Cousins Subs® Partners with Coca-Cola for 'Peel & Grab The Wheel' Sweepstakes

Company Gives Guests the Opportunity to Win a Ride Along for Two at Atlanta Motor Speedway

May 07, 2014 // // MILWAUKEE – Cousins Subs is offering a once-in-a-lifetime experience for those who love the roar of engines. The company is sponsoring the 'Peel & Grab The Wheel' sweepstakes to give away a Coca-Cola Racing Family ride along for two at Atlanta Motor Speedway this Labor Day weekend. Anyone who purchases a regular 20-ounce Coca-Cola fountain drink at a participating Cousins Subs through July 10 can peel a unique entry code from his or her cup and visit to redeem the code and the chance to win the grand prize and up to 9,500 Instant Win game prizes.

One grand prize winner will receive a trip for two to Atlanta, Ga., including:

  • Round trip airfare
  • Hotel accommodations from August 28 – September 1, 2014
  • Ground transportation between airport, hotel and the Atlanta Motor Speedway
  • Ride along around the track with a member of the Coca-Cola Racing Family
  • Ride along around the track with a Richard Petty Driving Experience driver
  • Opportunity to meet select members of the Coca-Cola Racing Family
  • Two tickets to the Nationwide® Series Race on August 30, 2014
  • Two tickets to the Sprint Cup Series™ race on August 31, 2014
  • Two passes for trackside hospitality
  • A $1,000 American Express gift card
  • Coca-Cola racing souvenirs

"As the race season kicks into high gear, we want to reward our loyal guests with the opportunity to win this remarkable prize package," said Justin McCoy, vice president of marketing for Cousins Subs. "Of course, in addition to recognizing one grand prize winner, many people will be rewarded instantly with gift cards, coupons and other great Cousins Subs prizes."

For more information or to enter the 'Peel & Grab the Wheel Sweepstakes' online, those interested are encouraged to visit

About Cousins Subs®

Cousins Subs® and its franchisees operate more than 130 sub sandwich shops in four states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, "Better Bread. Better Subs. Better Day." The original recipe is still closely followed at every Cousins Subs store, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-one years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to "Make it a Better Day" in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit You can also find Cousins Subs on Facebook and Twitter.

SOURCE Cousins Subs®


Monica Lawton


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Wisconsin-based Cousins Subs® is driven by the mission to Believe in Better, both in the quality of food it serves and in the communities it supports.


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