into your inbox for a second round.

As with dating, a lot can go right in an email. The person you're currently sharing your message with might just be the perfect customer for your brand. Your email might appeal to their needs and build a lifelong relationship. Or your recipient may discover that while you two have no chemistry, your product would be a perfect match for one of their friends.

But (also like dating) a lot can go wrong. If you're striking out in your email campaigns, you've got to tweak your pitch. Here are nine reasons that marketing emails get rejected - any of these sound familiar?

1...

Feature Story:

Create Your Personal Tagline: The Secret To Career Success Is Knowing Your 'Fascination Advantage' »

Multi-Unit Franchisee

"You don't want to change who you are," says Sally Hogshead. "You just want to become more of who you already are."
On the surface, this seems identical to the ethos often attached to Millennials, a generation accused of forsaking practical stuff (like, you know, making a living) in the quest to discover -- and then stay true to - their authentic selves.
But Hogshead isn't recommending that everyone quit their day jobs quite yet. "It's not a matter of woo, woo! Be yourself," she says. "You don't live on a desert island. It's about figuring out the specific aspects of who you are that are very valuable to people, and the ones that aren't."
Hogshead has built a career around coaching individuals to isolate what makes them both unique and valuable, what she calls their "fascination advantage," a term she coined during her time working as a creative director for brands such as Coca-Cola, BMW, Nike, and Mini Cooper...



Hot Opportunities

Bricks 4 Kidz Franchise Opportunity

Bricks 4 Kidz
Bricks 4 Kidz provides project-based programs designed to teach principles...

Add
Minuteman Press International Franchise Opportunity

Minuteman Press International
Minuteman Press has been the leader in the printing & graphics...

Add
Pet Supplies Plus Franchise Opportunity

Pet Supplies Plus
With over twenty-five years of successful retail franchise experience and...

Add
Oxi Fresh Franchise Opportunity

Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's...

Add
Archadeck Franchise Opportunity

Archadeck
Archadeck is proud to be North America's leading designer and builder of...

Request Information
Jimmy John's Gourmet Sandwich Shops Franchise Opportunity

Jimmy John's Gourmet Sandwich Shops
Jimmy John's franchise success is built upon an unyielding commitment to...

Add
Papa Murphy's Take 'N' Bake Pizza Franchise Opportunity

Papa Murphy's Take 'N' Bake Pizza
The world's largest, fastest growing Take 'N' Bake pizza franchise is...

Add
Doc Popcorn Franchise Opportunity

Doc Popcorn
Doc Popcorn is revolutionizing the way people snack in high-traffic...

Add

The Franchise Buzz:


A Franchise Update Media Group Production Franchise Update Media Group | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2014. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3
0
Your Request List:
No Opportunities Saved