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Franchise Industry Strategic Alliances

Partnerships build strong alliances, and you can uncover the latest dealmakers right here. No need to look any further if you're in search of the latest news and opportunities revolving around today's emerging partnerships and strategic alliances. Whether the ink has dried or the deal's still in the talking stages, find all the details right here--including who's providing the financing.

Papa John's Warms Up The Fall Season With PepsiCo For A New Spin On A Classic: The Fritos Chili Pizza »

October 24, 2014 at 9:32AM PDT | Source: Papa John's

Oct. 27 Through Nov. 23 get the Fritos Chili Pizza for $12 and a Chocolate Chip Cookie for $5
LOUISVILLE, Ky. - October 24, 2014 - (BUSINESS WIRE) - Papa John's is bringing the crunch this fall with a new spin on a classic American favorite. The pizza company is partnering with PepsiCo's Fritos corn chips to create a new tasty tradition, the Fritos Chili Pizza. A comforting fall dish, the Fritos Chili Pizza is a unique offering for Papa John's customers that can be paired with a warm, freshly-baked, eight-slice chocolate chip cookie and a Pepsi beverage product.
Whether looking for a dinner option on Halloween or the perfect tailgating meal, the limited time product is available through November 23. The pizza will feature Papa John's signature-crust, real beef, hearty chili sauce, Roma tomatoes and onions, all topped with premium cheddar and mozzarella cheese, and baked to golden brown perfection...

Flip Flop Shops® Adds Authentic Birkenstock Brand »

October 24, 2014 at 5:41AM PDT | Source: Flip Flop Shops

Rapidly rising retail chain devoted exclusively to flip flops and casual footwear steps up product selection with Birkenstock styles.
October 24, 2014 // // ATLANTA - Flip Flop Shops®, one of the fastest growing global retail chains, continues to make strides as a casual footwear industry leader with the introduction of Birkenstock to its retail brand selection. As an approved retailer for Birkenstock USA, LP, shoppers will soon be able to pick up Birkenstock's iconic slides and sandals at select Flip Flop Shops' domestic locations.
Being selected as a Birkenstock retail partner marks a major step for Flip Flop Shops, which has become a predominant sales force in the casual footwear industry over the last decade...

Build-A-Bear Workshop, Inc. Partners With Macy's, Inc. To Open Shop-in-Shop Locations For The Holiday Season »

October 23, 2014 at 5:59AM PDT | Source: Build-A-Bear Workshop

Five Interactive Shop-in-Shop Locations to be Added Within Leading Macy's Stores
ST. LOUIS - (BUSINESS WIRE) - Oct. 23, 2014 - Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced a strategic partnership with Macy's, Inc. (NYSE: M) to open licensed shop-in-shop locations in select major markets in anticipation of the 2014 holiday season. Build-A-Bear Workshop® will bring its emotional, interactive retail experience to Macy's rich heritage and storied holiday tradition with the opening of five locations within leading Macy's retail stores including Herald Square in New York City. Build-A-Bear will also be showcased in Macy's famed Santaland® at select stores and will again feature a themed float in the annual Macy's Thanksgiving Day Parade®...

The Little Gym Expands Partnership With Nickelodeon To Host Official SpongeBob SquarePants Parties »

October 22, 2014 at 12:04PM PDT | Source: Little Gym

SCOTTSDALE, AZ - (Marketwired - Oct 22, 2014) - "Are you ready, kids?" "Aye-Aye Captain!" The Little Gym International today announced that children can celebrate their birthdays SpongeBob-style at The Little Gym as the experiential learning and physical development center is introducing "SpongeBob SquarePants"-themed Awesome Birthday Bash parties at participating U.S. locations.
The Little Gym's curriculum for its new "SpongeBob SquarePants" parties, designed for children up to age 12, is being developed by the company in partnership with Nickelodeon. The birthday parties will take children on an undersea adventure inside their local The Little Gym, as children engage with characters like Patrick, Squidward and Mister Krabs in an interactive and imaginative story that gets kids moving, climbing and tumbling through active play...

Nation's Leading Holiday Lighting And Decorating Franchise Shines Brighter This Season By Partnering With Barcana Inc. »

October 22, 2014 at 11:41AM PDT | Source: Christmas Decor

Christmas Decor Decks the Halls with Diverse Line of High-End Trees, Ornaments and More
October 22, 2014 // // Lubbock, TX – Christmas Decor, the nation's leading professional holiday & event decorating franchise - is proud to announce its newly formed partnership with Barcana Inc. (Barcana), one of the nation's leading artificial tree manufacturers. In addition to providing spectacular, unique lighting displays that create dazzling results, Christmas Decor will now offer consumers an extensive line of high-end artificial trees, wreaths, garlands, ornaments and more.
For over 50 years, the Barcana name has been recognized as the leader of high quality manufacturing of artificial Christmas trees. However, being headquartered in Southern California created a set of challenges for the third generation family business when it came to freight and logistics...

