FRANdata Announces Promotion of Edith Wiseman to President

April 16, 2014 // // Arlington, VA -  FRANdata, the only independent research company that provides objective information, analysis and consulting about the franchising sector, today named Edith Wiseman President of the company. Edith Wiseman is a 15 year veteran of FRANdata. She has spent the last 5 years as the Executive Vice President and has played a pivotal leadership role in the strategic growth of FRANdata's Capital Access and Franchise Business Intelligence suite of solutions.

"In many ways FRANdata has become a reflection of Edith's talents and abilities. Not only does she have an encyclopedic knowledge of franchising, Edith's passion and infectious attitude raises the level of performance of all the people around her." says Darrell Johnson, CEO of FRANdata. "Her entire professional career has been focused on building FRANdata to what it is today and I'm both pleased and proud to reward her with this promotion."

In her new role as President, Wiseman will be responsible for sales, product development, and market strategy. She will also lead FRANdata's diversification into international and other vertical markets. "FRANdata is a result-oriented, thoughtful, and visionary company." Says Wiseman, "Our proprietary databases, braintrust, and best-in-class client base continue to raise the level of sophistication in franchising. Through my time at FRANdata, I have seen our clients continuously challenge the way they do business, stay open to new ideas and welcome game-changing thinking. This is an exciting time in the industry and at FRANdata, I am honored to lead the company at a time when customer demand for business intelligence and capital access services is expanding at a rapid rate."

"Edith's promotion underscores FRANdata's commitment to franchise finance and we congratulate her in this accomplishment." Says Scott Perry, Vice President of Finance and Treasurer, Sportclips."Edith's understanding of the nuances of franchise finance enable her to assist both franchisors and franchisees alike in obtaining the best financing for franchised locations, helping build businesses and jobs for thousands across America."

Highlighted in Franchise Times magazine as a rising star in franchising, Wiseman has long been a key figure in understanding business model best practices. Her franchise financing expertise and work with the US Small Business Administration (SBA) has had a major impact in the amount of capital flowing into the franchise community. "Edith has been a great friend and resource to me for many years." Says Reeves McGee, Managing Director of Investors Management Corporation (IMC); "She's an asset to our industry, and I'm thrilled to know she's assuming greater leadership of FRANdata."

Wiseman was recently named to the IFA Supplier Forum Board and has co-chaired the Women's Franchise Network. She is a frequent speaker and has led industry roundtables as well as written articles for numerous industry publications.

About FRANdata

FRANdata ( is the only research and information company that exclusively studies franchising. For the past 25 years, FRANdata has been providing operational benchmarking and market research to franchisors, investors, franchisees, and a wide range of suppliers who market to the franchise community. FRANdata also operates the Franchise Registry (, a site that allows franchised businesses to take advantage of financing tools such as SBA loan eligibility approvals, Bank Credit Reports, Extended SBA Loan Performance Analysis, and the Find-a-Lender service that connects lenders to franchisees. FRANdata is proud to be a strategic partner of the International Franchise Association (IFA) and is often cited as franchise experts in such leading media as The New York Times, The Wall Street Journal and The Washington Post.



Meme Moy


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Franchise Information Services provides: Research, Reports, FDDs, Contact List, Franchise Registry. We provide unbiased franchise information products, research and analysis, all to help you make better decisions.

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Arlington, VA 22209

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