Starwood Hotels & Resorts Extends Global Partnership With Mercedes AMG Petronas »

October 22, 2014 at 9:21AM PDT | Source: Starwood Hotels & Resorts

SPG Members Can Live The Formula One Experience With Unparalleled Access To The Mercedes AMG Petronas Formula One Team
STAMFORD, Conn. - October 22, 2014 - (BUSINESS WIRE) - Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced a two-year extension of its partnership with the Mercedes AMG Petronas Formula One Team. SPG® officially launched the new global partnership at the start of Formula One’s 2012 European season and after three successful years together the two partners have now announced that their relationship will continue ahead of the United States Grand Prix.
Considered the most prestigious form of motor racing in the world, Formula One consists of a series of races known as ‘Grands Prix’ held on purpose-built and street circuits...

Stevi B's Pizza Celebrates The Holiday Season With Creative In-Store Promotions, Charity Partnerships And New Menu Additions »

October 22, 2014 at 8:26AM PDT | Source: Stevi B's Pizza

Creative Customer Promotions Highlight Winter at the Nation's Favorite Family Friendly Pizza Buffet
October 22, 2014 // // ATLANTA – The start of a new season comes with even more reason to enjoy the tasty offerings – and great savings – from the country's only premium pizza buffet.
Starting this month, Stevi B's Pizza, everyone's favorite neighborhood pizza buffet, is introducing an exciting collection of deals, desserts, giveaways and community give-back programs including:

A Toys for Tots Community Partnership
Holiday Gift Car Promotion
Fundraising Group Facebook Contest
Limited Time Strawberry Cheesecake Dessert Pizza

"At Stevi B's, we cherish the opportunity to strengthen the bonds we have with fans during the holiday season," said Allyson Smith, chief marketing officer for Stevi B's Pizza...

JumpBunch Partners With Riverhead Parks Department »

October 22, 2014 at 7:54AM PDT | Source: JumpBunch

Holbrook, NY - October 22, 2014 - ( - JumpBunch of Southeast Long Island, a well-known global sports franchise, is proud to announce that it has expanded its programming into Eastern Long Island by offering children's sports programs through the Parks and Recreation Department of Riverhead, New York.
Jump Bunch owner/operator Winkie Schultz says, "All programs are non-competitive and based upon the love of sports and fitness. By introducing children to a wide variety of sports at a young age, it is our hope that they will continue playing sports throughout their adult lives. Active, healthy and fit kids usually make for active, healthy and fit adults."
JumpBunch Pee Wee clinics are offered at Stotzky Park in Riverhead, New York, during the spring, summer and fall...

The Little Gym® Creates Harmonious Partnership With Kindermusik® »

October 22, 2014 at 5:52AM PDT | Source: Little Gym

Programs Led by Licensed Kindermusik Teachers to Begin at The Little Gym in January
SCOTTSDALE, AZ - (Marketwired - Oct 21, 2014) - Early music education has been shown to help develop memory and learning skills, so music has always been integrated into classes at The Little Gym, the premiere enrichment and physical development center for children. Beginning in January 2015, The Little Gym will add stand-alone music and movement classes through an exclusive partnership with Kindermusik, the world's leading provider of such classes for young children.
Kindermusik classes at The Little Gym will be offered for children newborn through 4 years, with parents and children participating together through age 2. The 45-minute music classes, which will be taught by Kindermusik educators and The Little Gym Kindermusik-certified instructors, will include Cuddle & Bounce, Sing & Play, Wiggle & Grow, Laugh & Learn, and Move & Groove...

Shula's Restaurants Launch In-Store Campaigns For Breast Cancer Awareness Month »

October 21, 2014 at 11:36AM PDT | Source: Shula’s Restaurants

Shula's Restaurant Locations Join Forces this October to Raise Money for the Shula Fund
Fort Lauderdale, FL (PRWEB) October 21, 2014 - This October, one Florida-based restaurant franchise is rewarding loyal fans who donate to breast cancer treatment and awareness with an opportunity to celebrate like a Super Bowl winner and become a champion against breast cancer.
Until the end of October, all Shula's restaurant patrons who donate and/or contribute to the Shula Fund, an ongoing donation program that generates funds for the Moffitt Cancer Center, a leading national breast cancer treatment and research organization location in Tampa, will be able to hoist a replica of the Lombardi trophy. Managers at each Shula's location will snap a photo and encourage each patron to share their picture using the hashtags #shulafund, #shulaburger and/or #shulas to let all of their followers know they became a champion in the fight against breast cancer...

Buffalo Wild Wings® Kicks Off New Year's Day College Football With Citrus Bowl Sponsorship »

October 21, 2014 at 9:18AM PDT | Source: Buffalo Wild Wings

The Buffalo Wild Wings Citrus Bowl™ Airs at 1:00 pm (ET) on ABC in the new Orlando Citrus Bowl Stadium
MINNEAPOLIS - October 21, 2014 - (BUSINESS WIRE) - Buffalo Wild Wings, Inc. (NASDAQ: BWLD) and Florida Citrus Sports (FCSports) announced a partnership to present the Buffalo Wild Wings Citrus Bowl in Orlando, Florida. The 2015 Buffalo Wild Wings Citrus Bowl airs live on ABC on New Year's Day at 1:00 p.m. (ET) in the new Orlando Citrus Bowl stadium. The game is in its first year of a new cycle, pitting top non-College Football Playoff teams from the Big Ten (or Atlantic Coast) conference against a top non-CFP Southeastern Conference team.
"Buffalo Wild Wings is a brand for the fans and we're excited to continue to bring our unique Buffalo Wild Wings experience to college football fans across the country through this sponsorship," said Bob Ruhland, vice president of marketing at Buffalo Wild Wings...

Hallmark Channel & Baskin-Robbins Form Strategic Partnership To Celebrate The Holiday Season & Network's Countdown To Christmas »

October 20, 2014 at 12:11PM PDT | Source: Baskin Robbins

Baskin-Robbins to Feature Special Flavor, Winter White Chocolate; Inspired By New Hallmark Channel Original Movie, Northpole; In Participating Stores Nationwide Throughout the Month of November
October 20, 2014 // // Hallmark Channel, the heart of TV and the #1 destination for holiday programming, and Baskin-Robbins, the world's largest chain of ice cream specialty shops, have formed a strategic and mouthwatering partnership surrounding the premiere of one of the network's new original Countdown to Christmas movies, NorthPole. Beginning November 1st, participating Baskin-Robbins shops nationwide – nearly 2,500 across 43 states - will open their doors to NorthPole-inspired ice cream treats, including Winter White Chocolate® ice cream, which features white chocolate-flavored ice cream, swirled with cherry pieces in chocolate-flavored coating and a cherry ribbon...

Mosquito Shield Joins Green Industry Professionals At GIE+Expo »

October 17, 2014 at 6:54AM PDT | Source: Mosquito Shield

Franchise Corporation brings innovative mosquito and tick control solution to Kentucky green industry trade show.
North Attleboro, MA (PRWEB) October 16, 2014 - Mosquito Shield Franchise Corporation will introduce its innovative mosquito and tick control franchise opportunity to industry professionals at the GIE+Expo in Louisville, KY.
The event takes place from Oct. 22 through Oct. 24 at the Kentucky Exposition Center.
The Green Industry & Equipment Expo is one of the largest in the green industry and features products, systems, and opportunities for lawn care, landscape, and grounds manager professionals. It is also the largest show in America for the outdoor power equipment industry.
A leader in residential mosquito and tick control since 2001, Mosquito Shield Franchise Corporation has perfected a revenue-generating franchise opportunity in the growing pest-control industry...

Painting With A Twist Raises $70,000 For Vera Bradley Foundation »

October 16, 2014 at 8:20AM PDT | Source: Painting with a Twist

Nation's Leading Paint and Sip Franchise Donates through Nationwide 'Painting with a Purpose' Events
MANDEVILLE, La. - October 16, 2014 - (BUSINESS WIRE) - Painting with a Twist®, the nation's largest paint-and-sip franchise, raised $70,000 throughout the month of July to benefit the Vera Bradley Foundation for Breast Cancer through the company's charitable arm, Painting with a Purpose.
As part of the program, 78 local Painting with a Twist studios held charity events through Painting with a Purpose, part of the businesses' commitment to giving back through painting parties. Each location chose paintings that were specially selected for the event and 50 percent of the proceeds went towards breast cancer research. At certain locations, owners held auctions, raffles and sold paintings to raise even more money for the cause...

Pure Barre Launches First Exclusive Clothing Collection In Partnership With Splits59 »

October 16, 2014 at 8:13AM PDT | Source: Pure Barre

Pure Barre® By Splits59 Makes Debut with Clothing Line Designed Exclusively with the Pure Barre Consumer in Mind
SPARTANBURG, S.C. - Oct. 16, 2014 /PRNewswire/ - Pure Barre, the largest, most established barre franchise in the nation with more than 250 studios across the country, has launched their first ever clothing line, Pure Barre® by Splits59. The collection, in partnership with the innovative women's activewear label Splits59, will be sold exclusively in Pure Barre studios and online at
The Pure Barre® by Splits59 Fall Collection is composed of seven activewear styles that were designed with the Pure Barre consumer in mind. The line was created with unique details to ensure comfort and technical femininity taking clients from the barre to the street in a fashionable yet practical way...

Medifast Selects GKV As Agency Of Record »

October 15, 2014 at 5:09AM PDT | Source: Medifast Weight Control Centers
Medifast Weight Control Centers Opportunities Available

Multi-Faceted Partnership includes Marketing Strategy and Creative Campaign Development
BALTIMORE - Oct. 13, 2014 /PRNewswire/ - Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven weight-loss products and programs has named GKV, a full-service marketing agency, as Agency of Record.
GKV will work with the Medifast team on the development of the 2015 multi-media campaign. Medifast will tap into a comprehensive set of GKV's in-house capabilities, including market research; strategic planning; branding; creative development, including TV, radio, print and digital; and direct response.
"GKV is beyond thrilled to be selected by Medifast as its new Agency of Record," stated Roger L...

The Coffee Club Appoints Y&R Group And Carat »

October 13, 2014 at 4:15AM PDT | Source: Coffee Club Franchising, The

October 01, 2014 // // Minor DKL Food Group (Minor DKL), one of Australia's largest retail food brand franchisors and owner of The Coffee Club, has appointed Y&R Group Brisbane as its new creative strategy partner and Carat for media strategy, planning, buying and public relations for The Coffee Club brand, after a review of agency arrangements.
Minor DKL Group Marketing Manager, Greg Bowell, said the Y&R Group would handle all above the line creative strategy and execution for the brand, while Carat would be responsible for media and communications, with Dentsu Aegis Network sister agency Haystac managing PR.
"We are delighted to partner with the Y&R Group and Carat to help accelerate The Coffee Club's brand and identity across Australia and maximise how we communicate with our customers," Mr Bowell said...

Valvoline Instant Oil Change(SM) Service Centers In 12 States Offer AutoTex PINK Wipers For Breast Cancer Awareness »

October 13, 2014 at 4:01AM PDT | Source: Valvoline Instant Oil Change

October sales of AutoTex PINK wipers help promote awareness and provide funds for National Breast Cancer Foundation
Newton, MA (PRWEB) October 13, 2014 - Henley Enterprises, Inc., the largest franchisee of Valvoline Instant Oil ChangeSM, has partnered with AutoTex PINK, to raise funds and increase awareness for the National Breast Cancer Foundation Inc. During October, which is Breast Cancer Awareness Month, AutoTex PINK wipers are available at nearly 200 participating Valvoline Instant Oil Change locations in 12 states.
Now in its third year, the campaign has raised more than $30,000 for the National Breast Cancer Foundation.
AutoTex PINK wiper blades are premium, OEM quality blades that fit over 99% of current vehicles on the road...

Seth Rogen's Hilarity For Charity Teams Up With Home Instead Senior Care »

October 10, 2014 at 11:00AM PDT | Source: Home Instead Senior Care

To Provide In-Home Care Grants to Families Living with Alzheimer's Disease
Alzheimer's Care Grant Program for 15 Million Eligible Family Caregivers in North America
LOS ANGELES - Oct. 10, 2014 /PRNewswire/ - Hilarity for Charity®, a movement established with the Alzheimer's Association®, led by actors and writers Lauren Miller Rogen and Seth Rogen to inspire change and raise awareness of Alzheimer's disease among the millennial generation, will partner with Home Instead Senior Care®, to offer grants for in-home care services to eligible U.S. and Canadian families through the Alzheimer's and Dementia Care Relief Grant Program. Care will be provided by professionals trained in how to most effectively and compassionately assist individuals with Alzheimer's disease and other dementias...

Learning Express Toys Of Lake Zurich Brings Smiles To The Hospital »

October 10, 2014 at 6:23AM PDT | Source: Learning Express

October 10, 2014 // // Learning Express Toys of Lake Zurich is continuing its commitment to the local community by partnering with Lurie Children's Hospital.
Rick and Joanne Derr, owners of Learning Express Toys of Lake Zurich, donated 48 Rainbow Loom kits and 180 packages of bands to the hospital. Mia, a local girl who is fighting cancer, gladly made the delivery of items to the children in the hospital on September 30 - to close out Childhood Cancer Awareness Month.Derr also donated a gift basket to raffle off at the fundraiser in support of Mia's medical care. "Connecting with children who are in need is one of the aspects of owning a toy store that is most meaningful to my wife and me," says Rick.
Learning Express Toys of Lake Zurich was a leader in helping to raise awareness of the MaxLove Project during the retailer's nationwide partnership with the nonprofit...

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